Chapter 1653 (2/2)

At this time, it seems that the distant side doesn't care much about the stock market, and continues to publicize the double 11 Shopping Festival according to the established plan.

Just 10 days before the double-11, the number of exclusive loans and consumer loans was once again increased.

The original customers have increased the temporary quota.

Li Dong also learned from this.

Online shopping, the use of these is not their own money shopping, we can be more open.

Of course, in the end, you have to chop your hands. After all, you have to pay back the borrowed money.

In addition, microblog, including other online industries in the distance, has also opened the mall entrance to provide all the convenience for customers.

On the mobile end, the action is made on wechat in the distance.

We opened the wechat friend circle function, and then took the opportunity to start official promotion activities in the circle of friends, including the second killing of various commodities and booking in advance

Ten thousand cartoon these software, also continued to increase the amount of red envelope.Discount coupons, full discount coupons, including cash red envelopes, have also begun to be distributed and collected in a large scale.

Some discounts are profit margins given by manufacturers.

However, some discounts can be paid by themselves from afar.

This time, Li Dong is ready to be unprofitable.

No matter how much the double 11 hit billion, he is not prepared to make profits, how much subsidies he earns and how much he gets in.

In fact, the profit level of online shopping mall is not low, relatively speaking, it is much higher than offline, and reaching 10% is only the average level.

According to Li Dong's opinion of 100 billion yuan, he can make 10 billion yuan if he sells 100 billion yuan at ordinary times.

But this time, Li Dong is not ready to make money, can maintain costs and operating expenses on the line.

Some of these profits are used to subsidize users, and some are subsidized to the logistics side.

Double eleven is also a test for distant logistics.

The combination of price war, quality war and logistics war is the essence of e-commerce war.

Otherwise, no matter how low the price is, no matter how good the quality is, the logistics can not keep up with it, and the delivery will take ten days and a half months. Some word-of-mouth established in the early stage of the distance may also fall with the failure of this service.

In that case, it was criticized.

In the distance, all kinds of preparations have entered the final implementation stage for the October 1.

At the same time, Ali has also been increasing investment and publicity efforts, and has no intention of giving up.

Although, at this time, their ally, Dashang group, can no longer fully support them as before.

However, with Niu Gang's insistence, Dashang reluctantly agreed to give Ali the greatest support in a few days on the double 11.

Sulin, again, didn't mean to change his mind.

……

Double eleven, stir fried outside.

Even in some rural areas, we can hear some old people talking about it now.

This is also from afar, with the help of powerful offline strength, and even organized propaganda teams all over the country.

The local offline stores specially organize a team to go down to the towns and villages to do the double 11 publicity.

In fact, even if local people place an order online, the biggest possibility is that the local offline stores will deliver goods.

In this way, it weakens the offline performance.

But far away in order to play an insurmountable miracle out, this time also do not care about these.

Even Chen Lang, chairman of distant retail, repeated several times at the high-level meeting. He must cooperate with the online publicity and promotion, as well as the later delivery service!

Although this performance is not included in the retail group, it can be used as a member of the distance. It can defeat the competitors online, which is also beneficial to the future development of the retail group.

Moreover, Chen Lang also knows that Li Dong has always intended to integrate online and offline together.

It was integrated once before, but because of the running in problem, the remote e-commerce was finally split out.

This time, with a good cooperation, the later e-mall is likely to be integrated into remote retail.

Once integrated, the strength of the remote retail group will grow again.

Considering the future and Li Dong's attention to this e-commerce war, Chen Lang naturally will not set obstacles.

For a time, it seems that all over China are preparing for an online shopping festival.

Consumers are rubbing their hands. There are still 10 days to go before the promotion day. Many people's shopping carts are full of goods.

Some people who had planned to buy things recently, unless they had to buy them now, began to stock up and prepare to wait until that day to buy.

Nowadays, many people meet and greet each other with ”what do you buy on double 11? How much do you buy? ”

East Star Entertainment uses star resources, and its artists are also assigned tasks to help promote from afar.

No matter it's a concert, a variety show, or a concert or program, it's imperative to publicize the distant Shopping Festival.

Although the stars in Li Dong's eyes do not have much influence, for many fans, that is all they have.

What they want to buy and what they want to promote can also be easily recognized by the public.

Yang Si, the leading artists, even set up their own online stores to publicize on Weibo and various programs, so that their fans can participate in shopping on the double 11. They can also get their signature photos free of charge for not making money.

Even for a few artists who are going to hold concerts in the future, tickets are no longer sold offline. Instead, tickets are reserved in distant shopping malls and sold on the double 11.

For a time, the whole people are paying attention to the double 11.

Now, it seems that this day was originally a festival.

Some old people, looking at the young people's cheering, some old people can't help feeling, this is no different from the Spring Festival.

And ”singles day” this saying, also began to upload in the network.

Of course, shopping hasn't started yet. Otherwise, we'll talk more about ”hand chopping Festival”.In China, or the whole world, ordinary people actually have conformity mentality.

When everyone goes to do it, if you don't, you seem to be out of date.

Now, the whole people are talking about the double 11. Even if they don't know or understand what they don't know, they will subconsciously understand and contact.

What's more, we have enough confidence from afar, such as QQ, PP, wechat, microblog, wancartoon

All of these things are for daily use.

And the advertisement of promotion Festival is everywhere.

In these respects, Ali has been thrown away for a while.

Ali did not have such a large amount of resources available, compared with the distance, from the beginning, they fell into the downwind.

……

Feeling this scene, Ma Yun in Lin'an is helpless.

In the heavy snow of 2008, he said ”not the crime of war”.

Now, he still wants to say that!

It's not that Ali is indisputable, nor is Ali really lagging behind in e-commerce.

But compared with the capital, the violence of throwing money, and all kinds of other resources, Arie's variance is too much.

The huge offline system, abundant cash flow, the largest audience in the world's IT industry, and a long time of preparation work in advance

Compared with the distance, Ali was very stingy.

Ali, who is known as building a global shopping festival, has no sense of being suppressed from afar, not to mention the global market.

At the moment, the time has just entered November.

November, it's not winter yet.

But Ma Yun, who was standing by the window of the office, unconsciously wrapped up his clothes and murmured, ”this winter, it's a little cold!”

And he's right. This winter seems to be abnormal.

Only in November, Lin'an, located in the south, actually had signs of snow.

Looking at some gloomy sky, Ma Yun's heart also had a layer of shadow.

Once the double 11 period changes, Ali's logistics has not withstood the test, then Ali's logistics system is afraid to collapse.

Compared with distant logistics, which has many experiences, and can make great achievements even in the heavy snow in 2008, Ali's new logistics system is very fragile.

”Will God help him again?”

Ma Yun looks like crying and laughing. Ali, who was originally in a weak position, is even weaker once it is faced with rainy and snowy weather.

It's only November!

Lin'an, there are signs of snow, how terrible!

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