Part 12 (1/2)

Inboundcompetency levels and tith of competition

Commitment to vision and innovation

Track Activities and Milestones Although inbound , traditional project-ement principles still apply However, software innovations and mobile applications have e to-do lists and track n tiies, personnel, and budgets, it is essential to have a solid project-hted in Chapter 4, we use 37Signals' Basecaeen activities and ti mobile phones

Measure and Evolve: Use analytics to Adapt Focus on ful metrics, ency to constantly adapt and evolve As a result, you will experience increased efficiency, iher levels of loyalty

Start with the basics to ensure you have access to the data that will drive your decision-ies: Install website analytics to enable real-tieviews, and keywords

Build unique landing pages that enable you to track views and conversion rates for content downloads, event registrations, contact requests, and other calls to action Adjust your caies based on conversion rates

Trackevents and milestones, and monitor how they correlate to spikes in website traffic, inbound links, leads, and sales

assign a team member to monitor website analytics and social-y encies?

I had my first conversation with Dan Tyre (dantyre) of HubSpot in Septean and Dharmesh Shah founded the upstart software coging, lead intelligence, website grades, inbound links, and content

I have to aduy who had spent his career focused on PR, strategy, branding, and communications However, despite my uncertainty, I saw a treency, and our industry

It took two ned on with HubSpot, plus another 10 an, Shah, Tyre, and Peter Caputa (pc4an our transforency

The Results We have worked with dozens of clients to build inbound ardless of the industry-financial, insurance, technology, retail, professional services, software, sports, consumer products, and real estate-we have seen consistent success for organizations coh we cannot share their analytics, I believe so strongly in the value of inbound encies, that I figured what better way to prove it than to share our own results

So, starting in April 2008, e fully activated inbound ency developrade (via WebsiteGradercorade of 98/100 means that, of the orithher than 98 percent of theorithm uses a proprietary blend of ine data, website structure, approximate traffic, and site performance

We have seen dramatic increases in website traffic, driven al, and social one fro has seen an increase in subscribers of one froes improved from less than 100 to rowth has consistently outpaced industry nor fro from our website, social networks, and referrals In short, inboundhave leveled the playing field Do not be afraid to co Listen to the markets, adapt to deo

Chapter Highlights

Inbound encies the power to differentiate by doing They are creating value, while de their businesses

We need e by practicing what they preach

An effective Inbound Marketing Gains, and goodwill

A hybrid agency is defined by the collective strength of its eency leader is to clearly establish the agency brand, and then give your team the freedo your y, be sure to think beyond prospects, and design a GamePlan to reach and influence all audiences relevant to your business

Differentiate your brand and build a powerful, lead-generating website

Agencies and professionals that focus on collaboration over coreater opportunities to thrive in the eeneration and loyalty building are the two prin, for both clients and agencies

Strategize and ns fueled by the four core inbound , socialto get found when audiences are searching for knowledge and services

Socialrelationshi+ps, and bringing value to the coency

Your core brandyou publish

The blog editor ensures that articles are posted on a regular basis, consistent with coht with regular contributions

When budgeting for an agency inbound reatest investment is often time, rather than money

Look beyond traditional wisdom and conventional solutions

Chapter 6

Control the Sales Funnel Everything is sales

Agency Sales System Essentials