Part 11 (2/2)

5Prepopulate with content Set up a welcoroup to help new members understand what they have joined and how they can contribute In addition, add so questions and discussion topics into the forums to drive initial participation

Before actively proe those within your network to join and participate in these conversations This will guarantee that new users do not land on an inactive discussion

Content Marketing: Fresh, Relevant, and Linkworthy Content ency, while driving acquisition (leads) and retention (loyalty) It requires that you understand your audiences and continuously publish co, multimedia content

Ask yourself: Who are my buyer personas? What are their needs and pain points? What value canto the community? What problems can I solve? What can I publish that is relevant and linkworthy? Your core brandyou publish, so start by looking in the rated th of your brand, website, search ies Your success depends on the strength of your content teauide planning and production and keep the teaency blog regularly updated with quality, buyer-persona-driven content can be a 's success However, this can be challenging with busy schedules and client responsibilities

Having ers is one solution; however, this comes with a downside of watered-down responsibility With er can more easily become coularly writing and publishi+ng new posts

You can co editor Much like the editor of a traditional e of a blog's content It is his or her job to ensure that blog articles are posted on a regular basis, consistent with coht with regular contributions

Here are a few of the blog editor's most important responsibilities: Maintain the editorial calendar

Keep the tea

Ensure consistency of style, forreat business content requires a unique blend of capabilities Your team (whether internal or outsourced) ic, brand centric, buyer-persona focused, optiines, technically sound, creative, and results driven

When building your content y, it is important to knohat your prospects and clients want to achieve, and then generate content that e

Build confidence in their buying decisions

Achieve peace of ency

Increase efficiency and productivity

Differentiate their businesses

Drive growth

Understand how your audiences consume infor posts, e-mail newsletters, and video seeencies, but consider the potential of press releases, original reports, case studies, white papers, ebooks, content curation, webinars, strea video, photos, social-network status updates, and podcasts

Create quarterly editorial calendars that outline what content you plan to publish, including topics, authors, and deadlines Also, consider developing abstracts to ensure each content piece is on e, relevant to your buyer personas, and connected to business goals

Saative comments about your brand online

Audience/Buyer Persona Executives and brandbecause of the loss of brand control

Goal Education

Abstract This blog post will provide actionable tips for brand ative cos, social networks, or in response to cos

Public Relations: Relationshi+ps and Communications Relationshi+ps and co fostered through social networks, websites, self-published content-blogs, status updates, videos, case studies, ebooks-mobile apps, and the media (mainstream and social)

Public relations reaches and influences every audience that is relevant to your agency, and goes far beyond traditional media relations and publicity

Public relations is the final, and essential piece to a co your agency seeenerating i to your audiences, sharing your unique story, creating connections, gaining influence, and building loyalty in ful ways

Use your contentto propel PR efforts For exainal content to reporters and bloggers: Include content in personalized pitches to reporters and bloggers Use it as ht leadershi+p and experience in a particular subject

Sync your internal content editorial calendars with those of your target publications, many of which are published online Plan ahead and write a blog post, ebook, or other related content piece on an upco topic, and then use that inforuest articles and posts: Many publications and blogs welco your content for article sub can help expand its reach to new audiences outside of your existing network

Support speaking sube your speaking strategy and sub applications, use content to showcase your credibility and value

Create news: During ti or exciting going on, use content to create news Send surveys, take polls, or review analytics data and other valuable information to create self-published research reports, ebooks, or whitepapers

Budgets: Ti pays for production and participation, and gives underdogs and innovators the ability to grow faster and s, the co and building strategy is that much of the work can be done in-house or potentially bartered through agency partners Thus, the greatest investencies that understand inbound reatest ROI potential assess the co, website develop, and PR Then, determine time availability of internal resources to contribute to an inboundfees and subscription costs for inboundsoftware and tools, such as press-release wire services, CRM, e-, and then define realistic investency is able to coet factors when prioritizing activities and allocating resources: Strength of your current agency website and the need for design and opti copywriting and design of case studies, ebooks, blog posts, and white papers

Reliance on paid advertising for short-teret e of business lifecycle