Chapter 1646 (2/2)
The real purpose of the distance is to use the feedback that can be seen in a short time to let consumers abandon other enterprises.
Once you abandon other enterprises for the benefit of one day, you can only leave it to the distance.
Therefore, in order to prevent such a situation in the market, we enterprises will jointly participate in this promotion activity, not to resist the distance, but to enter the benign development stage of the market.
Of course, the original intention of the promotion Festival is not bad, and it is really to give feedback to consumers.
As long as there is no dominant situation, I think we can all participate in this feedback activity. The manufacturers, businesses and platforms have given a large margin of profits. This is true.It's the same, even in the distance. I can guarantee that. ”
What Zhang Jindong said in front of him was very direct, but later he eased the atmosphere a little.
To say so directly, it is to tell consumers not to rush to choose distant places.
After all, some of the reasons are very simple, but consumers are not so rational, they will not look so long-term.
Who doesn't know, there is competition to give back?
But they don't think about the future, they just care about the present.
So Zhang Jindong has to make it clear that although it doesn't necessarily have an effect, someone will think about it and measure it.
When the products, quality and service of both sides are similar, consumers can make a two-way choice.
Instead of just going far away!
As for whether this will offend the distance, Zhang Jindong doesn't care.
To now, still care about these, that is blind worry.
It's not that they go to offend the distant places, but they really think so and do it.
Li Dong's attitude is so obvious that Zhang Jindong can make Su Lin bigger without the courage of a sinner.
……
Zhang Jindong's words at the media conference were reported by the network media, causing a great sensation.
Some are for it, others are against it.
Some people even laughed: ”Su Lin Lao Zhang was a Muggle before, but now he has learned how to shoot.
When Su Lin competed with Guomei, was it not for the purpose of defeating Guomei?
To this end, they also went to the north market together and compressed the living space of Guomei.
Now that we are in a weak position, we have begun to slander our rivals and incite consumers. The more we live, the more we go back. ”
”That's right. They should have gone out of business.
They are envious that they won't let the two dealers make money from afar. Now these two dealers are running together in the distance. ”
”Big gun, we all support you!”
“……”
The opponents have sharp words, and some supporters say rationally: ”what Zhang Jindong said is still reasonable. We don't have to oppose blindly for the sake of opposition.
Now far away is doing very well, but we think about the terrible monopoly, in the end, do not even regret the opportunity.
As long as there is no difference between other enterprises in terms of quality and price, who they choose is actually the same.
Enterprise competition is the best result for us. ”
”The key is that other enterprises just can't compare with the distance. Otherwise, why do we all choose distance?
In other words, it was difficult to protect the rights of after-sales service before, the proliferation of fake goods, and various kinds of shirking
Now better, it's not because the distance is forcing them to change.
Even if the products of the two enterprises are the same and the quality is the same, we certainly choose the more trustworthy enterprises. Why should we consider doing something against our original intention for the future of the enterprises?
Consumers should follow their own ideas, enterprises really want to develop well, to find problems from themselves.
If enterprises like Diao Bao and Sulin do better than those from afar, of course, we will not choose distant places. It has nothing to do with reason or irrationality. ”
”Yes, if there is any monopoly, it will be troublesome. I will listen to the joke.
It's not a state monopoly. We really want to get angry and resentful from afar. When the time comes, we will abandon the distance, and other enterprises will naturally rise.
No one goes to the distance to consume, no one to go shopping, at this time other enterprises as long as slightly better than the distance, we will naturally choose others.
Zhang Jindong is alarmist and deliberately scares people.
You can do that kind of thing by yourself in the distance, or you are a fool to be a gun brother? ”
”That is, if the distance is not good, we will not choose the distant place. Customers are God. Customers have abandoned the distance, and other small enterprises can also become large enterprises!”
“……”
On the Internet, each has its own reason.
There are also a lot of rational analysis, and many people actually see it thoroughly.
Far away, is not an irreplaceable existence.
Retail enterprises, the threshold is not high, no technology monopoly, no entry threshold.
Once it is done well in the distance and continues to be good, monopoly does not matter.
Once it is not done well, we can support the rise of other enterprises in the future. This is also the case in the early days.
Just like the previous treasure digging, e-commerce boss, there is no substitute.
However, when people feel that digging treasure is not as good as that from afar, we still abandon it and create the present distant shopping mall, which is a clear proof.
Based on this, many people think that Zhang Jindong's scaremongering is aimed at scaring people.
These views were quickly supported by most people.
……
Zhang Jindong, who was far away in southern Jiangsu, saw these remarks after the press conference and sighed without saying anything.Some things, in fact, he knows, but now, in order to survive the enterprise, he must say that.
But now it seems that his remarks have not played a very important role.
Now, it's up to Ali to see himself.
……
Ali, on the other hand, is also waiting for the social repercussions after Sulin's press conference.
Seeing the doubts encountered by Su Lin, Ali did not continue the previous plan, but quickly changed the original plan.
On the afternoon of the 20th, Diao Bao released an announcement to the public, which fully supports unconditional return and exchange!
Since we can't compete in public opinion, let's have some dry goods. This is Ali's idea.
Unconditional return, which is for consumers.
But for businesses, it's not a good thing.
Ali also gave merchants feedback at the same time, relieving Alipay from handling fees.
How is the payment system profitable?
Service charge is actually a big source of profit.
Alipay, including 10000 cartoon payment software, whether on the platform or under the line, businesses use these means of payment, and ultimately are charged by the paying party.
This time, Alibaba has adopted a fee free policy on the whole platform of Taobao. On the one hand, it is to compensate the merchants, on the other hand, it is also to retain the merchants.
Why do you want to stay?
Because of the bad news recently, Ma Yun already knew that he was secretly negotiating with some small and medium-sized merchants who were taking out treasure to transfer the platform.
Not only small and medium-sized merchants, including some brand merchants, are talking about exclusive network agency right from afar.
Once it has been discussed from afar, a large number of businesses transfer platforms, and a large number of brand companies are exclusive agents, and the trouble of taking out treasure is really big.
At the same time, Ali announced that toubao will not only participate in the double-10-1 promotion in China, but also participate in the large-scale promotion, including the international version of tuobao, that is, global express.
This is a global promotion!
Some domestic businesses can launch their own products in Express link to provide services for foreign buyers.
This can not be done far away!
And domestic buyers, want to carry out overseas outsourcing, Taobao also has a dedicated global shopping section to provide services for you.
……
Ali announced a lot of policies.
In the end, Ali is even more straightforward, no matter in terms of price or product quality, Ali will not be far from variance.
Buyers can place orders on both platforms at the same time. As long as the products and prices are not as good as those from afar, they can use the policy of unconditional return.
This kind of commitment makes the outside world clamor again for a while.
Ali, it's a bloody thing!
Moreover, the direct comparison with the distance has changed from the secret war at the beginning to the open declaration of war now.
Is compared with the distance!
Compare service, quality, price, channel
During the day, Ali and Sulin kept moving.
At the same time, everyone is also looking forward to how to respond from afar. Today's announcement and press conference of Sulin and Ali almost all take the distance as the hostile target. What's the reaction from afar?
, the fastest update of the webnovel!