Chapter 865 (1/2)
In addition to ESPN's buy-out of NFL live broadcasting rights, another plan is to cooperate with igrit.
It's still the content.
Simon plans to transfer a large number of news, events, music, ceremonies and other video content accumulated by danielis TV Department, especially the newly merged metropolitan ABC Group, to igritte's YouTube video platform.
Of course, it does not include many TV drama resources that can bring continuous and rich syndication benefits to the TV Department.
These will only be available to streaming media platforms at higher copyright prices in the future.
Simon, in fact, had been promoting this before he merged with Metro ABC Group.
In recent years, all fashion shows, special interviews and so on accumulated by Fashion TV have been moved online after igritte opened a special YouTube video platform in April this year.
With the prosperity of the Internet industry, the traditional media's rejection and fear of this field are becoming more and more intense. In the final analysis, it is still a struggle for interests, worried about being impacted and eliminated. Therefore, if Simon didn't make a strong decision personally, it would not be easy. Just like tincobaier has been introducing legitimate music resources through broadcast, it is not as easy as you think, so you can only take the lead and connive at piracy.
Any enterprise and even any industry, to a certain extent, can not avoid the end.
This is also the main reason for the difficulties in reform.
In most cases, the final result is to be defeated or eliminated completely. As for the content cooperation between danielis and igritte, the TV Department disagrees. Simon's reply only has one sentence: do you want to be eliminated by others or yourself?
After Sunday's discussion with senior management of danielis TV Department, it was finally decided that a special content cooperation team would be set up to connect with igrit.
Danielis is responsible for the specific operation, and igritte mainly provides the platform.
According to the program lists of ABC, ESPN, a & amp; E and other public or cable TV platforms of metropolitan ABC Group, danylis will create corresponding columns on youtube, such as morning news or night line. Then, according to the date, the video masters stored in the warehouse of Metro ABC Group for decades were digitized, and edited into five minute clips according to the rules of youtube, and uploaded one by one.
In April this year, igritte launched the YouTube video website in accordance with Simon's usual way of naming. Before that, the content was mainly music MVS, movie trailers and so on. Even with the resources previously obtained from Fashion TV and other channels, the content was still not rich.
The positioning of YouTube is the same as that of the former website. It is a user-made content upload platform, not a streaming media like Netflix.
However, at this stage, digital video cameras (DV) have just been introduced to the civilian consumer market. The digital video camera IREC, which tincobaier originally planned to launch this autumn, is also jumping because of immature technology and other reasons. Although the popularity rate of civilian super-8 cameras and other electronic products in the west is also very high, it is a film video recorder, and it is difficult for the general public to carry out digital conversion.
Therefore, at present, there is no condition for YouTube to introduce content from ordinary users.
Only with large media groups.
This large-scale upload of the content accumulated by Metro ABC Group for many years can increase the total storage time of the content on the YouTube platform by more than 10 times at one time, which is also where Metro ABC is an old media giant. Although most of the content is out of date information, it is just like the library. Through the continuous optimization of the search recommendation system by igrit, users can always find the information they are interested in.
For daenerys, on the other hand, it's not free.
Igritte has been trying to launch a wide range of advertisements on the YouTube platform. As a content provider, danilisi entertainment can get a share of the advertising revenue.
Not too much, of course.
Igrit is still in the stage of rapid development, the first priority is to attract more users, rather than eager to pursue maximum benefits. Therefore, there are very strict restrictions on YouTube advertising.
Simon has been experimenting with igrit's various services in private. For youtube, he will never allow the disgusting thing that watching a two or three minute video will get through a minute and a half of advertising. This is not a shrewd pursuit of profit maximization at all. It can only be described as disgusting. Anyway, Simon has been disgusted by some video websites for several times, and even if the subsequent websites have improved, he has never used it again.
Moreover, no matter now or many years later, the purpose of YouTube is not to pursue profits at all, but to supplement the content and services of igritte brand and increase users' adhesion to igritte product ecosystem.Once upon a time, Google would lose money on all its products if its advertising revenue were not taken into account. However, Google as a whole is one of the most profitable Internet giants in the United States. The key is actually here.
Google maps, Google translation, Google email, Android system and other products seem to be free, but Google does not hesitate to invest a lot of money to improve these products, because these products can fundamentally bring a large number of loyal users with strong adhesion to Google, and keep all potential enemies out of the door to avoid being overtaken by competitors.
It eventually created a super Internet oligarch.
Manhattan.
ABC headquarters, West 66th street, Upper West.
The meeting on the content collaboration between Denise and igritte lasted until 4 p.m. when the other executives dispersed one by one, Simon and Robert egger turned to the post production center to check the production of ”American Idol”.
After the merger of the two companies, American Idol, which had been firmly controlled by danielis entertainment, was transferred to ABC one after another in the later stage, and combined with ABC's support team. This can not only save resources, but also facilitate the cooperation between various departments.
Since its launch in September, ”American Idol” has maintained a super high audience rating of more than 30 million people in recent months, so it has also become the top priority of ABC TV network this year. Simon himself will take time to follow up ”American Idol” every week, and the samples will be sent to Simon in advance before the broadcast of each issue.
It's just that the advertising revenue of ”American Idol” in a single quarter exceeds 600 million US dollars, excluding all production and marketing costs, and the net profit contribution will reach about 10% of the net profit scale of the whole Denise entertainment group. Not to mention the revenue brought by the follow-up revenue of overseas copyright and peripheral products of American Idol.
Even if there is no lack of quality projects in hand, ”American Idol” has become a gold mine for danielis entertainment.
Simon and egger spent an hour in the post production center. Although it was Sunday, there were still a lot of staff here busy. Even when it was 5 o'clock off time, there was no Westerner who was often talked about by Chinese people in Simon's memory who immediately put down his work and left immediately.
On the one hand, the production task of ”American Idol” twice a week is very tense, so we have to work overtime. On the other hand, the production team has made huge profits from this project, so overtime is easy to accept.
In fact, whether it's good or bad, most Chinese people have the same fantasy about the West as many Westerners still think that Chinese people are pigtailed.
Denise Entertainment Group is well known for its generous treatment in the whole field of media and entertainment.
Given enough fodder, the horse will naturally run more.
Therefore, although it is not compulsory to work overtime at all, the employees of danielis entertainment do not mind working more, no matter on the East and west coasts. And for such a hot project as ”American Idol”, the team members are more conscientious. Because of the success of the project, these people can get very rich bonuses.
Simon and egger had other things to talk about, but they didn't work overtime with the staff. At five o'clock, they were about to leave, and they were yelled by ”American Idol” producer Shane Derek. Shane Derek was also the veteran of danielis Entertainment Television Department. Derek was already the backbone of the project team in the production process of ”Survivor”.
”Actually,” said Shane Derek, who stopped the two bosses who were about to leave. ”The winter break is coming. In the end of the year, the marketing of” American Idol ”must continue. We just discussed this in the morning and thought that a theme song of” American Idol ”should be released. So, boss, what do you think?”