Chapter 1692 (2/2)
With the continuous influx of American tourists into China, a large number of authentic English travel notes have emerged on twitter.
Many overseas users have uploaded their photos when they are traveling in China. At the same time, in the text content, they are also full of praise for China.
Among them, there is a picture of the Great Wall, which has received more than 100000 times of forwarding and praise on twitter.
A considerable part of these travel notes are ”original” contents inspired by Li Mu.
After such content is processed, he instructs the microblog twitter team to tilt various algorithms of these tweets, so that it can be seen by more European and American people, so as to subtly influence these people's impression of China and enhance their interest in traveling to China.
In addition, Li Mu also made some true and false travel stories.
Some of them are to highlight Chinese cuisine, imitate the tone of an American, and praise Chinese cuisine, even reluctant to part with it;
some of them are to highlight the friendship of Chinese people, forge an American identity, say that they accidentally lost their wallet, enthusiastic Chinese restaurant owners invited them to have a meal, and helped them to call the police and finally find their wallet.
In order to highlight the history and heritage, and to exclaim and praise the places of interest in China from the perspective of foreigners, any Japanese Tianshou Pavilion can become a scenic spot admired by countless people. If you look for any ancient palace building in China, you can throw these Tianshou pavilions to the fire star. Why the latter is not famous for the former, because the propaganda package is not available Bit.
Li Mu even asked people to make up a series of Chinese love stories, such as how they met their partner in Yanjing, how they met their loved ones in Shanghai, how they proposed to their loved ones by the Huangpu River
The purpose of hyping these topics is to increase the exposure of Chinese tourism in front of western people.
For this reason, he also asked Fang Xudong to modify the background data parameters to apply some water to all relevant data.
For Li Mu, an Internet born man, he knows that there is no Internet company that does not report data falsely in the world. Even if some companies do not report data falsely at this stage, he must have done similar things when he was growing up.
For example, the live platform deliberately doubles the number of people watching the live broadcast. For each additional person watching online, the external data shows that 17 people, or 129 people, have been added. The reason for this is to forge a sense of high popularity.
As for why to choose this kind of data with zero and integer, the main purpose is to make the user invisible.
Take 17 as an example. The platform designs a simple logic to show that the number of clicks is equal to the actual number of clicks multiplied by 17, so that most users can't see the problem.
For example, this post has been viewed 258 times in fact, but because of the coefficient of multiplying by 17, the displayed result is 4386 times;
in Li Mu's experience, doubling by only two times is a conscience platform, and some platform data is even multiplied by three times, such as 129 just mentioned, the same post has been viewed 258 times in fact, but the displayed result is The number of views is 33282.
It's hard for users to see fraud in this case. After all, the data is zero to zero and growing.
What's more, because the design multiple has zero and integer, users can't see how abnormal the data changes. For example, because of one click, the original data has changed from 33282 to 33411, followed by another person, the data has changed to 33540.
Who can see at a glance what is the inevitable connection between 33282, 33411 and 33540? They look as if they are, or even more, real.
There are also those stupid platforms that don't slip away. If you write down the display data directly, it is equal to the real data multiplied by three. Careful users will find that no matter how the data changes, it will always be a multiple of three.
What's more silly is to multiply it by 10. Careful users will find that the number of digits is always 0
The platform makes use of such fake means to create a very popular fake image with a large number of users for its own platform.
But this kind of thing also has the time to play, for example, some live platforms have appeared such jokes, and at the same time, hundreds of millions of users are watching the live broadcast of a certain anchor, almost all of which are packaged on the data.Users do not know the real situation, after seeing the published data, it is easy to be biased by the writers behind the scenes.
Now, on twitter, all the positive content about Chinese tourism also has a certain degree of data fraud.
Li Mu uses this method to enhance Western users' recognition of these contents.
But Li Mu is more cautious. He designs a set of circular logic on the coefficient of data fraud.
For example, for the number of likes, every time one actual data is added, the display data will be randomly selected from 8 numbers in 1-10.
It may be 1, 3, 8 or 10, but the probability of adding 1 is the lowest, and the higher probability is between 3 and 8. In this way, users will never easily feel the law of data growth.