Chapter 183 (1/2)
”I hope all directors can carefully consider this matter. Although we can't see much profit in a short time, at least we can ensure the quality of products. Developing overseas market is not a short-term plan for several years, but a long-term war. This is what we understood when we discussed the overseas area.
Although my decision may not have any effect in recent years, when its reputation accumulates to a certain quality, the trend of our overseas expansion will be very stable and more long-term effective. Everyone knows what brand effect means, and what I am doing now is accumulating our overseas brand effect.
I don't want our clothes to be the kind of style that makes huge profits and sells fast and can only go in quantity. Since our brand is to be a high-end garment industry, we should take out some high-end clothes and have a certain attitude. As long as our products are good, they will be recognized by the market one day. This is my consideration. ”
When Gu Yizhen said these words, the directors had already started to turn over the materials he had prepared, which were all data about the budget and publicity of relevant quotations. From these data, it is really impossible to make too many profits in recent years. The profits of the branch company can only be equal to the total profits of the two projects of the head office every year. Such performance is not like the profits that a branch company should bring.
However, if we can really accumulate word-of-mouth and establish a good brand effect, we can't earn even publicity. Even if the branch company has not made any profit for several years, or even lost money, it is cost-effective. After all, expanding overseas regions is a long-term plan, and it should be slowly recognized by the overseas market. Of course, the future profitability will not be a problem.
Today, the directors not only appreciate Gu Yizhen's eloquence and wisdom, but also once again affirm his working ability. Being able to make such a long-term plan for one thing is what a leader should look like. In comparison, Gu Aojie is certainly considering the interests of the company. The way to deal with things should not be too conservative and short-sighted. He can only see the immediate interests.
Today, the directors once again compared the gap between them and lamented that the tiger father has no dog and son. Originally, because the chairman made the company a mess, they even began to be a little pessimistic and felt that Koo's group might slowly decline in the near future.
Although Gu Yizhen has made a lot of decisions in favor of the company since he came back as president, he can be said to be a little famous even in the mall. Half of those come from his own ability, and the other half is also everyone's praise for Guchi group. But when they saw that Gu Yizhen could plan with a long-term vision, the directors really felt that they saw hope again, and their worries were finally dispelled.
After carefully reading all the materials prepared by Gu Yizhen, the directors have been discussing in a low voice. Gu Yizhen is still turning over the materials inside. All these materials are the plans he made for the branch company at the beginning, but they are all put in the bookshelf because the project he is responsible for is no longer the branch company.
For the sake of the board of directors, I turned them all out last night and made a new integration. I'll show them to the directors today. He is still used to doing things. He should be prepared. There is always nothing wrong with more preparation.
When Gu Aojie saw that he took out the prepared materials, he also knew that he was bad at chess, and he should make some preparations. Although I didn't make full preparations, the truth is there. Anyway, the company should be based on profit. These directors are all old people who have worked in the company for a lifetime. The most basic reason should be to understand it. Do you need to say more?
He is very confident. No matter how much material ah Zhen has prepared, he can't beat the truth of reality. After consideration, these directors still feel that it is the most correct thing to do. As a leader, what should be considered most is the collective interests. If the most basic interests can not be maintained, the whole group will have no meaning.
The directors discussed for a long time before a seemingly oldest old man spoke.
”The chairman is right. In any case, we should consider the problem based on the interests of the whole group, so he is right to think for the interests of the whole group.
But just now we have seen the information made by the president, and we have discussed all the relevant data. We all know that the most important thing in doing business is to establish a business image. If we can accumulate a very good reputation, we can't get money for anything.
Moreover, since we started gooseberry company, we have been doing business with the purpose of garment quality. It is precisely because we have always adhered to this purpose and have never relaxed, so we finally developed into the current gooseberry group step by step. Therefore, we feel that quality and quantity are more important. We decided to take the opinion of the president and continue to cooperate with Shaw If we can gain a good image in the overseas market, let alone make less money, even if we lose money for a few years, it will be cost-effective in the end. ”