Part 22 (1/2)

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Notes

Introduction

1 Tim O'Reilly, ”Create More Value Than You Capture,” O'Reilly Media, Inc, slidesharenet/oreillylearning/create-more-value-than-you-capture-1597291 (accessed July 5, 2011)

Chapter 1 Eliminate Billable Hours

1 Clayton Christensen, ”Key Concepts,” claytonchristensencom/disruptive_innovationhtml (accessed July 5, 2011)

2 Rupal Parekh, ”Top New York Advertising Creatives Charge 750 per Hour,” AdAge, last ency-news/4a-s-top-york-advertising-creatives-charge-750-hour/139409/

3 StevensGouldPincus, ”PR Agency Industry 2009 Best Practices Benches/SGP_2009_Bench_Reportpdf (accessed July 5, 2011)

Chapter 2 Transfor Marketplace,” HubSpot, serviceshubspotcom/ (accessed July 5, 2011)

2 Mark Suster, ”What Should You Do With Your crappy Little Services Business?” TechCrunch, last modified April 24, 2011, techcrunchcom/2011/04/24/what-should-you-do-with-your-crappy-little-services-business/

3 Ah-Quality Sites in Search,” Google, last spotcoh-quality-sites-inhtorithle, last spotcooeshth-Quality Sites,” Google, last spotcoh-qualityhtencies Get 28 of Revenue froecoital/227164/

7 Shar VanBoskirk, ”Interactive Marketing Spend Will Near 77 Billion By 2016,” Forrester, last sforbescoal, ”The Dirty Little Secrets of Search,” New York Times, last modified February 12, 2011, nytimescom/2011/02/13/business/13searchhtml

9 Paul Roetzer, ”7 Key Elements of Great Business Content,” HubSpot, last /tabid/6307/bid/6120/7-Key-Elements-Of-Great-Business-Contentaspx

10 Paul Roetzer, ”Top PR Firms Fail to Make the Grade Online,” PR 20/20, last e/top-pr-firrade-online

11 ”The 1M/1M Deal Radar: crowdSPRING, Chicago, Illinois,” Deal Radar, last modified February 8, 2011, sra/

Chapter 3 Think Talent and Tea Co the Best People (New York: Penguin, 2005), 6

2 Daniel H Pink, Drive: The Surprising Truth About What Motivates Us (New York: Penguin, 2009)

3 Maureen Morrison, ”Left to Fend for Thee, last ecom/article/special-report-4as-conference/andrew-benett-offers-bleak-talent- the Professional Service Firm (New York: Si: How Leading Co the Best People (New York: Penguin, 2005)

Chapter 4 Build a Scalable Infrastructure

1 Brian Halligan, ”Transfor Services Industry,” HubSpot, last /bid/5618/Transforthorsson, ”The Growing Ie, last eco-impact-of-cloud-mobility-solutions/

Chapter 5 Devise an Inbound Marketing Gaine Rankings,” comScore, last modified June 10, 2011, comscorecom/Press_Events/Press_Releases/2011/6/cos

Chapter 6 Control the Sales Funnel

1 Steve W Martin, ”Seven Personality Traits of Top Salespeople,” Harvard Business Review, last /cs/2011/06/the_seven_personality_traits_oht: How to Beco What You Already Know About the Gaton, IN: AuthorHouse, 2005)

Chapter 7 Commit to Clients

1 Rachel Kaufman, ”GolinHarris 'Prevolves', Gets Rid of Account Executives,” MediaBistro, last olinharris-prevolves-gets-rid-of-account-executives_b7325