Part 18 (1/2)
Page 133 ”We've set pretty aggressive goals”...30 percent fewer emissions: Fred Roselli, interview by the author. Fred Roselli, interview by the author.
Page 133 ”Business managers can more effectively contribute”: William C. Frederick, William C. Frederick, Corporation, Be Good! The Story of Social Responsibility Corporation, Be Good! The Story of Social Responsibility (Indianapolis: Dog Ear, 2006), 7-10. (Indianapolis: Dog Ear, 2006), 7-10.
Page 134 Henry Ford had found that out . . . customers' pocketbooks: Bakan, 36-37. Bakan, 36-37.
Page 134 ”The corporation's legally defined mandate”: Bakan, 1. Bakan, 1.
Page 134 second wave of corporate social responsibility: Frederick, 23-35. Frederick, 23-35.
Page 134 further entrenched by the Reagan administration: Frederick, 57-67. Frederick, 57-67.
Page 134 Goizueta sloughed off the do-gooding subsidiaries: Pendergrast, 346. Pendergrast, 346.
Page 134 ”enhance our ability to meet the growing needs”: The Coca-Cola Company, ”The Coca-Cola Foundation, n.d.” The Coca-Cola Company, ”The Coca-Cola Foundation, n.d.”
Page 135 ”It's not that we plan to be boastful now”: David Greising, David Greising, I'd Like to Buy the World a c.o.ke: The Life and Leaders.h.i.+p of Roberto Goizueta I'd Like to Buy the World a c.o.ke: The Life and Leaders.h.i.+p of Roberto Goizueta (San Francisco: John Wiley & Sons, 1998), 295. (San Francisco: John Wiley & Sons, 1998), 295.
Page 135 areas closely aligned with the goals . . . ”strategic philanthropy”: Greising, 296. Greising, 296.
Page 135 corporations increasingly began tying: Craig Smith, ”The New Corporate Philanthropy,” Craig Smith, ”The New Corporate Philanthropy,” Harvard Business Review Harvard Business Review, May-June 1994.
Page 135 Exxon investing heavily . . . Yoplait had already signed on: Philip Kotler and Nancy Lee, Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hoboken, NJ: John Wiley & Sons, 2005), 19. (Hoboken, NJ: John Wiley & Sons, 2005), 19.
Page 135 84 percent of people would switch: Kotler and Lee, 12. Kotler and Lee, 12.
Page 135 ”a cool appraisal of various costs”: Kotler and Lee, 17; Rebecca Collings, ”Behind the Brand: Is Business Socially Responsible?” Kotler and Lee, 17; Rebecca Collings, ”Behind the Brand: Is Business Socially Responsible?” Consumer Policy Review Consumer Policy Review, September-October 2003.
Page 136 most notorious example is British Petroleum: Ed Crooks, ”Back to Petroleum,” Ed Crooks, ”Back to Petroleum,” Financial Times Financial Times, July 7, 2009.
Page 137 to create Coca-Cola Recycling . . . own packaging materials: The Coca-Cola Company, ”Coca-Cola Expands U.S. Recycling or Reuse Goals,” February 13, 2008; Joe Guy Collier, ”Cause That Refreshes: Plant Boosts c.o.ke's Plastic Recycling Effort,” The Coca-Cola Company, ”Coca-Cola Expands U.S. Recycling or Reuse Goals,” February 13, 2008; Joe Guy Collier, ”Cause That Refreshes: Plant Boosts c.o.ke's Plastic Recycling Effort,” Atlanta Journal Atlanta Journal-Const.i.tution, January 15, 2009.
Page 137 ”where commercially viable”: Coca-Cola Enterprises, Corporate Responsibility and Sustainability Report 2007, 1; Coca-Cola Enterprises, Corporate Responsibility and Sustainability Report 2008, 29. Coca-Cola Enterprises, Corporate Responsibility and Sustainability Report 2007, 1; Coca-Cola Enterprises, Corporate Responsibility and Sustainability Report 2008, 29.
Page 137 pledged back in the early 1990s: Dave Aftandilian, ”c.o.ke's Broken Promise,” Dave Aftandilian, ”c.o.ke's Broken Promise,” Conscious Choice Conscious Choice, February 2000; Barnaby J. Feder, ”Pepsi and c.o.ke to Offer Recycled-Plastic Bottles,” New York Times New York Times, December 5, 1990.
Page 138 just too expensive in the United States: Aftandilian, ”c.o.ke's Broken Promise.” Aftandilian, ”c.o.ke's Broken Promise.”
Page 138 ”the demand for recovered bottles”: Collier, ”Cause That Refreshes.” Collier, ”Cause That Refreshes.”
Page 138 problem with PET . . . demand for raw materials: Mike Verespej, ”c.o.ke Set to Open JV PET Recycling Plant,” Mike Verespej, ”c.o.ke Set to Open JV PET Recycling Plant,” Plastics News Plastics News, January 16, 2009; Tex Conley, chairman, Container Recycling Inst.i.tute, interview by the author.
Page 138 driving rates above the 30 percent: Sean O'Leary, ”City Pleased with RecycleBank Pilot,” Sean O'Leary, ”City Pleased with RecycleBank Pilot,” Hartford Business Journal Hartford Business Journal, November 10, 2008; Keith Naughton and Daniel Mc-Ginn, ”Saving the World for a Latte,” Newsweek Newsweek, September 27, 2008; Brian Lee, ”Recycling Effort a Bust; Crackdown on Southbridge Trash Scofflaws,” Telegram & Gazette Telegram & Gazette (Worcester, MA), February 2, 2010. (Worcester, MA), February 2, 2010.
Page 138 ”It's a series of building blocks”: Lisa Manley, interview by the author. Lisa Manley, interview by the author.
Page 139 rates average 70 percent: Gitlitz and Franklin, ”The 10-Cent Incentive to Recycle.” Gitlitz and Franklin, ”The 10-Cent Incentive to Recycle.”
Page 139 According to CAI's Gigi Kellett: Kellett, interview by the author. Kellett, interview by the author.
Page 140 partners.h.i.+p with Nestle: Shari Roan, ”Less Than Zero?” Shari Roan, ”Less Than Zero?” Los Angeles Times Los Angeles Times, November 27, 2006.
Page 140 A study by c.o.ke and Nestle: Elizabeth Weise, ”Drink Makers Defend Calorie-Burning Claims,” Elizabeth Weise, ”Drink Makers Defend Calorie-Burning Claims,” USA Today USA Today, February 12, 2007.
Page 140 ”negative calories”: Beverage Partners Worldwide, ”New Enviga Proven to Burn Calories; Sparkling Green Tea Creates a Brand New Category That Combines Great Taste and Negative Calories,” PR Newswire, October 12, 2006. Beverage Partners Worldwide, ”New Enviga Proven to Burn Calories; Sparkling Green Tea Creates a Brand New Category That Combines Great Taste and Negative Calories,” PR Newswire, October 12, 2006.
Page 140 c.o.ke had paid . . . $4.1 billion: ”Coca-Cola Buys Vitamin Water Maker Glaceau for $4.1 Billion in Cash,” Financial Wire, May 29, 2007. ”Coca-Cola Buys Vitamin Water Maker Glaceau for $4.1 Billion in Cash,” Financial Wire, May 29, 2007.
Page 140 found its way quietly into schools: Andrew Martin, ”Sugar Finds Its Way Back to the School Cafeteria,” Andrew Martin, ”Sugar Finds Its Way Back to the School Cafeteria,” New York Times New York Times, September 16, 2007.
Page 141 ”When I bought VitaminWater”: Center for Science in the Public Interest, ”c.o.ke Sued for Fraudulent Claims on Obesity-Promoting VitaminWater,” January 15, 2009. Center for Science in the Public Interest, ”c.o.ke Sued for Fraudulent Claims on Obesity-Promoting VitaminWater,” January 15, 2009.
Page 141 ”opportunistic PR stunt; ”grandstanding”: The Coca-Cola Company, ”Statement on the Glaceau VitaminWater Lawsuit,” January 15, 2009. The Coca-Cola Company, ”Statement on the Glaceau VitaminWater Lawsuit,” January 15, 2009.
Page 142 faced its own controversy: Bridget Murray Law, ”New Sweetener Is Not So Sweet for Your Diet,” Bridget Murray Law, ”New Sweetener Is Not So Sweet for Your Diet,” msnbc.com, April 17, 2009.
CHAPTER 6 . ”TOMA LO BUENO!” ”TOMA LO BUENO!”.
Page 146 healing art: Carlos Humberto Gallegos Aguilar, interview by the author. Carlos Humberto Gallegos Aguilar, interview by the author.
Page 146 people are performing the same ritual: Gallegos, interview by the author. Gallegos, interview by the author.
Page 147 635 cups of c.o.ke beverages annually: The Coca-Cola Company, Per Capita Consumption of Company Beverage Products, 2008, The Coca-Cola Company, Per Capita Consumption of Company Beverage Products, 2008, pany.com/ourcompany/ar/pdf/perCapitaConsumption2008.pdf.
Page 147 one of the first foreign countries to sell c.o.ke: Pendergrast, 93. Pendergrast, 93.
Page 147 small amounts in Cuba, the Philippines: Louis and Yazijian, 46; Allen, 170. Louis and Yazijian, 46; Allen, 170.
Page 147 from sporadic to anemic: Pendergrast, 166-167; Allen, 171. Pendergrast, 166-167; Allen, 171.
Page 148 owned outright by c.o.ke, as in India: Pendergrast, 184. Pendergrast, 184.
Page 148 forced to repeal the law: Louis and Yazijian, 64-65. Louis and Yazijian, 64-65.
Page 148 resentment from some foreigners: Barry Rubin and Judith Colp Rubin, Barry Rubin and Judith Colp Rubin, Hating America: A History Hating America: A History (London: Oxford University Press, 2004), 125-145. (London: Oxford University Press, 2004), 125-145.
Page 148 wild rumors about the American drink: Kahn, 24. Kahn, 24.
Page 149 Nowhere was opposition stronger than in France: Richard Kuisel, Richard Kuisel, Seducing the French: The Dilemma of Americanization Seducing the French: The Dilemma of Americanization (Berkeley: University of California Press, 1993); Rubin and Rubin, 132-145. (Berkeley: University of California Press, 1993); Rubin and Rubin, 132-145.
Page 149 ”Coca-Colonization”: Kuisel, 55; Rubin and Rubin, 146. Kuisel, 55; Rubin and Rubin, 146.
Page 149 ”the moral landscape of France”: Kahn, 28. Kahn, 28.
Page 149 ”Coca-Cola was not injurious to the health”: Louis and Yazijian, 77. Louis and Yazijian, 77.
Page 149 ”This is the decisive struggle for Europe”: Allen, 4. Allen, 4.