Chapter 1646 (1/2)

It's a fact that people's minds are uneven.

However, as the helmsman of an enterprise, it is not lack of courage to run a large group.

After the distant alliance system in various places joined the promotion war, on October 20, the treasure also began to fight back.

Early in the morning of the 20th, Su Lin held a press conference.

It was announced that Sulin did not participate in the promotion independently, but cooperated with the sales promotion activities.

The warehousing centers and logistics systems in all parts of Sulin will cooperate with the unified operation.

As an offline appliance chain giant, Sulin's store system is even more perfect than Gome, with warehousing and logistics. Before Gome was merged, Sulin actually developed faster than Gome.

Now, although Guomei has been brought into the distance, it has not developed as fast as the single-minded Sulin due to capital problems and various industries.

In the field of home appliances, Sulin is still more than Guomei.

At this time, it is unimaginable that Sulin announced his full support for digging treasure.

Although e-commerce developed rapidly in 2009, it is still mainly offline, and the entity is king.

Su Lin cooperates to dig treasure. At this moment, it is the strong who fight for the weak.

And according to the established rules, even if we do it, we should dig out the treasure and cooperate with Su Lin.

……

At the press conference, a reporter mentioned this issue.

He even asked sharply: ”Mr. Zhang, at present, the outside world is saying that all major retail enterprises, including e-commerce platforms, are targeting at distant places.

We all have a tacit understanding, even reached some unified agreements, to jointly exclude the distant.

Now, Sulin is willing to give up the right of independent operation and fully support Ali, which seems to prove this point.

What do you think of these doubts? ”

Zhang Jindong smelled the speech and said solemnly: ”it's not appropriate to use these two words for and exclude!

Some problems are not what you think!

It's not that we aim at the distance and exclude the distance, but we have to compete!

Our enterprise should also give an account to shareholders, employees, investors and consumers.

It is a fact that the distant group is becoming stronger and stronger, which can not be denied.

As consumers and bystanders, we are happy to see its success.

As a peer, we can ask ourselves, are we enterprises going to wait for death, waiting for all the markets to be compressed from afar, and finally be merged or closed?

Every enterprise, all condenses the painstaking efforts of countless people!

It's just normal business competition. I don't know where the so-called exclusion and targeting come from.

When Sulin chooses to cooperate with ALI, he also sees the future prospect of e-commerce and believes that Ali can bring greater development to this market... ”

”Mr. Zhang, take the liberty to ask, if you choose to cooperate, is it not more appropriate to go far away?”

Zhang Jindong said with a smile: ”this question is very good. In fact, many people are thinking about it.

I didn't just think about it, I did it.

At the beginning, Su Lin and the distance also had cooperation, we should all know.

At that time, not only did Sulin e-buy access to remote platforms, offline and distant we also jointly entered North China, and both sides cooperated to open stores.

I should have said some high sounding words to tell you that this is the need of strategic layout.

But now, I don't say that.

Why not cooperate far away? ”

Zhang Jindong asked, waiting for other people to answer, he thought to himself: ”because the distance is too strong and overbearing!

In other words, the self-supporting business of distant mall is different from that of tmall.

Tmall's self-supporting business is not all platform self-supporting, including manufacturers' self-supporting and dealers' self-supporting.

And the remote self support is all remote self support business!

In other words, the distance deprives dealers of living space, deprives the survival space of chain retail enterprises including us!

Joining the remote platform means that our enterprises have lost the value of existence.

Once Sulin has joined the distance, what is left of Sulin?

All the products are self operated in the distance, and through the cooperation of manufacturers, it is meaningless for Sulin to join us... ”

After he said it for a while, a reporter asked again: ”from the perspective of general manager Zhang, this is not conducive to the development of Sulin.

From the perspective of consumers, such a model can reduce costs and expenses, and the profits of dealers and agents will not be transferred to consumers again, so that there is more room for profits.

Mr. Zhang, if you continue to grow from afar, does it mean that the market has eliminated you? ”

As soon as this word came out, some senior executives of Sulin on the scene looked a little ugly, and they all looked at the reporters who asked questions.Zhang Jindong said with a smile: ”being is reasonable.

Why did Sulin and Gome, including other retail enterprises, exist all the time, not just in Huaxia, but all over the world.

For manufacturers, it costs a lot to establish their own circulation channels and direct marketing channels.

Not every enterprise has the strength to lay these channels.

For consumers, do you want one-stop shopping, or do you have to go to dozens of stores to buy a few things?

Therefore, we chain retail enterprises have the space for survival and the necessity of existence.

Moreover, the cost of our platform enterprises is not higher than that of manufacturers.

You should understand that for manufacturers, the cost of producing 10000 products is different from that of 100 products. A large order will inevitably reduce the cost. Therefore, Sulin's price system has already made profits on production costs. ”

Speaking of this, Zhang Jindong has not talked about the distance and has not answered the reporter's questions.

After a pause, Zhang Jindong continued: ”as for you, it is a fact that there is more room for profit sharing and lower cost in the distance.

But there is a premise, this market is not a market!

In fact, the current situation does not conform to the law of market development.

Far away is monopolizing this industry and establishing its own market.

All of us should understand that only competition can bring vitality, and that competition will benefit consumers.

When there is only one remote company left in this market, at that time, you don't even have a comparison object. How can you confirm that the distance will still maintain the current yield range?

In fact, the situation before is still very good. In recent years, the profit margin of retail enterprises, including e-commerce platforms, is not large.

It's the fierce competition in the market.

We are all making profits to consumers and giving back to everyone. Such a market is also full of vitality.

But once the monopoly has been completed from afar, I believe, even firmly, that large-scale profit making activities like the promotion festival will not appear several times.

Enterprises like Sulin and Ali are now fighting, not just for their own sake.

Also for the vast number of consumers to fight!

Maybe you think that's too false, space

But that's the truth

Zhang Jindong seriously said: ”this is an undeniable fact. With our existence, we will have the present low profit distance!

Will let the distance, including ourselves, continuously improve our service quality and product quality.

Can you imagine that when our enterprises die out, will we continue to improve our service quality, improve their after-sales system and establish a strong regulatory system?

This is also true of ourselves. Compared with previous years, Sulin's various soft power has improved rapidly.

The existence of distant places promoted the development of this market in the early stage.

Even before, the market is booming.

But when the distant ambition is so big that they want to complete the market monopoly, they are no longer the promoters and supervisors of the industry, but... ”

”Cancer!”

As soon as these two words came out, there was a commotion on the scene.

At the press conference, Zhang Jindong said frankly that he wanted to be the cancer now!

It's almost a complete rip!

What's more, Zhang Jindong frequently mentions the word ”monopoly”, which means something, not just to them.

This is not the first time that far-off monopolies have been mentioned.

Before that, there was a lot of trouble. Li Dong, in the distance, also personally made a personal interview to explain it.

Now that the word is mentioned again, does Zhang Jindong want to use it to make another challenge?

The reporters stirred for a moment, and then someone asked again: ”Mr. Zhang, you said that after the distant monopoly, there is a cancer in the market.

But now, far away is just a promotion, not to the point of monopoly?

Now what you see is that the major retail enterprises are boycotting the distance together... ”

”I repeat, there is no resistance and no response!”

Zhang Jindong denied this statement and continued: ”the purpose of promotion in the distance is not pure. Is it really feedback for consumers to make profit one day?

Sustainable development is the key to enterprise development.