Part 2 (1/2)

WHAT'S IN IT FOR YOU

The keys to landing your dream job, Guerrilla Marketing for Job Hunters 2.0, Guerrilla Marketing for Job Hunters 2.0, shows you how to take full advantage of strategies and job-hunting techniques that shows you how to take full advantage of strategies and job-hunting techniques that are not are not available as free information on the Internet and were previously only known by a handful of insiders. available as free information on the Internet and were previously only known by a handful of insiders.

You will discover how to: * Leverage ZoomInfo, LinkedIn, Mys.p.a.ce, Facebook, and other social networking sites to take advantage of ”the secret lives of top recruiters.”* Build a specialized resume that is fun to read, speaks the language of employers, and proves every claim.* Target a job that plays to your strengths and abilities-a job you would do for free, if you weren't getting paid!* Design, launch, and execute a multimodal job-hunting campaign based on the same success principles used by General Norman Schwarzkopf in Operation Desert Storm.* Understand how to articulate your unique strengths in resumes, letters, e-mail, and interviews (while avoiding the typical ”resume speak” or ”interview babble” that causes hiring managers to guffaw).* Learn how to present your skills in creative new ways that stand out in today's hyper-compet.i.tive job market.* Employ little-known search engine optimization tricks used by top headhunters (who have to make placements or starve).* Zero in on the best jobs, at the highest salary-fast-because you'll know exactly what hiring managers really want (this transforms you from ”pest” to ”guest” in the minds of employers).

Employers will literally be begging to hire you because the book will: * Guide you through a simple method to pick your most marketable skills in 30 seconds or less (as a result, every resume, cover letter, and conversation you send will cut through the noise in any job market like a hot knife through b.u.t.ter).* Lead you through the process of crafting a resume that connects directly to your ideal employer (based on 100 years of principles used in advertising copywriting).* Build a LinkedIn, Mys.p.a.ce, Facebook, and/or ZoomInfo profile that gets found and read, and makes the phone ring with interview offers.* Demonstrate how to use innovations like Google-Local to identify employers.* Detail 21 alternate ways to land an interview, with action steps that you won't find anywhere online.* Include a pre-interview worksheet to structure your research, a daily plan, and a scorecard that enables you to track your progress.* Show you how to start work before you're hired and prove your ability by demonstrating your skills right there in your next interview.

WELCOME TO YOUR FUTURE

Guerrilla Marketing for Job Hunters 2.0 is about managing your career as a professional services provider: how to brand yourself, increase your value, and build a rewarding career. We detail how you can mount a multip.r.o.nged plan of attack that outflanks the compet.i.tion-that will separate you from the pack quickly and put you on top always-but you have to get on the field. about managing your career as a professional services provider: how to brand yourself, increase your value, and build a rewarding career. We detail how you can mount a multip.r.o.nged plan of attack that outflanks the compet.i.tion-that will separate you from the pack quickly and put you on top always-but you have to get on the field.

Guerrilla, this is your Super Bowl, and you know there can be only one winner. Play with your head and your heart. Give this everything you've got and let us know about your successes.

GUERRILLA INTELLIGENCE.

Hiding in Plain Sight John Sumser

Things have really changed. Knowing exactly what you want is more important than ever. In the last generation, you could ”parachute” into your new job. Today, it's a guerrilla war . . . clear, focused, targeted, and opportunistic.

While you weren't looking, job hunting became a direct marketing exercise. ”Who you know” matters less than ”who knows you.” The transition between one job and the next is a matter of how quickly you can acquire and harness attention. You are now required to know what you want and where to get it. You are in charge of manufacturing your own luck.

Employers are buried in a sea of resumes they don't want or like. If they acquire yours from a job board, they may consider you an ”active job hunter.” That's a bad thing. Huge volumes of unwanted and indistinct resumes mean that you have to simultaneously stand out and look like you're not trying to be seen.

That is the essence of a guerrilla job-hunting campaign.

Have you noticed that it gets harder to make sense out of the world every day? The Internet created explosive growth in information sources. Each offers an opinion screaming for your attention. Survival depends on choosing among the sources.

Information overload affects everyone. Our organizations know more and more about themselves. They are less and less able to utilize that knowledge.

The workplace contains members of 4 four generations. Differing preferences for differing communications technologies drive the vast gulf between them. Collaboration and file sharing, the favorite tools of the young, look like cheating and stealing to their elders. The ever-present texting and social networking seem rude and unproductive to the technologically illiterate.

Several things make the workforce older with each pa.s.sing day. The United States (and the entire industrialized world) produces fewer offspring than it takes to keep the population constant. As a result, the average age of workers in the economy rises continuously. More elders stay at work. Changes in finance, housing, and pensions raise the real retirement age. The differing generational perspectives cloud the certainty needed to make productive decisions.

New technology flows relentlessly into our lives. Cell phones became ubiquitous in under a decade. Universal Wi-Fi dominates public s.p.a.ces, including your car. Computers merge with phones to create an omnipresent connectedness. Old media dies; new media replaces it. Disruption and change define the era.

Amid all of this, we find our work. The orderly processes of the last generation are evaporating as quickly as newspapers. Old industries disappear while new ones explode on the scene. Looking for work means finding people we want to work with. It means helping them find us. Guerrilla job hunters stand out from the crowd with purpose.

The goal is disarmingly simple: identify and build relations.h.i.+ps with the kind of people who either do what you want to do or want you to do it. Let them know you are available, better than competent, creative, and persistent. Demonstrate your value. Demonstrate it again.

The problem is always the opportunity. Today, so much has changed, from demographics to technology, that getting simple things done can be confusing. An environment like that rewards people who are clear about what they want. It pays big benefits to people who persist. Environments with great potential are confused and noisy.

You are on your own. Exhilaration, autonomy, and self-direction are now the necessities, not the consequences. You find your next engagement by being distinct from the noise.

John Sumser is the CEO of Two Color Hat, a company devoted to the development of Recruiting Strategies. Visit him at . See him on LinkedIn at /in/johnsumser.