Chapter ４４３ (2/2)

”What's the matter, brother?”

”When you are the director of a winery, as your brother's iron friend, you can't get an internal price from you? People can go through the back door in Maotai. Now I don't believe it when I say it. Besides, I can't say it. How humiliating do you think it is? My brother runs a winery. I can't get high price wine from the agent? ”

”Ha ha, brother, you really misunderstood me. You think I don't want to sell you a favor? My output is transparent, and I can't leak a bottle. Because I signed a strict contract with the agent. Therefore, every bottle of wine has to pass through the agent. If you don't believe me, you can ask. Who else have I given this wine to? I can tell you this. I take a bottle from the agent's hand. People are embarrassed to sell me at a high price, but it means that people will make less than 1000 yuan for each bottle. How can I be happy about such a thing? However, I will have a new variety after a while, and I will find a way to solve this situation at that time. ”

”Brother, you have to hurry up. At least you have to give us some concessions, or you can't say it.”

”Don't worry, it's brewing.”

In fact, during this period of time, Wang Baolai has been studying how to make a low-grade rice wine to go on the market, with the price of 388 yuan per bottle. Moreover, this variety decided not to sign any agreement with the agent, which enriched the product line and reserved the sales space for the company.

After hearing the news that a new variety of Wang's rice wine was coming out, Zhang Haiyang was the first one to come. In his view, Wang Baolai's so-called new varieties will definitely conflict with the original varieties in sales, which will greatly affect the sales of the original brand.

”You're not authentic, are you? Mingming has signed a sales agreement with us, but now you have come up with such a new product. Isn't it obvious that you are competing with us for the market? How can we achieve the original sales volume? ” Zhang Haiyang is unambiguous in the face of interests.

But Wang Baolai is not impatient, patiently do his work: ”brother Zhang, you worry too much, this new product is for low-end customers, it will not affect your sales at all. Not only will not, but will expand your sales space, do not believe you can try, there will be more low consumer groups will be attracted. You'll only make more money then. ”

”Brother, who doesn't understand this? It seems to be the so-called low alcohol rice wine, but they can achieve the effect of the old brand only by increasing the consumption. That's the same as you take apart the original bottle of rice wine and sell it, isn't it? ” Zhang Haiyang doesn't believe Wang Baolai's words. He just wanted to protect his original interests.

”Brother Zhang, do you think I'm stupid? Will I let the original consumers of high-end products give up the old brand and like the new product? ”

”Why not? As long as the price is low, it's a natural thing. ” Zhang Haiyang firmly believes in his own judgment.

”Let me tell you this now. Is Maotai divided into many varieties? Which brand do people pursue? Are most of the high-end customers still like the 53 degree flying Apsaras? You can rest assured that if I reduce the degree and price of rice wine, it will naturally reduce its taste and efficacy, but this needs to be understood by consumers themselves. Therefore, the original customers, after trying a new brand, will naturally look back to the original brand. They will feel that consuming this low-grade brand will reduce their identity. People have vanity, just like smoking. How much do you smoke for the same brand? I'll give you a cheap one for nothing. Do you smoke or not? ”

Wang Baolai's words made Zhang Haiyang no longer insist.

”You must be such an effect?”

”The reason why I add new varieties is just to enrich the product line, so that consumers at different levels can join the consumption army of Wangjia rice wine and earn more money is the way to make money. Let me tell you this: if every one of the 1.3 billion people in China makes me a dollar a month, how much is that? ”