v3 Chapter 1271： Qin loses its deer, the world is chasing it (2/2)

”I always believe that what we should do best is to do ourselves well, as long as we do ourselves well, whether it is customers of Ito Yokado convenience store, 7-11 convenience store, or customers of other convenience stores, Our goal.”

”Whether it is Ito Yokado convenience store or 7-11 convenience store, there are huge shortcomings. As long as we develop a long-term effective marketing strategy, we will be able to attract new customers continuously.”

”Besides, I think now is the best time to expand. We should increase the pace of expansion...”

...

At this time of crisis and opportunity coexisting, everyone was very excited and expressed their attitude in full swing.

But in the end, the president Aoki Hao had more decision-making power, and after adding his personal thoughts, this meeting formed several action goals.

The first one is to conduct a one-month marketing campaign to grab new customers and expand brand awareness.

The second is to take the opportunity to expand. The main choice is to expand the location of the Lawson convenience store that has not yet been involved, but has the Ito Yokado convenience store to **** the lost customers of the Ito Yokado convenience store.

The third is to take the opportunity to suppress Ito Yokado Convenience Store and carry out digging operations on it. After digging up the talents, they will be fully integrated with internal talents and assigned to ensure the stability of the operating system.

The fourth, which is the pending action plan, is to crack down on 7-11 convenience stores.

The reason why the focus on suppressing 7-11 convenience stores is listed as pending is to save resources and focus as much resources and energy on their own growth as possible.

Anyway, after analysis, everyone thinks that Ito Yokado convenience store will definitely suppress 7-11 convenience stores. Even if Ito Yokado convenience store suffers, it will give priority to eliminating 7-11 convenience stores.

Of course, if the analysis and judgment made a mistake, and the Ito Yokado convenience store did not suppress the 7-11 convenience store, then goodbye.

At the end of the meeting, Hao Aoki also mentioned an extremely important thing, that is, the franchise period of Lawson convenience store.

With the lessons learned from the 7-11 convenience store, it is impossible for them not to worry. So some time ago they sent someone to the United States to negotiate, but because the American Consolidati Food Company also knew what happened in the island and knew Hao Aoki. The eagerness of the others, so I want to take this opportunity to knock on the Lawson convenience store.

This caused anxiety and suspicion among Aokihao and others.

Lawson convenience stores, like 7-11 convenience stores, are imported from the United States.

The parent company of the Island Lawson Convenience Store is the Daiei Group. This is a company that began to rise from a mom-and-pop store in 1957 and grew rapidly. In 1972, it surpassed Mitsukoshi Department Store and became the top retailer of the island country.

Daei Group saw that the 7-11 convenience store introduced by Ito Yokado Group from the United States has a promising future, so it introduced Lawson convenience store from the United States a year and a half after 7-11 convenience store entered the island country.

Lawson Convenience Store in the United States was formerly Lawson Milk Company. Like Southern Company, it all started with milk distribution, but the two distribution areas are different.

The American Southern Company grew up in the southern state of Texas, and Rosen Milk Company's base was Ohio in the central and eastern United States.

This time the U.S. Southern Company’s abrupt termination of the contract renewal caused heavy damage to the Ito Yokado Group. The brand that had been nurtured for ten years became someone else’s wedding gown. The island country Daiei Group was very nervous after receiving the news, so it sent someone there immediately. United States.

There is only one purpose, get permanent regional franchise right!

Even Darong Group has made a backup plan~ Once the progress is not smooth, it will acquire Lawson Convenience Store as soon as possible, and even under special circumstances, it can purchase Consolidadi Foods, the parent company of Lawson Convenience Store. The company makes an acquisition.

Anyway, this time the hidden dangers must be resolved!

...

Lawson Convenience Store, the third largest in the industry, has taken actions. As the second largest Family Convenience store in the industry, the management did not miss this opportunity. Also after a meeting and discussion, a similar action plan was made.

As for the convenience stores of other brands, there are more or less plans.

For a while, the island country's convenience store industry is under turbulent waves. As long as the ambitious companies are working hard, there is a ”Qin loses its deer, and the world is chasing it”.

As the first ”No. 1 Anti-King” 7-11 convenience store, it just got a firm foothold and ushered in the thunderous revenge of Ito Yokado Group.

After receiving good news, Fu Kai, who had not been happy for two days, was overwhelmed by the bad news flying in like pieces of paper.