Chapter 127 (1/2)
Matsushita Yukiko left with a word, but when baozixuan heard that Matsushita's representative announced the price of the Walkman, he understood what Matsushita Yukiko meant.
In order to seize the Walkman market this time, Panasonic has launched a total of four walkmans. Both the sense of design, fashion and functionality are very good. The most important thing is that the price is very close to the people. The market price is set at $88, $98, $108 and $118.
Even the most expensive model is $31 cheaper than the black cloud Walkman, and Panasonic is also a famous brand. Baozixuan knew that the era of huge profits for the walkman was about to pass. Panasonic suddenly pulled the price so low, so Sony must take the move, and Philips will certainly follow.
If the Walkman prices of these three companies are very cheap, then the black cloud Walkman will not be able to buy at a high price. Panasonic fortunately helped the old boy. He was too cruel this time. He knew that the profits of the Walkman accounted for a large proportion of the revenue of heiyun group. If he failed to sell the black cloud Walkman this time, it would be equivalent to breaking the arm of heiyun.
The Walkman is a dispensable product in Panasonic. It is just an ordinary product exchanged with outdated patents. In order to prevent heiyun from making this money, Panasonic can be said to kill the enemy 1000 and lose 1200.
However, as a wealthy Panasonic, it is a very cost-effective thing to effectively control the development of black cloud. It's completely correct in strategy, but the reason why Matsushita Yukiko left was that he could have dealt with the black cloud in a hurry. I didn't expect that junhei Yokai, a traitor, developed such an excellent game console for heiyun. Looking at this situation, the sales volume will not be small, and now only heiyun is producing this small game console on the market. It will be an exclusive business for a long time in the future. Panasonic's plan had failed from the beginning.
Not far from baozixuan, Akio Morita is depressed. Seeing black cloud, he can boost production capacity with a game console. Panasonic still sets the price of Walkman so cheap, which is a disgrace to RB enterprises.
Black cloud Walkman is still in short supply in the market. You set this price. Didn't you tell consumers that the quality of Rb enterprise can't compare with that of Xiangjiang enterprise!
This is smashing the brands of all RB enterprises. What exactly does Matsushita Yukiko, an old fox, want to do? A smart man like him shouldn't make such a mistake! The more Akio Morita thought about it, the more he couldn't figure it out.
However, Panasonic's cheap Walkman will have an impact on Sony. This time Sony has launched five walkmans. It is divided into five price levels, and the maximum price is $199 a set.
In Morita's opinion, Sony is the most attractive brand in music in this era. With Sony Music, it is worth customers to spend $50 more to buy. But now that Panasonic sets the price so cheap, what about Sony's publicity? After all, all advertisements have been shot.
Panasonic's price reduction is secret, and only a few executives know it internally. And advertising is also secretly shot, so they also organized a fake photography team to confuse their opponents. Originally intended to mislead the black cloud home appliance department, but now it seems that the black cloud home appliance department has no impact. The whole group now has a new product that can change the situation.
Originally, heiyun group could not find any information in Rb, but with the installation of small CNC machine tools in Rb major enterprises. Many black cloud engineers also came to RB. As Panasonic, which buys more machine tools, the number of black cloud engineers is more than 20.
Panasonic thought that black cloud engineers could pass on the fake price of the Walkman to the headquarters, so Panasonic's sudden announcement of the real price would surprise black cloud, and it was very difficult to adjust.
The black cloud engineer did pass the price to baozixuan, but in his opinion, it's OK to produce two cheaper Walkman models. The black cloud Walkman style is definitely a classic among the classics. Moreover, the focus of this publicity is not the Walkman, so I didn't pay attention to it.
As a sworn enemy, Sony is very concerned about Panasonic's every move. After seeing that Panasonic's price is almost the same as its own price. Akio Morida did not take it to heart. He believed that the two enterprises were similar in terms of brand and the price was acceptable. Moreover, Sony is stronger than Panasonic in music, and it is acceptable to have a higher price than Panasonic.
I didn't expect Panasonic to play such a hand directly at the critical moment. If it is publicized and listed as planned, Sony Walkman, which is twice as expensive as Panasonic, can still be bought.