v3 Chapter 1270： Ito Yokado Jedi Strikes Back (1/2)
The latest website: On the fourth day of opening, the 24-hour sales of 100 stores reached 66.5 million yen, the average daily turnover of a single store was 66.5 yen, and the highest store sales were 984,000 yen.
Although compared with the previous three days, the data has fallen by more than 20%, and even the average daily turnover of a single store is about 90,000 yen lower than that of the Ito Yokado Group.
But this result has far exceeded Fu Kai's psychological expectations.
After all, the most recent competition is the Ito Yokado Convenience Store, and there are other convenience stores nearby. Under the pressure of such a high level of competition, the average daily average of 757,000 yen for a single store during the period of Ito Yokado is absolutely absolute. impossible.
In the company's original analysis and judgment, the pre-judgment made was that the average daily turnover of a single store was around 400,000-500,000 yen.
Now on the fourth day, there is no promotional activity blessing, but it is beyond imagination to be able to achieve this result. Even if it will fall later, the super probability can still be maintained to more than 500,000 yen per store per day.
It seems that customers' brand recognition of 7-11 convenience stores is still extremely high!
With this achievement, Fu Kai has the urge to immediately report to the chairman, but considering that it is early morning, he can only celebrate with the company employees.
...
Compared with the celebration scene of Fu Kai and others, the atmosphere of Ito Yokado Convenience Store Co., Ltd. in Tokyo is very dull.
The average daily turnover of convenience stores across the island is 573,000 yen.
The maximum turnover of a single store is 872,000 yen.
The average daily turnover of this single store is nearly 180,000 yen lower than that of the 7-11 brand period.
That's all, the most shocking thing is the statistics of those 100 stores in Tokyo and surrounding areas.
The average daily turnover of a single store is 398,000 yen!
The maximum turnover is 592,000 yen!
Compared to before the brand change, the average daily turnover of a single store was cut in half!
This turnover data is lower than that of Lawson convenience stores, FamilyMart convenience stores and other brands!
Seeing this series of data, executives such as Toshifumi Suzuki and Sawano Kimura in the conference room were all creepy, and their expressions were extremely ugly.
Suzuki Toshibumi, who was sitting at the top, looked cold, and said in a deep voice:
”Everyone has seen the revenue data. We have encountered the biggest crisis. Customers' recognition of the 7-11 brand is even higher than we expected!”
”Our customer visits to the store are also reduced by more than half!”
”According to the observation of some employees of the company, the passenger flow of 7-11 convenience store is a lot higher than ours. Consumers just look at the brand and stand in line...”
As Suzuki Toshifumi continued to talk, everyone in the conference room was not feeling happy. Many people clenched their fists and gritted their teeth, which was called aggrieved and dissatisfied.
Most of them here are veterans who entered the company just a few years after its establishment. You must know that the 7-11 convenience store brand was created with great effort.
How many activities did the company plan to shape the 7-11 convenience store brand? How much manpower, financial and material resources were spent? How many difficulties and crises have been dealt with?
Many of them have always wanted to know consumers' true recognition of the 7-11 convenience store brand, but there is no effective statistical method to determine it.
And now they can finally realize it.
If the 7-11 convenience store brand is still theirs, then they will definitely not sleep with excitement and pride.
But now this ”child” raised by oneself and others has been taken away by others and has become the most powerful weapon against oneself and others. How cruel and cruel it is!
How proud and proud before, how heartache and suffocated now!
So shameless!
”Damn U.S. ghosts!”
Finally, an executive couldn't help cursing angrily.
”Baga, bandit...”
”...”
One person started, and everyone else seemed to have found an outlet to vent their emotions, and shouted.
Suzuki Toshiji sitting at the top is the most important place for order, but this time, he rarely left the restless meeting scene alone, letting it be messy.
Had it not been for sitting in this position, he would have been just as ghoulish as everyone else.
Five minutes later.