Chapter 1663 (1/2)

This night, many people were watching Li Dong's live broadcast.

Of course, most people watch it lively, and few people think about so many things like Ma Yun.

Li Dong, however, did not seem to have as much as Ma Yun thought. He delivered the goods in a proper manner.

When Li Dong was carrying the box out of breath and delivering it to the first house.

Customers and everyone expected a glance, full of surprise and disbelief.

Many people in Bincheng know that Li Dong may be involved today.

But it's really surprising to wait for Li Dong to deliver the goods to his door.

……

The first customer nearby was a woman in her thirties.

At the moment of seeing Li Dong, although she was not young, the woman was still very surprised and even seemed to have the impulse to scream.

Finally, it was under Li Dong's pacification that the other side calmed down.

After chatting a few words, Li Dong looked at the time and said, ”it's 12:25 now. It took 25 minutes before and after this order, which is longer than I expected.

However, this is not the first order completed by the distant mall. At 12:18, the distant mall completed the delivery of the first order.

18 minutes, from placing an order, to delivery, to customer signing, this speed is not an exception.

In the past, there has been this efficiency.

Within half an hour, the number of completed orders is small, but it will continue to be common in the future.

Some people think that half an hour is not much different from a day.

That's a big mistake!

Why do I keep talking about efficiency?

At present, whether it is our distant shopping mall or other platforms, more or more do department stores, household appliances, books The sale of these goods.

But other products such as fresh products, seasonal fruits, these do not do much.

Why?

First, logistics and warehousing can't keep up, which can easily lead to deterioration or death of these fresh products.

Second, that is efficiency.

Your time is slow. I placed an order in the afternoon to prepare a big meal in the evening. You sent it to me the next day. Isn't that a delay?

Therefore, it is actually a pilot project.

Next, the remote mall will launch a new version of the block, fresh products, fruits and vegetables, which will be online.

In the future, there will be no difference between online and offline shopping malls.

What can be sold offline can be sold online.

What I'm talking about is that other platforms do not have this strength for the time being. In terms of warehousing and logistics system, the whole country has such strength at present.

You ask tmall to send you a fish. I'm afraid the fish stinks when it comes to your house.

But you let the distance to send you a fish door, half an hour to deliver, the fish is still alive and kicking, this is the difference.

I don't know if Ma is listening. If he hears it, he can't refute it, because it's a fact.

And Jingdong in the North has not set foot in this area yet, but even if it does, it can only be said that it has made a shame on itself.

I'm not attacking anyone. I always like to tell the truth... ”

When Li Dong said this, the woman next to him nodded her head and said, ”we all trust in the distance, otherwise we will not buy things from afar.

In the future, no matter what we buy, we will go far away to buy! ”

Hearing this, Li Dong said with a laugh: ”as soon as I heard this, I knew that elder sister must not be a spy of other people's family.

Believe in the distance and trust me, Li Dong. This is the guarantee of the quality of life. ”

Speaking of this, Li Dong suddenly said: ”whether it is an e-commerce platform or an offline system, in fact, customers place orders and sign in. In the past, this is the end of the transaction.

But now, it's different!

As a service industry, I don't say that far away is industry. I say that far away is service industry. There should be no problem.

As a member of the service industry, it is natural to give priority to service.

What are the services?

Transaction consumption, on-site service, after-sales service

The company has been doing a good job in the first two points, but the after-sales system is not perfect at present.

After all, it has not been established for a long time. Many things have not kept up with the pace, which we may not realize.

Because compared with other enterprises, the remote after-sales system seems to be very developed.

But far away never compared with other enterprises, only with their own!

I'll just say a few more words here

……

Lin'an.

Ma Yun Ning eyebrow way: ”come!”

Cai Chongxin quickly got up his spirits and listened to the video. Li Dong continued: ”I believe many people know the plan of retail financing of 300 billion yuan in the distance.

Now, this plan has been completed, that is to say, there will be 300 billion more funds available for remote retail.

Where the money is spent will be explained one by one.But there is one point, that must be the improvement of the after-sales system.

There are more than 2800 county-level administrative regions in China. At present, we already have after-sales service points in most county-level administrative regions.

But it's not enough, it's not enough!

Next, we will continue to invest and improve, all county-level new areas, at least one remote after-sales service point, this is necessary!

One, not enough to meet the needs of the public, may be more.

At the township level, there are also many remote customers. When these customers want after-sales service, they can't go to the county every time, right?

Therefore, we will arrange the distribution level by level, and the final goal is to have our after-sales service points at the township level.

And we can also take telephone appointment, online appointment, door-to-door after-sales service.

Far away, there will be no shirking, there will be no delay, in the case of feasible, the first time the door-to-door service.

Including return and exchange, home appliance installation, home appliance repair

If there is one day in the distance, you can use the products at ease. Unless you close down one day, you don't have to worry about the after-sales service.

Whether it's online retail platforms or offline retail channels, I always feel that after-sales service accounts for a large proportion!

Different from other platforms, other platforms do not have the strength and capital to complete the after-sales system.

They rely more on the manufacturer than on the platform itself.

Therefore, it is difficult for consumers to protect their rights, and it is also very troublesome to obtain proper after-sales service.

You find the platform, the platform looks for the manufacturer, and the manufacturer assigns the task again. Ten days and a half months have passed.

From afar, we should know something about it. We have been doing the after-sales system.

In the past, the system was not perfect, and I believe it will be improved soon.

At that time, there will no longer be any difference between online and offline, and the integration of development will be realized.

More than 2000 new after-sales service stores have been invested and built, which is also one of the purposes of our financing. ”

Ma Yun hears these, frown way: ”madman!”

Cai Chongxin nodded with approval and sighed, ”it's really a madman!”

In China, the after-sales service system is not developed.

On the one hand, the investment is not low, on the other hand, there is no profit.

And after sales is soft power, the value reflected is not as big as it appears.

Li Dong wants to invest and build after-sales service points in all county-level regions of the country at one time, and the investment will not be small.

With so much investment, other enterprises are more willing to use it to develop their own enterprises rather than enhance their competitiveness in terms of soft power.

At least, at present, the demand of Chinese consumers in this respect is not too high.

Ma Yun said return to say, or sigh: ”have capital, speak all atmosphere.”

If there is no financing of 300 billion yuan from afar, would you let Li Dong talk about it?

It is because of this 300 billion that Li Dong dare to say so, and no one will question it.

No other, far away money!

With a sigh, Ma Yun looked at the screen and said, ”online fresh section, build a smart logistics system, and improve after-sales service.

In fact, the distance has opened a gap with us, which is undeniable.

Li Dong is willing to invest and spend money. We can't compare it.

All aspects are lagging behind.

Lao Cai, do you think there is still a future for taking out treasure? ”

Cai Chongxin said in a low voice: ”strength is not as good as people. Unless we invest and transform, otherwise...”

”Where did we get the money?”

Ma Yun said bitterly: ”he spends money like water and makes money quickly. What we burn is other people's money.

Investors will not see the improvement of these soft power, they will only look at the improvement of hard power.

Do you think they're going to let us burn money to do this? ”

”No!”

Ma Yun sighed again: ”so it is impossible to argue and compare.

When the distant system is improved, we will be completely uncompetitive.

Unless, now, follow.

Or we don't do it from afar. When we grow stronger and we have money, we can invest in these areas.

But now, the distance won't give us time. ”

Cai Chongxin did not speak any more and fell into silence.

Ma Yun rubbed his cheek, resumed his smile and said, ”continue to listen and see what he has to say.

Didn't he mean the United war on the 11th of the double?

That's not enough!

Tonight, I think he has something else to do

……