Chapter 1410 (1/2)
About IPO, Li Mu has his own rhythm.
At this stage, the number of users, product influence, and revenue capacity of the whole Makino technology are growing steadily. No matter how the company evaluates it, it has nothing to do with the lack of money. At this stage, it does not need a lot of capital to support Makino technology's full rush in the market. In other words, in the industry that Makino technology is involved in, the whole world Within the scope, there is no opponent who can really play.
The so-called real ability to fight is not to command a small army to fight two guerrilla wars at random, but the two sides are really on the same horizontal line, each way of large army platoon, and then fight a big battle of life and death, or the winner is king.
Therefore, Li Mu should push back the pace of IPO, at least until yytunes takes all non Apple users out of iTunes, mango me replaces iPod in an all-round way, intercepts Apple's cash flow, and then makes their whole company fall into the mire of loss and loss.
If the iPod fails, if iTunes sinks into the sea, all Apple's product lines will be in a state of anaemia. No matter how much potential their products have in the future, they must die if they can't survive in the present.
In fact, when Apple went online in yytunes and was highly praised by users, it immediately felt a direct threat from Makino technology.
First of all, the stock price is affected. In the last two trading days of this week, Apple's share price dropped from $8.68 to $7.36, and the decline in the two trading days reached 15%. This is a great blow to apple, as well as the capital and shareholders behind apple.
The valuation of $7.36 is close to Apple's share price one month ago. In recent months, Apple's share price has increased significantly, from $7.3 to $8.68, or 20%, because of the favorable business growth of iTunes Store. However, after one month's efforts, it has fallen back to its original shape in two days.
What's more, no one knows what kind of news will be brought by Makino technology and yytunes this weekend. If the news continues to be bad for iTunes, Apple's share price will fall sharply next Monday.
At the end of this week, the team sent by Makino technology to Germany has begun to interview Sennheiser and BYD.
The global headphone market, in fact, is not a large market. In total, it's only a few billion dollars market, and a large part of it is not a professional headphone manufacturer. This is because many users are not trained to buy headphones alone. Moreover, the music player products they buy all have major manufacturers The original accessories, such as Sony Walkman, sell a lot, but most Walkman users use Sony headphones when they buy walkman. In this case, few users will buy another headset.
After being occupied by most of the market, the remaining small part of the free market competition is extremely fierce. It's totally out of a state of more wolves and less meat. So whether it's Sennheiser or bya power, although it's famous in the headphone enthusiast circle, the actual company size can only be regarded as a medium-sized enterprise, even a small and medium-sized enterprise in the international market Industry, so in the face of giant enterprises such as Muye technology, they all look forward to the possible cooperation.
At the headquarters of Sennheiser in Hanover, Germany, the team of Muye technology met with the senior management of Sennheiser, first explained the cooperation intention and detailed requirements of Muye technology to the senior management team of Sennheiser, and then told them that if they can accept the cooperation conditions of Muye technology, then Li Mu, chairman of Muye technology, would pass the Video conference to communicate with them directly.
As soon as he heard that Li Mu was directly involved in the event, Sennheiser's senior management paid more attention to the negotiation. Although Muye technology has not yet put forward conditions, they have made a decision to accept it anyway and hold Muye technology's thigh tightly.
The team leader of Muye technology proposed five cooperation intentions to the senior management of Sennheiser:
first, the two sides should develop a joint headset, and the market price range corresponding to the overall quality of the headset should be about 60-70 US dollars;
Second, Muye Technology has no strength and technology accumulation in acoustic hardware research, so the joint development The research and development of earphones will be completed by Sennheiser independently, and Makino technology will only give certain opinions;
Third, the appearance design will be completed by Sennheiser and Makino technology in cooperation;
Fourth, although it is a joint product of cooperative development, the product is not cooperative sale, but is bundled sale by Makino technology with mango-me2, so the cooperation mode of Makino technology and Sennheiser In the way of pricing purchase, we hope that Sennheiser can reduce the delivery price to the maximum extent. On the basis of quality assurance, the delivery price should be controlled at about 15-20 US dollars;
fifthly, Muye technology attaches great importance to mango-me2. At that time, not only YY and YY network will spare no effort to promote, but yytunes will also cooperate with it in depth. Therefore, the sales volume of mango-me2 and Exposure is absolutely guaranteed. If Sennheiser agrees to the first four items, Muye technology will definitely give Sennheiser a huge return in terms of overall shipment and brand awareness.After hearing this, Mueller, CEO of Sennheiser, said on the spot without any hesitation: ”Sirs, Sennheiser is very willing to carry out in-depth cooperation with Muye technology and fully accept your cooperation requirements. Moreover, I believe that with Sennheiser's strength, it is definitely the best partner of Muye technology, and there is no one.”
In Mueller's mind, the cooperation intention of Muye technology is just a pie in the sky for Sennheiser. Besides, the brand popularity of Muye technology will greatly enhance the brand value of Sennheiser, let alone the sales volume of mango-me2.