Chapter 127 (2/2)

In fact, Panasonic didn't want to make much money on the Walkman this time. Its purpose is to suppress the heiyun household appliance department. Panasonic Yukiko wants to strangle this young enterprise that can threaten RB enterprise and Panasonic company in the cradle in the future.

We know that heiyun is expanding its plant in Xiangjiang. If there is no capacity filling, the loss will be very serious. Game profits alone can not support such a large project. Without production, those factories are at most a decoration. In this way, the whole production and manufacturing department of black cloud will have problems, and then intercept all the expansion roads of black cloud. Let black cloud return to the state that it can only develop and produce game arcades.

Panasonic's plan can be said to be very vicious and particularly aggressive. If baozixuan does not vigorously develop Gameboy and notebook computers, Panasonic's plan may succeed.

Panasonic's overall plan is not to let heiyun go bankrupt, which is very unrealistic. Just let the black cloud group lose the ability to enter the field of household appliances, and let the black cloud factory have no products to produce.

Fortunately, recently, heiyun group has developed two excellent products, especially the Gameboy handheld game console, which will certainly sell well. Otherwise, baozixuan can only watch the huge factory in Xiangjiang and cry.

However, it has little impact on black cloud, but it has a great impact on Sony, which has always regarded music products as the first in the world. If you follow Panasonic's price reduction, you will reduce your brand positioning. If you don't reduce the price, you can think of the sales volume of Walkman with your toes.

Sony's new product launch was the last in the afternoon. At this time, several Sony giants held an emergency meeting in the exhibition negotiation room.

Akio Morida said: ”Panasonic has broken the business rules and started dumping walkman. It was originally aimed at black cloud. Unexpectedly, black cloud developed such an excellent new product this time, so the Walkman's internal status for black cloud will certainly decline. No matter what we do, we can easily resolve Panasonic's moves, but it's very passive for us. Now we must first find a solution, not hold the market department accountable. ”

After knowing the price of Panasonic Walkman, Sony's marketing department formulated a price and expected sales of Sony Walkman. Sony's production capacity has been leaning towards the Walkman recently.

Just now, Akio Morita heard that some executives wanted to take advantage of the problem to deal with the market department. When did they fight with each other. In fact, this is normal in large enterprises. There are contradictions between factions, but now is the time to solve Sony's dilemma, not to suppress different factions.

He can only point so far. Many executives represent different directors; Sometimes Akio Morita has to compromise.

Akio Morita knows it's no use relying on these people. He still has to make the final decision by himself. If something goes wrong, we have to bear it ourselves, and the discussion can not produce a result.

After understanding, he said, ”since you don't have any good ideas, do as I say. Yokoyama Jun, you will make a new product recommendation statement on behalf of the company later. This time, our five walkmans. The highest price remains unchanged at $199. Black cloud group limited edition, but buy 3999 U.S. dollars a unit, proving that low prices have never been the first choice for high-end customers. ”

”As for the remaining models, they are only $1 more expensive than Panasonic according to the original proportion, that is, $89, $99, $109 and $119.”

Toshio Yokoyama, manager of Sony's R & D department, returned: ”OK, Mr. President, but many of our commercials will be postponed.”

Akio Morida: ”it's all right. Now contact the advertising shooting team to re dub and edit. No company in the world can match Sony. ”

Akio Morita is indeed an enterprise leader who responds very quickly. Otherwise, he would really benefit from Panasonic. However, for Panasonic's disregard of business rules to suppress its opponents and make Sony also passive, Akio Morita wants to find an opportunity to give Panasonic the same.