Chapter 1709 (2/2)
They label their bones as high-tech talents, so no matter what they do, they like to approach the concept of high-tech, so they have nothing to do with high-tech, and no one is bothered to do it or disdained to do it.
Once Internet people go to traditional industries, there is no doubt that they will transplant the concept of high and new technology into traditional industries. They must want to subvert traditional industries. If they only do traditional industries in traditional ways, they will not be interested.
It's like why Elon Musk is a Tesla, not a Ford or GM brand.
What Elon Musk wants is not to enter the traditional automobile industry, but to subvert the traditional automobile industry, so he invested in Tesla, a new energy automobile industry.
For a man like Elon Musk, if he was asked to build a traditional car brand, he would feel that it was all a slap in the face.
Even in the aerospace industry, this guy has to integrate new concepts.
Therefore, Elon Musk can't imagine why Li Mu wants to make such a big effort to build traditional cars and buy three traditional car brands at one go.
Moreover, he is not optimistic about the traditional automobile manufacturing industry in the future. At this stage, there are many old car companies that can not survive, and the new car brands are unheard of.
So Elon Musk advised Li, ”Mr. Li, I have contacted some professionals on Wall Street. They told me that the automobile manufacturing industry is not very good in the next few years. On the one hand, the global economic situation is not optimistic. On the other hand, the profit margin of traditional automobile enterprises will gradually decline.”
As he said, he added: ”General Motors Group and Ford Motor Group are the two largest groups in the U.S. automobile manufacturing industry, but the annual financial statements of the two groups show that both enterprises are close to the loss line. Fiat lost more than one billion dollars last year. Now the main profits of the traditional automobile industry have been taken away by several automobile enterprises in Japan and Germany His brand is basically uncompetitive in front of them. ”
Li Mu hum, said: ”in terms of profit, Toyota should do the best?”
”That's right.” ”The Japanese are more budget conscious and do a good job in cost control. What's more, they have strong product competitiveness. In the North American market, Japanese cars account for the largest proportion of ordinary household cars,” Elon Musk said
Speaking of this, Elon Musk said: ”if you remember correctly, Toyota's profit in 2003 should be around 10 billion dollars.”
Li Mu asked him, ”who do you think is Toyota's biggest competitor?”
Elon Musk thought about it and said, ”I don't think Toyota has any rivals.”
Li Mu asked, ”why do you say that?”
”I have studied the general situation of global automobile enterprises since I was preparing for Tesla. In my opinion, Toyota is the one with the strongest foundation. Its product line is really too wide, covering all passenger models basically, and each type has a very competitive product, such as household car, luxury car, SUV, pickup and MPV. You can They have at least one best-selling model of any car they think of, and their Prius is a landmark product, very powerful, strictly speaking, Volkswagen is not his competitor. ”
Li Mu said with a smile, ”I think the biggest rival of Toyota in the future may be Muye automobile group.”
Mr. Li, it's really not easy for the automobile industry to overtake. Even Tesla, a new concept of new energy vehicles, can only be said to overturn the traditional industry in concept, but it's far from being able to do in industry
Li Mu said with a smile: ”in my opinion, the automobile industry is to make a single product burst, one burst can make a small car brand; two bursts can make a medium-sized car brand; if three bursts can make a large car brand, if five bursts can be made, it can become a first-class enterprise brand. In the future, as long as we can constantly create It's not a dream to catch up with Toyota. ”
Toyota does have a lot of popular models, including corolla, Camry and RAV4, which are among the top 10 models that can be sold in the world. In addition, Toyota also has hanlanda, Prado, Lu Xun, crown, ELFA and Lexus. Most of these models are sold at higher prices all the year round in China, especially ELFA. Call the dealers and ask if they can increase the price by 300000 yuan When collecting the car, the dealer will tell you that I'm sorry, it's not that big a deal.
Li Mu has been leading the world in automobile aesthetics for more than ten years. He has the advantage of cutting off the whole scene in terms of the appearance and interior decoration of the car. With this, he can cut off many popular models.
Is Xiong Benxiong a blockbuster? And now? It's Li Mu's.
Why can't I cut the beard for the future popular models like corolla, Camry, RAV4, Honda CRV, Volkswagen Golf and so on?