Part 18 (2/2)
Page 149 trade war on French wine, cheese, and Champagne: Kahn, 30. Kahn, 30.
Page 149 1953 poll: Kuisel, 68. Kuisel, 68.
Page 149 ”It's because c.o.ke is a champion”: Kahn, 32. Kahn, 32.
Page 149 nationalized bottling plants: Pendergrast, 312. Pendergrast, 312.
Page 150 Pepsi broke into the Soviet Union: Pendergrast, 275. Pendergrast, 275.
Page 150 every excuse not to open . . . stayed with the Jews: Allen, 339-341; Pendergrast, 286. Allen, 339-341; Pendergrast, 286.
Page 150 against company policy to give in to a boycott: Watters, 194. Watters, 194.
Page 150 more than half his time flying: Pendergrast, 302. Pendergrast, 302.
Page 150 40 percent of consumption and 55 percent of profits: Watters, 2. Watters, 2.
Page 150 ”We're not multinational”: Louis and Yazijian, 153. Louis and Yazijian, 153.
Page 151 so-called halo effect: Pendergrast, 291. Pendergrast, 291.
Page 151 ”We have our own built-in State Department”: Louis and Yazijian, 285. Louis and Yazijian, 285.
Page 151 State Department approved a $300 million loan: Louis and Yazijian, 285. Louis and Yazijian, 285.
Page 151 polyester suits . . . the cancer of unionism: Henry J. Frundt, Henry J. Frundt, Refres.h.i.+ng Pauses: Coca-Cola and Human Rights in Guatemala Refres.h.i.+ng Pauses: Coca-Cola and Human Rights in Guatemala (New York: Praeger, 1987), 4. (New York: Praeger, 1987), 4.
Page 152 twelve-hour s.h.i.+fts . . . firing 154 workers: Frundt, 8-9. Frundt, 8-9.
Page 152 to make it more difficult: Frundt, 17-27. Frundt, 17-27.
Page 152 Sisters of Providence . . . demand an independent investigation: Frundt, 28. Frundt, 28.
Page 152 nuns cried foul: Frundt, 36-37. Frundt, 36-37.
Page 152 General Romeo Lucas Garcia . . . rout any leftist influences: Mike Gatehouse and Miguel Angel Reyes, Mike Gatehouse and Miguel Angel Reyes, Soft Drink, Hard Labour Soft Drink, Hard Labour (London: Latin American Bureau, 1987), 3, 11. (London: Latin American Bureau, 1987), 3, 11.
Page 152 Israel Marquez was sprayed by machine-gun fire: Frundt, 61. Frundt, 61.
Page 153 ambushed by two men: Frundt, 64. Frundt, 64.
Page 153 Manuel Lopez Balan, was also killed: Frundt, 82. Frundt, 82.
Page 153 Marquez traveled to Wilmington . . . out of order: Frundt, 84-86. Frundt, 84-86.
Page 153 exonerated the franchisee: Frundt, 86-90. Frundt, 86-90.
Page 153 call to boycott . . . work stoppages at c.o.ke plants: Frundt, 105-107. Frundt, 105-107.
Page 154 buyout by two handpicked bottling executives: Frundt, 163-167. Frundt, 163-167.
Page 154 But c.o.ke's stalling had left eight workers dead: Gatehouse and Reyes, 12-13. Gatehouse and Reyes, 12-13. Page 154 Per-caps in Latin America: Page 154 Per-caps in Latin America: Pendergrast, 367. Pendergrast, 367.
Page 154 minutiae of foreign markets: Allen, 421-422. Allen, 421-422.
Page 154 ”Our success”: Pendergrast, 389. Pendergrast, 389.
Page 155 Nelson Mandela denied c.o.ke's offers: Lawrence Jolidon, ”Divestment, Sanctions, Not Always Simple,” Lawrence Jolidon, ”Divestment, Sanctions, Not Always Simple,” USA Today USA Today, June 19, 1990; Clarence Johnson, ”ANC's Oakland Headquarters,” San Francisco Chronicle San Francisco Chronicle, June 27, 1990.
Page 155 contributing heavily . . . corporate jets: Deborah Scroggins, ”Mandela in Atlanta: Regular Folk to c.o.ke Elite Vie to Help His Cause,” Deborah Scroggins, ”Mandela in Atlanta: Regular Folk to c.o.ke Elite Vie to Help His Cause,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, July 11, 2009; Lewis Grizzard, ”Respect for Mandela Went down the Drain,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution , July 18, 1993. , July 18, 1993.
Page 155 sixth most valuable company: Allen, 421-422. Allen, 421-422.
Page 155 ”This is a cla.s.sic situation”: Hays, 295. Hays, 295.
Page 155 lambasted on late-night talk shows: Hays, 296. Hays, 296.
Page 156 ad blitz to wallpaper the country in red and white: Laura K. Jordan, ”El problema de la responsibilidad social corporativa: La empresa Coca-Cola en Los Altos de Chiapas” (thesis, San Cristobal de las Casas, Chiapas, Centro de Investigaciones y Estudios Superiores en Antropologia Social, 2008), 73. Laura K. Jordan, ”El problema de la responsibilidad social corporativa: La empresa Coca-Cola en Los Altos de Chiapas” (thesis, San Cristobal de las Casas, Chiapas, Centro de Investigaciones y Estudios Superiores en Antropologia Social, 2008), 73.
Page 156 ”It is not uncommon”: Richard J. Barnet and Ronald E. Muller, Richard J. Barnet and Ronald E. Muller, Global Reach: The Power of Multinational Corporations Global Reach: The Power of Multinational Corporations (New York: Simon & Schuster, 1974). (New York: Simon & Schuster, 1974).
Page 156 $68 million for unfair compet.i.tion: ”Mexican Shopkeeper Defeats c.o.ke,” BBC News, November 17, 2005; ”Coca-Cola Fined for Anti-compet.i.tive Practices in Mexico,” Datamonitor NewsWire, November 21, 2005; James Hider, ”Woman Who Flattened Coca-Cola: A Tenacious Small Trader Took on the Biggest of the Big Boys and Won,” ”Mexican Shopkeeper Defeats c.o.ke,” BBC News, November 17, 2005; ”Coca-Cola Fined for Anti-compet.i.tive Practices in Mexico,” Datamonitor NewsWire, November 21, 2005; James Hider, ”Woman Who Flattened Coca-Cola: A Tenacious Small Trader Took on the Biggest of the Big Boys and Won,” Times Times (London), November 18, 2005. (London), November 18, 2005.
Page 157 FEMSA's stock price tripled, from $35 to more than $115: Jordan, 65. Jordan, 65.
Page 157 more than a 30 percent stake in Coca-Cola FEMSA: Coca-Cola FEMSA, S.A.B. de C.V., Annual Report 2009 shows that c.o.ke owns 31.2 percent of c.o.ke FEMSA; in 2004, according to that year's Annual Report, c.o.ke owned 39.6 percent. Coca-Cola FEMSA, S.A.B. de C.V., Annual Report 2009 shows that c.o.ke owns 31.2 percent of c.o.ke FEMSA; in 2004, according to that year's Annual Report, c.o.ke owned 39.6 percent.
Page 157 brought up to Chamula by horse: Jordan, 74. Jordan, 74.
Page 157 pushed by the village elders . . . ”There are problems”: June Nash, interview by the author; see also Beverly Bell, ”Cola Wars in Mexico: Tzotzil Indians in Mexico Know the Dangers of Globalization and Soda Pop,” June Nash, interview by the author; see also Beverly Bell, ”Cola Wars in Mexico: Tzotzil Indians in Mexico Know the Dangers of Globalization and Soda Pop,” In These Times In These Times, October 6, 2006.
Page 157 concessions were granted politically: June Nash, June Nash, In the Eyes of the Ancestors: Belief and Behavior in a Maya Community In the Eyes of the Ancestors: Belief and Behavior in a Maya Community (New Haven, CT, and London: Yale University Press, 1970), 629. (New Haven, CT, and London: Yale University Press, 1970), 629.
Page 158 ”[It is] part of daily life”: Jordan, 77. Jordan, 77.
Page 158 ”Indigenous people”: Cristobal Lopez Perez, interview by the author. Cristobal Lopez Perez, interview by the author.
Page 159 ”We can't blame Coca-Cola”: Juan Ignacio Dominguez, interview by the author. Juan Ignacio Dominguez, interview by the author.
Page 160 ”These three years”: Marcos Arana Cedeno and Liliana Lopez, interviews by the author. Marcos Arana Cedeno and Liliana Lopez, interviews by the author.
Page 161 liter of c.o.ke sells for 10 pesos: Hermann Bellinghausen, ”Aggressive Campaign of Coca-Cola from Chenalho to Acteal,” Hermann Bellinghausen, ”Aggressive Campaign of Coca-Cola from Chenalho to Acteal,” La jornada La jornada, November 3, 2001; Arana and Dominguez, interviews by the author.
Page 161 cheaper than its main ingredient: Shop visit by author. Shop visit by author.
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