Chapter 155 - Three Keywords of Mobile Card Games (1/2)

Translator: Exodus Tales  Editor: Exodus Tales

There were many types of reactions coming from the attendees, confusion, deep thought, some didn’t understand, some were surprised.

Qiu Bin said, “Don’t worry, you guys can ask questions at any time.”

Someone raised their hand, “Why would you say that cardgames should framentise player time? The first day of gameplay in I Am MT is incredibly long.”

Qiu Bin nodded, “That’s true, but it’s only for the first few days. The first couple days is to get the players into a habit of playing the game to ensure that the players understand the value of the cards.

“But their playtime should be shortened after a week because of how monotonous the gameplay is. If the players spend too much time in game they would easily feel bored, shortening the lifespan of the game.”

The person asking the question seemed to understand and was nodding.

Qiu Bin smiled and said, “The second keyword is to reduce cost. Many might think why not spend the money if you have it? It’s not that you shouldn’t spend money, but to push updates frequently.

“That are constant changes within card games. If you took three months to finish a game you might still be relevant to the trend when it’s released, but any longer and your game might be outdated.

“Was I Am MT a high quality game? No, but it doesn’t affect how profitable it was. While ensuring the game’s basic qualities, reduce cost whenever possible and update as frequently as possible. Bend but don’t break.

“The third point is a big IP. This one is fairly simple. IP directly decides the value of the cards. So I’m urging you guys to buy a good IP the first moment you set eyes on it. It doesn’t matter if it was expensive as the current market allows instant return given a good IP. There is no way to make a loss.”

Qiu Bin kept presenting, keeping nothing to himself, sharing all his experiences with developing and operating Demon Slayers.

The designers who attended gave it all their attention, there were questions here and there and Qiu Bin answered them as well as he could.

The core gameplay of a first generation game like I Am MT was fairly simple. Even if it wasn’t understood in the first place, after copying the game and operating it for a while, the designer would naturally come to an understanding.

Demon Slayers had the help of Emperor Dynasty Gaming Platform and a huge player base with large amounts of analytics. Qiu Bin spent a lot of time investigating so it wasn’t surprising that he reached a conclusion before the other videogame designers.

The presentation lasted for over an hour with some more questions and answers at the end.

In the end, one of the designers said, “Thanks for your presentation, I’ve learnt a lot. My question is: From the looks of the market, mobile card games are at a turning point, what do you think about this?”

Qiu Bin nodded, “Thanks, that’s a good question, you have a good grasp on the market.

“It’s true that the mobile card game market is at a turning point, or rather an adjustment point. The players have played games like I Am MT for a whole year now, and some of them are getting tired of it. We’ll need to make some innovations to keep these players.

“Many are guessing if there would be a massive change in card games? I can confidently say that there isn’t. Even if there is, it would be a way of presenting it.

“Why would I say that? Think back to the three points I mentioned. Fragmentation, low cost, big IP. It will never deviate from this. I don’t think there will be any videogame designers who dare make any changes to these three points as it’s the reason that makes it so profitable.

“As long as these three points remain, the palystyle as we know is here to stay. Naturally this means that there won’t be a huge change in the scene of mobile card games.”

There was a follow up question, “Is there really nobody who would dare make changes to these three points?”

“Absolutely not,” said Qiu Bin, but added a few moments later, “Oh, other than Chen Mo.”