Part 21 (2/2)
Never Hesitate to Head in a Direction That Others See to take risks that established agencies cannot or will not While traditionalists try to fix theiryours
Failure builds character, teaches us hues us to continually test, revise, and iency leaders have to ency-centric pricing y, recruit and retain hybrid professionals, build scalable infrastructures, and transfor with soloists and specialists, have to put their fears aside and confront the challenges ahead They have to think and act more like start-ups They have to beco to deconstruct your brand and business model to re
Do not wait for desperate times to evolve
If you are not scared and unsure when creating content and pushi+ng new ideas, then it is probably not worth pursuing
Give people so they did not know they wanted, and take theo
It Is Purpose, Not Profit, Which Defines an Agency We are prograrowth rates, and measure our importance and value based on financial returns We compare ourselves to industry benchmarks, flaunt our client lists, and tout our awards, because they create the perception of success andwrong with having financial goals and achieving milestones, but these are siency exists solely toshort of your potential and cheating your employees of opportunities to realize theirs
In order to find happiness, wethat we truly believe in
True entrepreneurs will never be satisfied with riches alone They have to effect change, and they will risk everything to ency and its ee
To create an enduring brand, you need to assemble a team of talented and intrinsically motivated eanizations, and surround your agency with clients who value your professionals and services
Success requires persistence, perseverance, and an uncos There are no shortcuts and no guarantees
The truly transforencies, the ones that will thrive and lead in the new -services ecosyste The Marketing Agency Blueprint I wish you and your agency success Please visit us at MarketingAgency Insidercoency community, and help lead the industry transforencyInsidercoency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that are more efficient, influential, and profitable than traditional firms This book ritten as a practical and candid handbook to help agencies and consultants: 1 Build tech-savvy, hybrid firms
2 Generate more qualified leads
3 Win clients with value-based pricing
4 Secure -ter revenue streaement systems
7 Construct more effective account teareater results and value to clients
10 Increase client loyalty
However, the book is just the beginning We have launched a website and online acadeency ecosysteency news, infore: The Marketing Agency Insider blog serves up a inal and curated content, industry news, interviews, case studies, change-velocity assessments, and hts and ideas about topics you would like to see included in upcoency Acadened to accelerate industry transformation
The Acadeency Blueprint concepts and processes through live and on-deencyInsiderco events
Resources: Check out the resource center on MarketingAgency Insidercouides, how-to videos, software recoram opportunities, and relevant industry links The resource center is continually updated with the following audiences in encies
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