Chapter 1710 (1/2)

A car brand, or a popular model, depends not only on technology, but also on appearance, interior decoration, publicity and after-sales service.

If we really want to calculate the percentage of these five factors, Li Mu thinks that technology can account for 30% at most and appearance and modeling can account for at least 4-50%. Especially for female users, appearance and interior decoration can account for a higher proportion.

In fact, the technology of the first-line car companies is not bad on the whole. If the power of BMW's high-power 2.0T engine is 250 HP under normal circumstances, the power of Mercedes Benz, Audi, Toyota, Ford and even Cadillac's 2.0T high-power engine must be able to hold Baoma by ± 10.

As for the sense of control and comfort, different people have different opinions. Only the appearance and interior decoration are the most intuitive.

Land Rover evoque's compact body and narrow space, when it was first launched, increased its price by more than 200000 yuan in China. Why? It's mainly because it's good-looking. In that era, the shape of Aurora was the existence of seconds.

But why did the aurora cool again in the next few years? So that more than 200000 people can drive home? The main reason is actually the aesthetic fatigue. The appearance and interior of the model have not changed for several years. At last, it has disappeared.

All the models have to be replaced, but not every time, even Toyota has no such ability.

There are many models with good sales volume, which are lonely due to the failure of replacement. Aurora is a typical model.

Like the range rover, it's basically unchanged for thousands of years, but it's not as strong as the range rover, so it's naturally getting worse.

In addition to Aurora, there is a typical Korean Hyundai SUV named ix35.

This car was also the best-selling model in those days, because it used a lot of three-dimensional lines in the design, which at first appeared to be very frightening.

For at least three years, the monthly sales volume of ix35 in China was more than 10000 units. However, due to the failure of replacement and the gradual lack of cost performance, this car was once extremely depressed.

So, consumers are all visual animals. If the performance, appearance and price of a car are all very balanced, the effect of appearance is not very obvious. But if the appearance of a car is very poor, or the appearance is very good, the gap will immediately open.

At that time, Mercedes Benz also had a long period of depression in China. Later, it was relying on a new set of appearance and interior design style that it was forced back to China.

Mercedes Benz has not really risen in China since 2000. It was not until 2014-2015 that they ushered in a real turning point.

The new S-class sedan, E-class sedan and C-class sedan have been launched successively. The latest designs have been adopted for all three different grades of car series. Moreover, Mercedes Benz has integrated the design language used in S-class into E-class and C-class for the first time, known as ”family design”.

Therefore, Mercedes Benz C and e became the most beautiful and luxurious models with 300000 price, 500000 price. The sales volume went up all the way, and a beautiful turnaround was fought.

Mercedes Benz's new e atmosphere lamp is jokingly called disco nightclub style, but there are still countless consumers paying for it. It can sell nearly 20000 cars a month, more than the A6L and BMW 5 series combined. Why? Isn't it just beautiful?

Later, Mercedes Benz tasted the sweetness and applied the same design language to GLK's new model GLC, which also sold well.

Therefore, Mercedes Benz has become the king of interior decoration, and its sales volume is increasing.

So, has Mercedes Benz improved its technology since 2015?

No.

The main reason why we can sell them all the way is that they are good-looking.

The appearance is good-looking, and the interior decoration is also good-looking. For consumers, as long as it looks good to a certain extent, what's the cost performance ratio, zero to zero ratio, failure ratio, road noise, tire noise, wind noise, abnormal noise and even service attitude can be forgotten.

After all, isn't it the same to find someone?

If the other side looks average, no matter men and women will choose each other's education background, character, character, family background or even dowry, dowry, whether to buy a house or not, and write whose name.

If the other side looks good enough to explode, those other factors will be left behind. Even if the other side has nothing but good looks, there are still a large number of four pursuers.

A good-looking star can earn several hundred million yuan a year by digging up a picture;

a bad-looking star may not earn much money by working hard for a year;