Part 1 (1/2)
Guerrilla marketing for job hunters 2.0.
Jay Conrad Levinson, David E. Perry.
Foreword.
Do you know why Jay Conrad Levinson and David Perry use the word guerrilla guerrilla in the t.i.tles of all their books and talks? The answer is that guerrillas pursue conventional goals in unconventional ways. Guerrillas, like the achievers who read in the t.i.tles of all their books and talks? The answer is that guerrillas pursue conventional goals in unconventional ways. Guerrillas, like the achievers who read SUCCESS SUCCESS magazine, have a better perspective on reality than their conventional opponents who tend to pursue their dreams by the book. magazine, have a better perspective on reality than their conventional opponents who tend to pursue their dreams by the book.
Never before have guerrillas had such a compet.i.tive advantage. In the job market, doing things ”by the book” is a fairly certain path to disaster and frustration-unless you operate according to the principles and insights in this this book. This book ushers you into the land of conventional goals attained, to reality as it is, rather than as it was. It guides you to a new world that remains unknown to other job hunters-a world in which guerrillas reign supreme. It has been said that in a dog-eat-dog economy, the Doberman is king. We're in that kind of economy right now-and the guerrilla is king. book. This book ushers you into the land of conventional goals attained, to reality as it is, rather than as it was. It guides you to a new world that remains unknown to other job hunters-a world in which guerrillas reign supreme. It has been said that in a dog-eat-dog economy, the Doberman is king. We're in that kind of economy right now-and the guerrilla is king.
It takes a lot to be a true guerrilla, and this book provides a lot to accomplish that goal. Wanting to be a guerrilla is part of the job, but the heavy lifting of becoming a guerrilla is in being a master of details. Where do you learn those details? The answer is in the pages ahead. It's not necessarily an easy answer, but it's a correct answer.
You absolutely must be aware of how the job market has changed dramatically just in the last decade. This is not your father's generation; it is yours. But it only belongs to you if you have the wisdom and awareness of the guerrilla. You'll gain those invaluable attributes if you soak up that wisdom and become aware of today's realities. This book was written both to help you open doors to jobs others dream about and to show you how to get one.
To many, getting the job of their dreams is close to impossible. But guerrillas are experts at learning the art of the impossible. Their knowledge of what is really happening in the job market transforms the impossible into the probable. Lightning has been captured in these pages. Minds will be changed. Lives will be changed. Light will illuminate the way.
Can all that really happen with just a book? It's a beginning. If you're not a guerrilla job hunter, we wish you success, but if you are a guerrilla job hunter, we predict predict success. success.
Are you ready to design your life on purpose and live the best years ever? Start right now!
To your SUCCESS,
[image]
DARREN HARDY.
Publisher SUCCESS Magazine Magazine
Acknowledgments.
Sage Schofield knows what she's done, Seth Pickett is our Official Man on the Streets, and Natalie Smith continues to lead by spirit.
Acknowledgments are also due to Steven, Mich.e.l.le, Heide, Elexa, Hayley, Zachary, Austin, Blake, Ava, Alyssa, Leighton, and John Thomas for being so darned cute.
And of course, my life and my search are more fruitful because of my new bride, Jeannie Levinson, and my constant daughter, Amy Levinson.
J. C. L.
I am truly grateful for the generous contributions made by friends and colleagues.
The recruiting industry, by its very nature, attracts mavericks, evangelists, and pioneers. It has been my good fortune to work alongside and share ideas with some of the finest in the business, including many who contributed to this book. My deep thanks go out to Lauryn Franzoni, Bill Humbert, Beth H. Kniss, Ross Macpherson, Shari Miller, Jim Moens, Dave Opton, Sally Poole, Paul Rector, Jill Tanenbaum, Deanna J. Williams, John Sumser, David Braun, Jason Alba, Peter Clayton, Jason Davis, Laura Dierker, Donato Diorio, Kevin Donlin, Allison Doyle, James Durbin, Stephen Forsyth, w.i.l.l.y Franzen, Glenn Gutmacher, Mark Haluska, Daniel Houle, Dave Howlett, Harry Joiner, Michael Kelemen, Cindy Kraft, Joseph Lanzon, Ross Macpherson, Patrick McConnell, Anita Martel, Matt Ma.s.sey, Dave Mendoza, Shari Miller, Joseph Nour, Steve Panyko, Allan Place, Darryl Praill, Jim Reil, Steven Rothberg, Dennis Smith, Gary Smith, Simon Stapleton, Jim Stroud, Penelope Trunk, Bill Vick, Kevin Watson, Tom Weishaar, and Allan Zander. You will benefit immensely from the insights of this powerhouse of professionals.