Chapter 1701 (1/2)

Shanghai stock market.

At this time, the ban has not been amended.

New year's Eve, the Shanghai stock market bright lights, fireworks.

Qin family.

Since Qin Yuhan set up a company in Shanghai, Qin Hai and his wife have settled down in Shanghai.

There are a lot less people in the Qin family this year.

Qin Yuhan's grandparents, uncles and aunts did not come to Shanghai this year, but spent the Spring Festival in their hometown.

Qin Yuhan's family of three was still busy with the company's affairs until the 29th of the twelfth lunar month. Finally, they decided to spend the Chinese new year on the Shanghai stock market and return to their hometown after the new year.

In a rented house.

Living room.

When the TV was turned on, three members of the family watched the TV absentmindedly. There were few people in the new year, and the taste of the new year was much less.

In the past, when Yang Yunyi arrived at the new year's Eve, he was still a little bored when he saw that there were many people in his family and didn't say anything about it.

This year, Yang Yun ate and ate, but he said with some emotion: ”there are fewer people, but there is no big difference in the new year. If I had known that, it would be more lively to go back to Dongping for the new year.

Otherwise, it would be nice for the second family to bring their parents here for the Spring Festival. ”

Qin Hai took a cup of wine, sipped it gently, and said with a smile: ”there are so many things this year, how can we have time to be busy with these things? Next year.

On the whole, what should be settled this year has been decided, and next year will be much easier.

After finishing this year... ”

As soon as he said this, Yang Yun couldn't help looking at him, and his eyes were a little angry.

Li Dong's mantra, as a distant elder, Yang Yun and Qin Hai have heard it countless times.

When his wife looked at him, Qin Hai immediately returned to his senses and said with a dry smile, ”it's easy to say.”

Yang Yun also did not say, Li Dong this word, they heard countless times, the daughter is not in the distance, but do not know.

However, the couple couldn't help thinking of Li Dong.

Today's Li Dong is getting more and more famous. Even if he doesn't want to mention it, people mention it in their ears every day.

Yang Yun couldn't help but take a look at her daughter, who used to be smart and eccentric. She always smiles when she comes home every day. It's really relaxing to look at her.

In recent years, my daughter has grown up gradually, and my personality has gradually changed.

Less words, less smiles.

Now that I have opened a company, my career has been expanding, and I feel a bit more capable and I look a lot colder.

The head of a company is a young woman. It is not cold and hard to manage.

In the past, Qin Yuhan welcomed people with a smile when he opened a dessert house. At that time, there was no pressure and no experience. Opening a dessert house was more like a kind of exercise.

But now it's different. With the new ordering network, all the savings of the Qin family have been smashed in.

At this time, the pressure is much greater.

Although Qin Hai and his wife did not say anything and had been supporting their daughter, Qin Yuhan could not be careless at this time.

She spent all the money the couple had earned over the years.

There is still a loan from the bank. Once the company breaks down, although it will not starve to death, all the efforts of my parents in the first half of their life have been burned down.

As time goes on, Qin Yuhan's words will be less, even if they go home, there are not too many words.

Looking at her daughter's change step by step, Yang Yun doesn't know whether it's a good thing or a bad thing.

Today's daughter, compared with the past to be more mature, but such maturity in Yang Yun's view, is not as good as before.

Qin Yuhan did not participate in the dialogue.

Yang Yun took a look at her husband, and Qin Hai thought about it and said, ”Yuhan, now around the Shanghai stock market, it has been covered by the ordering network.

Over the capital, the ordering network also officially settled in.

But now the platform can't make ends meet, and the initial funds are all spent.

Nowadays, there are catering platforms all over the world, and the competition pressure is also increasing. Do you have a plan for how to develop the ordering network next year?

In addition, these days, several investment companies, including some large enterprises, are very interested in financing the ordering website.

Do you think we should talk to them about financing? ”

In the ordering network, Qin Yuhan is the number one.

As her father, Qin Hai also served as a director in the distance, although these matters can be decided by herself without asking her daughter.

But Qin Hai didn't have this idea. If his daughter wants to do business, he is more of an assistant than a substitute for her.

Hearing this, Qin Yuhan raised his head and said to Qin Hai, ”Dad, the Shanghai stock market is covered, and the capital city is officially established.

Next, the ordering network will continue to set up branches in other first tier cities in accordance with the original plan, so as to spread the area from point to point and blossom everywhere.

Or we should take the Shanghai stock market and the capital city as the core to carry out regional coverage and connect the north and the south.

Which one do you think is better? ”

Qin Hai sighed in his heart. Now he only talks about work. His daughter's words are more.

Hearing his daughter's question, Qin Hai thought for a moment and said, ”now we have not enough money, or we have run out of money.In the first tier cities, besides Beijing and Shanghai, other places already have local platforms.

Entering at this time will only increase our competition and cost more money.

Rather, it is better to play steadily, stand firm, and gradually expand from Beijing and Shanghai.

Second and third tier cities, now other platforms have not yet entered. At this time, our investment will be much smaller.

The market of the second and third tier cities is also vast.

In the early stage, the first tier cities were selected to open their popularity more easily, and on the other hand, the first tier cities were more likely to accept the take out catering platform.

But since the rapid development of mobile Internet, plus With the continuous promotion from afar, online payment is more convenient.

Now in the second and third tier cities, the public has a strong ability to accept new things.

The basis for the survival of the ordering network is already there.

From this point of view, entering the first tier cities or entering other cities, the gap is not too big, on the contrary, it will save a lot of money and reduce friction with other platforms.

Encircling Cities from the countryside costs little. When we take the market of these small and medium-sized cities, the ordering network has become a big Mac.

At that time, it will be easier to make breakthroughs if we enter other first tier cities in the opposite direction. ”

This is also a development strategy in the distance. In the early stage, such a method was adopted in the remote area to gradually occupy the market of small and medium-sized cities, and then gradually expand to the first and second tier markets, so as to accumulate strength and participate in the competition for hegemony.

After staying in the distance for several years, Qin Hai knew the strategy well.

In the first place, we should avoid competition with the strong, accumulate our strength slowly, and turn the market upside down at one stroke. This is the choice we often make in the distance.

Of course, there are advantages and disadvantages.

The disadvantage is that once you give up other first tier cities, it's easy to let other competitors rise.

If we do not suppress them in the first place, they will rise later, and it will be more difficult to deal with them later.

But the strength of the ordering network is not strong enough. When participating in the competition, it is also easy to be held back, resulting in the situation that both sides are hurt and others are benefited.

Based on the Shanghai stock market and the capital city, it will gradually expand outward and eventually form a line. Maybe it will be better.

Qin Yuhan nodded slightly and said, ”Dad, you are right. The promotion from afar has led to the rapid rise of mobile Internet, which is of great help to our business expansion.

What's more, I heard that far away, it seems that they are also preparing to enter the catering field.

The strength is strong from afar. Once the other party intervenes, even if we are extremely strong around the Shanghai stock market, there is no room for further development.

The distance occupies the north of the Yangtze River. Once it expands, the central region will be cut off by the other side, regardless of East China or North China.

At that time, it was very difficult for us to expand and connect.

Only now, taking advantage of the distance has not started, the first expansion to occupy the East China market.

In this way, the business may not continue in the distance.

The reason why we want to do it now is that the local business blank is mainly because we want to fill it in from afar.

As far as the distance is concerned, the catering business is just a small point. As long as we fill in the blank first, it is a problem whether the other party will do it or not. ”

Previously, Li Dong told her that she would not take the initiative to rob her business from afar.

But Li Dong's meaning is also very clear, although he will not take the initiative to do it, it does not mean that he will not do it.

If we feel it is necessary to do it from afar and the business needs to be expanded, Li Dong will not deliberately block anything.

If you really want to do it from afar, you should either reap the fruits from the enterprises that have already done it, or do it by yourself, quickly defeat the competitors and become the first in the industry.

No matter what kind of means, for Qin Yuhan at the moment, she is not willing to see.

So the best way is to take advantage of the distance has not decided to enter, first occupy the market again.

At that time, even in the face of distance, it will still be vulnerable, but at least there will be negotiation capital.

It's not that, as it is now, there's almost no fighting back.

Seeing his daughter talking about the distance, Qin Hai did not feel much moved. He pondered for a while and asked, ”what do you mean?”

”Next year, the ordering network will officially enter Jiangsu, Zhejiang, Southern Jiangsu and Northern Jiangsu provinces for development.

In particular, the three provincial capitals are our first goal.