Chapter 1540： Nothing to sell? (1/2)
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The energy that consumers burst out is really terrifying.
When other e-commerce platforms see this terrifying number, they can only hide their faces.
If this is just one of the outbreaks of one day, it is nothing.
However, the anniversary celebrations in the previous two months have told everyone that this is not an occasional outbreak, but a long-term outbreak.
This is the real horror.
This outbreak is inseparable from the support of international consumers.
You know, the products under the Star Group have always been at two prices.
Chinese version and international version.
The gap between the two can be as high as 6.5 times.
How much is it?
It mainly depends on the exchange rate between the Chinese currency and the U.S. dollar.
This event is aimed at global consumers. How can international consumers see such a preferential event?
Not to mention the 50% off the price of the Huaxia version, it is already so affordable that people can't wait to pack all the products home.
After the price of the international version is 50% off, the real discount amount is much higher than that of the Huaxia version.
Originally, the products under the Star Group are very popular internationally.
After discounts, it becomes even more popular.
According to the statistics of Star Group, more than 80% of the sales of 300 billion yuan per second are consumed by international consumers.
For them, this is simply not too affordable!
You can buy the goods you want to buy at a very affordable price, and you also have the chance to draw a lottery and get unlicensed goods.
It's very cost-effective no matter how you look at it.
The sequelae that broke out in an instant is that the products of the Star Group on the market are no longer available for sale except for special products.
No one expected this situation.
Some people speculate that this is due to a 50% discount event, so quota sales are required.
There are also speculations that this may be because the team of Star Group underestimated everyone's desire to buy, which caused the products on the shelves to be robbed in an instant.
Although this situation created a record of 300 billion sales in one minute, if it is not resolved in time, I am afraid that there will be many problems in the future.
There was a lot of discussion on the official forum of the Star Group.
”This activity has just begun, and the goods I want to buy are gone. What else is going on?”
”It is undeniable that the number of products under the Star Group is not very small, but it can't stand the number of consumers. Everyone buys in large packages.
This is not the reason for the goods being emptied.
Now that you have prepared an activity time that lasts for a month, it is impossible to play without support for an hour. ”
”Ask Star Group to put the goods on the shelves again, even if there are no goods temporarily, you can wait for a while.
Think of it as a pre-sale. ”
”Xingchen Group needs to expand its production capacity. This capacity is far from enough.”
”There was no limit to the number of the two previous activities. Why is there a limit to the number of events in the third most important stage?
Since this event is open, the supply of goods must be timely, or else don't open this event.
Isn't this a monk? ”
”It is understandable that the Star Group did not expect this to happen, but I still hope that the Star Group can continue to supply it. The things I put in the shopping cart have been in the shopping cart for a month and have not been bought yet.”
”Can I say you deserve it? The anniversary events have been held for two months, and you didn't buy any of them. It's too much.
But for your suggestion, I still express my strong support. ”
In addition to the products under the Star Group itself, Second World also has many high-quality products.
After there is no choice of Xingchen products, other shops in the Second World have been favored by many people.
During this period, the sales of many shops have been much higher than before.
Even compared to the last two months, it is a lot higher.
This is all due to the fact that Xingchen products are sold out.
In this respect, the merchants of those shops also thank Xingchen Group for giving them the opportunity to increase their sales.
The news that Xingchen products are out of stock is reported to the headquarters of Xingchen Group as soon as possible.
Zhao Qingsong hurriedly convened a senior management meeting.
In a short while, everyone has gathered in the big conference room.
After waiting for everyone, Zhao Qingsong went straight ahead and said: ”The third phase of the group's anniversary celebration officially began at 12 o'clock. With the joint efforts of everyone, we have achieved excellent results and opened a perfect ending for the third phase.
But under this perfect ending, we also exposed some of our problems.
In just one minute, the company's products were almost sold out.
In this respect, it seems to be a good thing.
But don’t forget, our event really lasts for a month.
The game has just started, and most of the products have been sold out. What do you think about the subsequent activities?
Let us discuss how we can ensure that consumers can buy the products they need to the greatest extent. ”
The voice fell, and there was silence around, no one wanted to be the first to speak, and it seemed that they didn't want to be the first bird.
Zhao Qingsong was expressionless, looking at everyone coldly.
The air in the conference room became dignified, and everyone felt breathless.
After a while, the person in charge of the anniversary celebrations said: ”Mr. Zhao, or else use the method that netizens said to pre-sell, sell first, then produce.”
Zhao Qingsong hasn't answered yet, and someone immediately jumped out and objected: ”This won't work. According to the current consumer situation, if the pre-sale is carried out, I am afraid that the list will have to be queued to next year.
Even if it's a bit tougher, it's not impossible to schedule it in the next year. ”
Someone put forward an opinion, and the big conference room was no longer lifeless, as if it had come alive.
”I think the pre-sale method is still good, but it needs to be restricted to a certain extent, otherwise, the list will have to be queued to next year.”
”Even if the list is scheduled to next year, or even the next year, there is no problem. The most important point is that if we do this, our profit will be very low. If the raw materials fluctuate slightly, a loss may be possible.”
At present, most of the products of Xingchen are discounted at 50%. If R&D costs are included, they are already selling at a loss.
Even if R&D costs are not included, there are only very meager profits.
Pre-sale means putting the production cycle to the back. It is important to know that the materials on the market are not static. If it rises slightly, the Xingchen Group will suffer.
After the words came out, everyone nodded and expressed their approval.