Chapter 1693 (1/2)
As Twitter is already a world-class platform, all the real and fake marketing arranged by Li Mu are aimed at global users.
It's not easy to put tourism soft and wide in the world. It's even harder to become a global tourism country.
All that can be done is some old-fashioned capitalist countries, such as the United States, Britain, France and Japan.
When it comes to the United States, we know the statue of liberty, Hollywood, Yellowstone National Park, New York, San Francisco, Los Angeles, and Yarra. This is the result of years of global cultural output from the United States.
Britain, as the ever declining Empire, has had cultural output for more than a hundred years. Only the nominal Shu Kingdom, once colonized Local people have a great sense of belonging to Britain. For example, Indians like to go to the United States when they have no money, and they like to go to Britain when they have money.
Gallic rooster in France was once well-known in the world. In addition to the capital of romance and the support of various luxury brands in recent years, the Paris tower, triumphal arch and Notre Dame are known by people all over the world.
The reason why Japan has a high popularity in the global tourism market is mostly attributed to the Meiji Restoration. In the 19th century, Asia's overall development lagged behind the west by a large margin. Only Japan gambled in the right direction, resolutely reformed and completely westernized at that time, and then Japan was the largest Asian in the eyes of the West in a century long history.
And Japan is clamoring to leave Asia and enter Europe day by day, striving to be the bridgehead of western capitalism in Asia, so it is more recognized by the western world, so that for a long time, the culture most recognized by the westerners is not the ancient Chinese culture, but the Japanese culture of Chinese civilization in the courtyard.
So Japan's tourism market is also global.
At present, in addition to these four old imperialists, Li Mu really can't think of anyone else who can achieve global launch.
Although many countries in Southeast Asia can also attract many non Asian tourists, on the whole, the tourism market in Southeast Asia is still slightly low-end, so it can not be called a global tourism country, which has a lot to do with the poor economic development of Southeast Asian countries.
There is only Singapore as a developed country in Southeast Asia, but its land area is not as large as that of Yanjing. It is not enough for such a small country to become a global tourism country.
Dubai in the last life is a wonderful work. Instead of following the traditional propaganda route of the old powerful country, this country chose a ”local tyrant” label to go black. As a result, it is soft all over the world. Everyone thinks that this country seems to have money, which is unimaginable. So all of a sudden, it is full of various yearnings.
In fact, if you think about it carefully, why did the domestic media, self-Media, and various information platform software launch Dubai news like crazy in a certain period of time? For example, how handsome the prince of Dubai is, and the police cars in Dubai are all Ferraris. That's because Dubai belittles good cars, and the police can't catch up with each other without Ferrari, etc.
Another example is to publicize ”Dubai chief series stories”. For example, a Dubai chief talked with others very opportunely today, saw that his car was too poor, and asked his subordinates to give him a luxury car the next day. Tomorrow, the chief saw a Chinese girl in the luxury store, looking at the luxury bags he could not afford, and was eager. The chief waved his hand and said: ”come to my sister, I will give you ten Enough? ”
Why does such a story of brain damage appear repeatedly on social networks in China, even on various hot searches, lists and recommendations? You know, those social networks are the ones that fall into the eyes of money. If they don't give money, they send a self portrait and wish to put the logo of ordinary goods except luxury goods on the mosaic. How can they spare no time to spontaneously promote Dubai?
Isn't there someone behind it who's throwing money at something like this?
Li Mu remembers watching a domestic TV play in which all the cars showing the logo are Audi. The first generation of the rich drives Audi, the second generation of the rich drives Audi, the second generation of the white-collar drives Audi, and the key is to drive Audi as well. Compared with the phenomenon of the whole network boasting about Dubai, isn't it better to do the same?
Li Mu has always felt that 90% of the so-called anecdotes about local tyrants in Dubai were fired by Dubai itself. After a few years of speculation, people all over the world began to travel to Dubai, which is the way for Dubai to succeed in tourism.
What Li Mu wants to take is the route of Dubai, but Dubai is constantly packaging its image of ”local tyrant”. What Li Mu wants to package in the global tourism market in the first stage is the selling point of ”super cost-effective Internet travel”.
Li Mu is very clear in his mind that nothing can be a fat man at a stuttering. Although he wants to publicize the magnificent scenery, long history and long-standing culture of China, this kind of thing needs a long process. Like Japan, it has spent at least one or two hundred years to manage these things.
Therefore, Dubai's route is the most realistic, first choose a label to fight to death.
At this stage, although the global Internet industry has an Internet travel platform and a special tourism resource sales platform, no one like Li Mu has engaged in online customized tourism.
It's like the car market is all about selling cars offline, or selling cars online, or picking up cars in offline stores. But Tesla took the lead in abandoning offline stores and directly put the sales on the line, delivering cars to the door, which immediately subverted the whole industry's play.Of course, at that time, Elon Musk was very noisy. He didn't have much capital in his hands. He didn't want much money. He couldn't build a car. He just shouted.