Chapter 865 (2/2)

Shane Derek's last words were to Simon.

The purpose is self-evident.

Robert egger also looked over with a smile and offered to help: ”Simon, this is really a good idea, and I don't think it's difficult for you.”

Simon doesn't have many songs in recent years, but every capital is a phenomenal classic.

Young and beautiful, Bach's last day, Blizzard and other songs are still at the top of tincobail's broadcast platform single sales list.

Therefore, Edgar and Derek naturally feel that it is the best choice to leave the issue of ”American Idol” theme song to Simon. Just the name of Simon westero, the creator of the song, will be enough to attract a lot of attention after its release to ensure that the popularity of ”American Idol” will not decline during the winter break.

It's a very simple thing for Simon.

Facing their expectant eyes, Simon quickly said, ”no problem, I'll pay attention to it.”

For his boss, of course, there is no need to say thank you words, Shane Derek can't help but remind: ”boss, because we still need to record MV, so it's best to do it within a week.”Simon nodded again.

In fact, if Simon is willing, the scene can be finished in ten or twenty minutes.

It's just that there's no need to be so shocking.

After that, they leave the post center, and egger takes Simon to the top floor of the red brick building of ABC headquarters, where an office has been prepared for Simon.

They sat down on the sofa in the reception area. Edgar said another thing directly: ”I have contacted David Letterman. He is very happy to move” David Letterman late show ”to ABC when his contract with CBS expires next year. Now the problem is salary. But it's not a big deal. What should we do with the original ”night line”? Ted Koppel, the host of ”night line”, is a veteran who has worked in ABC for decades, and has a good reputation in the whole media circle. If we cut down this program directly, it may cause criticism. Letman also hinted to me in private that ABC side must deal with the ”night line” first. He doesn't want to bear the public opinion accusation of taking Koppel's job. ”

Simon and egger are talking about ABC's late night program reform.

This is also a matter that Simon has already determined before the merger and acquisition of metropolitan ABC Group.

There will be late night programs after 11 o'clock after three hours prime time in the evening. The late night programs of NBC and CBS are all talk shows, while ABC is a late night news program ”night line”.

The gap between the three is clear at a glance.

NBC's ”Jay Leno late night show” can earn US $150 million a year for the TV network. CBS's ”David Letterman late night show” is a little less popular, and it can also contribute US $50 million a year. This is just now. Simon knows that David Letterman's late night show is less popular than Jay Leno at this stage. It's just because of his shallow qualifications that letterman's late night show has lasted for two years In my memory, with the rising popularity, the two reality shows will gradually keep pace with each other, and the profitability is almost the same.

If you look at ”night line”, you can only contribute a mere $10 million a year to ABC's profits.

If that's all, it's nothing.

Simon also valued the publicity function of the late night show.

All kinds of guests in each issue of the late night show are basically promoting the listing of films, TV and books. It happens that all kinds of businesses of danilisi entertainment are in great need of such a platform.

ABC's current ”night line” obviously does not have this function.

Therefore, Simon will certainly create such programs. Even if he can't dig out Jay Leno and David Letterman, he will build them from scratch.

When Edgar finished, Simon asked, ”what do you think you should do?”

Robert egger said: ”the broadcasting time of” night line ”is now 11 o'clock, and the duration is one hour. I think the duration can be shortened to half an hour. The late night shows of NBC and CBS both start at 11:35, and” night line ”is shortened. After David is recruited, it just takes over.”

”Can't you put” night line ”after the late night show?”

”The length of the late night show is an hour. If we do this, the night line will be completely dispensable,” said egger with a wry smile, and then said, ”at that time, everyone can still see that we are deliberately forcing Koppel to resign, so that we can successfully cut down the night line.”

Simon probably understood Edgar's mind.

In this circle, there are not only human relations but also public opinions. In fact, it is not possible to act wantonly.

This is still a big tail.

Many large enterprises, as long as it is not related to their own vital interests, for some of the pitfalls, executives often let it go.

Late night programs, which are broadcast at 11 o'clock and 12 o'clock, are actually two different concepts. Many people can stay up to 11 o'clock, but in the early morning, most people will force themselves to rest. Therefore, if night line is pushed back for an hour, the already unsatisfactory ratings may completely collapse.

Without the audience, the program will definitely fall into a loss, and there will be no existence value at all.

This is really tantamount to forcing Ted Koppel, a veteran host who has been working at ABC for many years, to resign voluntarily.

If you insist, no one will look good.

Just such an experienced and conscientious old-fashioned host who has been working for decades and has extensive contacts because of his work will be expelled from the TV station, which will inevitably lead ABC to be criticized by public opinion such as being mercenary. If it arouses the audience's disgust or even resistance, the replacement of reality TV audience will also be involved.

That's why David Letterman specifically suggested that egger deal with the night line first.

Simon thought about it for a moment and said, ”well, you can tell ted that I personally endorsed that after the introduction of the late night show,” night line ”will continue to be profitable or not. Of course, I think this program also needs to be reformed to attract more viewers, right? ”What Robert egger really wanted was Simon's endorsement.

As long as the big boss speaks, no matter what, there won't be too many people to raise objection to ”night line” in the future. Of course, if you fall into a long-term loss, as the host, Ted yuper will certainly bear considerable pressure, but this is the best solution.

As for reform, it is inevitable.

Denise entertainment has taken over metropolitan ABC Group. If you want this old media giant to revive, many things need to change.