Chapter 1075 (1/2)
As an employee in the film and television industry for many years, Spielberg paid special attention to the online ticket system described by Li Mu.
To his question, Li Mu gave an answer: ”the system has been fully developed at present. I have purchased a number of yards in Yanjing, China. Now it has been completely transformed and connected to the network ticket system. It will be officially put into use next month. If there is no problem with the system as a whole, we will try to promote it to more yards In the end, we hope to include all theaters. ”
Tom Hanks exclaimed: ”in this way, I believe it is also a great benefit to the theater itself, not only to improve their attendance, but also to reduce their personnel and management costs.”
Leonardo listened carefully for a long time, and said with a smack of his mouth: ”Tom is right. For the cinema, the benefits of accessing this system are obvious, which makes them break through the space limit at once. No longer can they only sell tickets at several ticket windows in their cinema, but for the whole Internet. This idea is really great!”
Li Mu smiled and said: ”our product concept is to maximize the convenience of users' payment and experience, and completely simplify the process of users' ticket purchase and movie viewing. Once the user's behavior cost is reduced, the user's usage frequency will be naturally increased. If an ordinary citizen living in Los Angeles goes to the cinema twice a month, then My goal is that they can go to the cinema three times a month and four times a month through a perfect and convenient online ticket system. In this way, the change and impact on the whole market will be huge. ”
In the last life, the box office of Chinese films has been rising rapidly. In Li Mu's view, on the one hand, thanks to the growth of per capita GDP, people have a higher level of demand and corresponding consumption capacity for entertainment; on the other hand, it is closely related to the promotion of the Internet industry in China.
In China's Internet industry, there are a lot of online ticket products for film, performance and other fields, and most of the experience is very good. By 2015 and 2016, at least 75% of the box office of Chinese films came from online ticket sales platform and online group buying platform, and the sales of offline cinemas only accounted for 20% of the total box office. Therefore, online ticket buying is very important for the whole film and television industry The promotion of the industry is very obvious.
Although China's online ticketing system started early, there was no giant and big capital in the early stage, so there was no industry leader at the beginning, just a bunch of entrepreneurial enterprises working in this field, each of the ticketing terminals were not common, and the delivery was a problem. It was difficult to form a unified whole industry until the emergence of the giant It is Tengxun and Alibaba bar entry, only by virtue of WeChat and Taobao, Alipay, has become the two largest platform in the field of Internet tickets.
Li Mu is now holding an excellent brand. He is now the initiator of the online ticket system. Not only has the product software and hardware been fully accumulated, but also the patent barrier has been built. In addition, he is now the only giant in China's Internet industry. With the strength and resources of the giant to promote the online ticket system, he can definitely form a high degree of unity in the first place.
Li Mu's goal is to let all theaters choose their own ticket sales and management system in the early stage. This system can greatly improve their daily work efficiency and management efficiency, and reduce the cost of human and material resources. Once they adopt this system, their ticket sales will be transmitted to their online ticket system in real time.
In addition to the unified ticketing system, he also needs to put his own ticketing terminal in all cinemas, and this terminal will be reserved for other open functions of online ticketing system in the future. If there are other competitors in the future, Li Mu can use the existing data system and offline ticketing terminal to include it in his own system for survival.
It is of great significance to lay a good foundation in an industry in advance. If Li Mu sets up the war situation in advance in the whole country, even in the United States and North America, he will not only be able to lock all the theater systems, but also seize all the terminal resources sinking into the theater. At that time, anyone who wants to come in and compete with himself should be weighed in advance.
If the opponent is an entrepreneurial team, then he can't afford the cost of coverage alone. If he chooses to start in a certain region first, he can easily take out millions of profits from the whole national market. In the region where the opponent starts, he can directly launch a crackdown on the opponent in the way of terminal ticket price loss, and directly kill the opponent in the cradle ;
in this case, if you want to compete with yourself, only large enterprises or large capitals can be achieved. However, even large capitals don't have to worry about themselves. The larger the capital investment is, the more cautious it is. With a huge competitor like yourself, it's hard for big capitals to find a suitable entry point to fight for money? That's great, because I have become a scale and have made profits, and the other party has to fight for capital with me from the beginning. Once the start of burning money begins, I don't want to stop.
Li Mu is not worried about the domestic cinema market. With the strong promotion ability of YY, all the theatres will not reject the cooperation with themselves. We need to know that the real driving force of YY is not just push, but refined push! Not only can different push be released according to gender and age, but also according to the IP address of registration place and landing place, which is too applicable for the cinema.As long as Yanjing's Cinema Line cooperates with itself to directly push all Yanjing IP landing, 18-38-year-old young people and middle-aged people to send Yanjing local video messages, it will definitely bring about a very direct transformation. It can even push Haidian's cinemas only to Haidian's users, and further improve the precision and conversion rate of push. This resource alone is enough for the cinema line to turn to itself Yes.