Chapter 806 (1/2)

Li Mu's ability to survive is not only his in-depth understanding of the future development of the Internet industry, but also his own control of the overall situation and his mastery of resource allocation and linkage.

With more and more resources in hand, no matter what Li Mu does, he hopes to maximize the benefits and effects. That is to say, everything he does will strive to achieve other goals on the basis of achieving the core goals.

The reason why the military navy fell to the ground was that Li Mu's mode of thinking was so strong that he was not as good as himself.

The whole plan of the chain Internet bar shows Li Mu's thinking mode and his routine of doing things incisively and vividly.

First of all, the idea of opening chain Internet bars all over the country was born in order to speed up the popularization of the Internet and enhance the market volume of the domestic Internet industry in line with the policy of ”computer into the city”.

Setting the tone, Li Mu immediately thought of the most suitable executor: Zhao Kang.

If his thinking stops at this time, he will contact Zhao Kang directly and ask Zhao Kang to prepare for implementation, but Li Mu did not do so, because this is far from the time to stop thinking, on the contrary, it is just the beginning of thinking.

Later, Li Mu began to think deeply about the resources he could use to provide help for the chain Internet bar project. As a computer manufacturer, Shenzhou immediately emerged in his conceptual framework;

let Shenzhou provide hardware support, which is easy for Li Mu to achieve, but what Li Mu is pursuing is not so simple as using Shenzhou to provide low-cost hardware, but again Think in reverse: in addition to making Shenzhou help this project, what can this project in turn bring to Shenzhou?

There is no doubt that the sales of hardware will bring revenue, but even if Li Mu has opened 1000 Internet cafes and 100 machines in each one in China, it is only the sales volume of 100000 for Shenzhou, which is not a very large number originally. What's more, Li Mu will squeeze the profits of Shenzhou to the minimum as much as possible, How can the military navy see?

Moreover, as the shareholder of Shenzhou, Li Mu can't squeeze the profit space of Shenzhou at this time. Instead, he has to think about how to bring greater development and promotion to Shenzhou.

Opening an Internet bar means that it is not an online industry in itself, but a real offline industry. Every Internet bar needs to be located and built. If Li Mu wants to achieve the goal of comprehensively promoting the development of China's Internet, the Internet bar location must be decentralized, and at the beginning, it must cover all cities in the country as much as possible, which is the fundamental to achieve the goal;

Secondly, since we want to build stores, we must invest in cost leasing shops, decoration and transformation. This cost is essential, and Shenzhou's products are sold to all parts of the country, but because it just started, the pre-sale and after-sale outlets are far from comprehensive, Shenzhou is not able to build stores and after-sale points in all parts of the country for the time being, and the franchised agents also need time to continue to develop Exhibition, if Li Mu makes the Internet bar, it is equivalent to opening 500 to 1000 offline stores in the whole country. As long as it is used slightly, the benefits to Shenzhou will be too much.

The most basic thing is the display function. At present, more than 90% of the Internet cafes in the country adopt the low-cost saving strategy, and all the hardware adopt the cheapest solution. Therefore, users have no idea about the brand of Internet cafes computers. All they can remember in the Internet cafes is the brand of display and mouse keyboard. If hundreds of machines in an Internet cafes adopt the same product in a single color Brand machines, from the monitor to the mouse and keyboard, to the chassis, to the system access screen, to the desktop, are all brand logos. How much psychological implications will they bring to the users of this Internet bar? The publicity effect of this brand is also obvious.

What's more, the players in the Internet bar are all potential users of home computers. They may not be able to afford them at present, but it doesn't matter. Once a brand gives them a psychological hint, then when they buy computers in the future, they will first consider this brand, and now the most fortunate thing is that the disadvantages of Shenzhou after-sales service have not been exposed, and the network is still not up to date There is no saying that Shenzhou quality and after-sales are not good. At this time, the brand of Shenzhou is not completely cheap.

Secondly, in the future, the company's own positioning is to put Shenzhou's sales online, because only online can reduce the channel costs one layer after another, and truly maintain the price advantage. This strategy will certainly cause a negative rebound. Not only will Shenzhou's original offline agents have great opinions, but also the attraction to new agents will be greatly reduced, In this way, Shenzhou can have no physical stores, but there must be no physical after-sales points, otherwise the user will have no sense of security.

The positioning of the Internet bar itself is to cover the whole country, which is completely consistent with the market positioning and after-sales demand of Shenzhou. If we use our own Internet bar as the basis to solve the after-sales problem of Shenzhou, the after-sales problem of Shenzhou can be greatly improved.