v3 Chapter 1271： Qin loses its deer, the world is chasing it (1/2)

Latest website: The competition between Ito Yokado convenience store and 7-11 convenience store has attracted the attention of the entire convenience store industry in the island country.

The former is actually the leading convenience store chain with the most stores. Except for the brand change, the operating system and management system are the same, and the combat effectiveness is still strong.

Although the latter currently has only one hundred convenience stores, it can't even enter the top ten in the island country's convenience store industry, and the management system and management system are still in a running-in period, but it has the most famous brand in the island country.

For first-class chain convenience store companies such as Lawson convenience stores, FamilyMart convenience stores, ministop convenience stores, daily convenience stores, Xinyiyi convenience stores, popular convenience stores, and convenience stores, these two have a huge threat.

Especially in Tokyo and surrounding areas, the fierce competition between the two has made other convenience store companies intuitively feel the pressure.

Lawson Convenience Store Co., Ltd., Tokyo.

President Aoki Hao, who was originally the vice president of Daiei Group, the largest retail group in the island country, was appointed by the group in April 1975 to serve as the president of the newly formed subsidiary Lawson Convenience Store Co., Ltd. He has been the president for eight years. Time is up.

With his efforts, Lawson convenience store is not as strong as the original 7-11 convenience store, but it has successfully squeezed into the top three in the island country convenience store field, ranking behind 7-11 convenience store and FamilyMart.

Lawson convenience stores are actually based in the Kansai region of the island country, that is, in the past three years, after considering that the base is stable, it expanded to the Kanto region.

As Tokyo is the core city in the Kanto region, Hao Aoki takes Tokyo as a must for the company's expansion strategy.

To this end, after obtaining approval from the parent company Daiei Group, Hao Aoki moved the corporate headquarters of Lawson Convenience Store Co., Ltd. to Tokyo.

Over the past few years, there are a total of 75 Lawson convenience stores in Tokyo and surrounding areas. In terms of the number, they are no different from FamilyMart convenience stores, and the original 7-11 convenience stores (all later changed to Ito Yokado convenience stores) The gap has also narrowed.

It's just that the Lawson convenience store has just entered in recent years, but it has successfully established a foothold, and there is still a certain gap from the previous two in terms of passenger flow and revenue.

To this end, Hao Aoki has repeatedly convened executives and think tanks to discuss, and used many methods to try to improve various data.

It's just that the Ito Yokado convenience store competes with 7-11 convenience stores in the past few days, and there are 100 more convenience stores in Tokyo, which has raised the overall market competition intensity by another level.

The population within Tokyo fluctuates in that range, and consumer demand is almost constant. There are one hundred more convenience stores, and the two companies are also engaged in marketing. For companies such as Lawson convenience stores that do not do marketing, it is negative. The impact is self-evident.

”In the three days from September 11th to 13th, the average daily sales of our 75 stores in the Tokyo area dropped by more than 20%. On the 14th, our sales rebounded, but compared with normal times , There is still a 11.3% drop...”

”We must act!”

”First, resolve the crisis we are currently facing.”

”Second, from this crisis, we have found opportunities to lead the company to a new level.”

At the high-level meeting, Hao Aoki gave a detailed introduction to the operating data of the recent days with a stern look and emphasized the theme of the meeting.

”President, our sales of stores in the Tokyo area have fallen, but in other areas, our various operating data have generally increased. This part of customers must have been transferred from Ito Yokado convenience store.”

”I believe that the lost customers of Ito Yokado convenience store not only come to us, but other convenience store brands are also beneficiaries.”

”It is conceivable that the loss of Ito Yokado convenience store will never be small.”

”For so many years, Suzuki Toshifumi and others have been pressing on our heads. I think we must not give up the opportunity. We must focus on the Ito Yokado convenience store and take this opportunity to reach the top in one fell swoop.”

The only female executive in the venue stood up and proposed.

But just as she sat down, another executive stood up and expressed a different view: ”Ito Yokado convenience store is going to suppress, but I think we have to suppress 7-11 convenience stores first. This is the best opportunity. We absolutely must make great efforts to suppress it. It is best to let the 7-11 convenience store brand disappear in China.”

”I went to the field to investigate the operation of the 7-11 convenience store. This convenience store from Hong Kong, relying only on the 7-11 convenience store brand, can reach the single-store passenger flow that we have only had in the past six or seven years. This is undoubtedly very scary, showing that consumers have a high degree of recognition of the 7-11 convenience store brand.”

”Now that the 7-11 convenience store has not gained a foothold, Suzuki Toshifumi will definitely target the 7-11 convenience store. If we also suppress it, then the 7-11 convenience store is very likely to fall, even if it does not fall, It’s impossible for them to expand quickly. The outflow of customers is the cake we can compete for.”

As soon as the voice was over, the manager in charge of the operation department put forward another opinion: ”I have a different view. I don’t think it is necessary to deliberately suppress 7-11 convenience stores, because even if we don’t do it, Ito Yokado convenience store will do it. , And it will kill you. We don’t need to focus on this, and also draw the hatred of 7-11 convenience stores.”

”Ito Yokado convenience store and 7-11 convenience store both have strong capital support behind them. It is extremely difficult and time-consuming to make both of them fall.”