Chapter 1654 (1/2)
November 1, 2009.
In the past, it was still late autumn.
This year, however, it is somewhat abnormal.
Beijing, on the first day of November, ushered in the first snow of 2009!
It's snowing!
……
Ma Yun has not finished feeling in Lin'an. In the north, some areas have begun to snow!
……
”Is Zhuge reincarnated?”
This day, suddenly countless people are feeling, looking up at the sky.
Even God, are you helping Li Dong?
A heavy snow in 2008, the rise of distant shopping mall!
In 2008, with the help of various channels, Li Dong became famous in the field of offline retail. Even the highest level praised him.
In 2009, this is only November!
Who would have expected that in this season, it began to snow.
Once it comes to the double 11, or in this terrible weather, can the newly built logistics system of Ali be sustained?
What's more, Ali, once the road is slippery on a snowy day, it's good for big businesses, including Sulin, to meet their own needs. How can they support Ali?
In contrast, in 2008, a heavy snow, distant logistics played a prestige, played a prestige.
……
This day.
Dongyuan.
Even after receiving the call from her mother, Shen Qian couldn't help looking at Li Dong, who was teasing her daughter. ”Are you really going to be a God?”
This man is really mythologized!
It's snowing in Beijing!
In addition to the capital, the cold current has arrived ahead of time and swept across China. Perhaps, the whole North, including the south, will enter the snow season ahead of time.
Once entering the snow season, it is a test for the distance, but for the opponent in the distance, it is a disaster!
Far away logistics system, now has been extremely developed, but also fought many hard battles.
This time, in order to meet the double 11, countless preparations were made in advance.
Warehouses all over the country are full now. Li Dong has prepared a month's stock in advance!
At this moment, no matter how big the snow is, the logistics from afar is confident that it can meet any challenge.
Can Ali do it?
No way!
A new logistics company with no experience in the World War II, and a company that lacks warehousing layout all over the country, is likely to be stagnant and unable to operate in case of rain and snow.
Li Dong, God!
Double 11, it's not a plan just now.
Long ago, Li Dong began to layout.
If Li Dong knew it was going to snow a few months or even a year ago, everyone didn't believe it.
Now, suddenly into the snow season ahead of time, can only say, on the naive help Li Dong.
Li Dong's myth is going to be a myth now.
As for his wife's emotion, Li Dong teased his daughter and said with a light smile: ”how can you have so many ideas?
Snow, I did not expect.
Moreover, snow is not a good thing, at least for the distant logistics, it is a severe test.
Do not think that we have experienced the heavy snow in 2008, can calmly face this time.
The situation is different. At the beginning, we only provided services in a small scale, and there were not too many orders.
But this year is the beginning year of the double 11. Even I can't tell how many orders there are.
With tens of billions of orders, we usually have difficulties. This time it snows, can we really complete this task?
So for me, snow is not a good thing.
Although this snow will make our opponent Ali more difficult, let's be honest... ”
After a moment's pause, Li Dong said with a smile, ”do you think I'm still fighting with Ali?
It's not.
I compete with myself. In fact, I prefer a clear sky. With our aviation system, I am confident that I can complete any task.
Now, trouble! ”
Li Dong gently shakes his head. For him who is determined to make a hundred billion war record, is snow really a good thing?
He remembered the heavy snow in 2008, but he didn't really remember it in 2009.
Of course, now it's snowing in Beijing. Li Dong is a little bit impressed.
The rain and snow weather mainly affects the northern region. Even if there is snow in the south, the snow is not too big and the impact is limited.
This is also the reason he forgot before, after all, he was not affected by the snow in 2009.
But now, no matter in the South or in the north, it is not a good thing to be affected by the situation that the whole country has begun to layout.
If the current distant shopping mall is only as powerful as digging out treasure, the bigger the snow, the better.
The greater the snow, the greater the impact on Ali, the less the impact on the distance.
In this way, under the same strength, the distant place will occupy the first opportunity.But it's not really good news that snow is falling in the distance.
If we really want to calculate the good news, we can only say to Ali, to Sulin, to big business These enterprises have a greater impact.
Especially in the north, the distribution system is not very developed.
At ordinary times, I can barely complete the self-supporting business. Now the snowfall ahead of time will only affect the northeast. Can the distribution system of big merchants support Ali at this time?
Without the support of big businessmen, Ali's strength has been greatly weakened even though it is already quite weak.
With these words, Li Dong picked up the child and handed it to Shen Qian. He went to one side and put on his coat. He said, ”the rainy and snowy weather is a little abrupt. It is likely to be affected during the double 11.
I will go to the company first. In the next few days, I may go to inspect the northern stores and logistics system, including the warehousing system.
Take advantage of the snow is not heavy, the goods should be prepared, all preparations in advance.
Fortunately, the layout of our warehouse center has been improved a lot in the past two years.
For this, I have to thank Mr. Qin. ”
Shen Qian didn't mind anything this time. She nodded her head and said, ”I want to thank Mr. Qin and have a chance to visit Mr. Qin.”
The distant storage system, including the distribution center, was built when Qin Hai was in power.
At the beginning, there was a shortage of money in the distance.
However, Qinhai still insists on warehousing and distribution layout in all first tier cities, which is expensive.
And Li Dong, considering the enclosure, finally agreed.
At that time, distant logistics had been in a state of serious loss, and the investment of tens of billions did not make a profit.
This point was also criticized during Qin Hai's reign.
However, with the economic recovery in 2009, the land price rose. Even if the industrial land was enclosed at the beginning, and the industrial land in the first tier cities was located, the land price was also rising significantly.
At this time, the cost of enclosure, including the cost of investment and construction of storage center, has been earned back.
Now, in an emergency, these storage centers are also in great use.
If there are no storage centers now, there will be no place to store goods in distant shopping malls, including distant supermarkets.
Hundreds of billions of goods, this is not a small amount.
If the temporary deployment from manufacturers, it is obviously impossible.
Fight a hard battle, do not prepare goods in advance, then wait for the customer to be dragged to death, finally scold one after another.
Nowadays, in China, there are not many logistics and warehousing companies with this strength.
With the cooperation of manufacturers from all over the country, we can barely do it.
Other companies, even those ranking above distant logistics, can't do it, because their logistics and warehousing are not specifically used in this area.
What's more, the logistics and warehousing enterprises in the distance are almost all engaged in international large goods distribution business.
Those who really do e-commerce business and offline distribution business are the first in the distance and the second in the favorable wind.
Three links and one access are not as good as these two.
However, Alibaba's Xingchen emergency is not as good as three links and one access. The distribution point layout is OK, and the warehouse layout is not too much prepared by the other party.
After all, it's a third-party platform, and Ali doesn't care too much about it.
It is necessary to do self operated warehousing business for the remote shopping mall, but not for Ali.
But now, this unnecessary, has become the biggest defect of Ali.
Ali's own warehouse center is not many, almost all rely on the third party and the manufacturer's own storage system.
It may be slower to receive and deliver goods at ordinary times, but the impact is not too big.
However, in case of rain and snow, the manufacturers and the third party can not substantially increase the logistics storage cost in order to cooperate with ALI.
Unless, Ali is willing to subsidize, otherwise the other party has no obligation to help Ali achieve the goal, his own back.
The key is, can Ali subsidize?
……
Ali can still afford to subsidize.
But when Ma Yun mentions this matter, the Yahoo side opposes extremely fiercely!
This promotion cost too much!
Publicity costs, operating costs, various subsidy policies, compensation measures for third parties, and investment in Logistics
Before and after, Ali's other business profits almost all fell into the treasure, which is not enough.
Now, Ma Yun brings up the subsidy policy again. The representative of Yahoo! Retorts loudly at the board of directors: ”Mr. Ma, is this kind of investment plan without cost really necessary?
What's more, it's only on the 1st. It's snowing only in some parts of the north, and other areas have little impact.
There are still 10 days to go before the double 11. Now we will talk about the subsidy policy. Once the supplier and the third party know about it, including the third-party logistics, we will not be choked by the neck?No matter how much money you have, you can't spend it like this!
In the past two years, the profit of digging treasure is not much, but the investment is extremely high!
But the result is still declining. I don't agree with the subsidy scheme this time. ”
What Ma Yun wants to subsidize is not a small amount. The cost of each order is almost 2 yuan.
For Ali, which aims to make a record of 5 billion, the final total order may exceed 30 million.
All of a sudden, more than 60 million extra spending was added.
With the advance investment, Ali spent hundreds of millions of yuan at a time.