Chapter 1643 (2/2)

Is there any business to be said for a hypermarket to be shunted like this?

Li Dong, this is not tyrannical, not overbearing, what is it?

The 300 billion yuan of financing has not yet been completed, and now we are recklessly throwing money. If it fails, these stores will probably become uncompleted stores.

But such a fierce attack situation, even if not officially put into operation, also let all people on the pressure on a big stone.Just as Chen Yaochang was feeling, the Secretary knocked on the door and entered.

Soon, Chen Yaochang got the news from his secretary.

Not a family, not a special case!

In Guangdong Province, Wal Mart currently has about 30 hypermarkets, which is not a small number.

All in all, Wal Mart has been in China for so many years, and its hypermarkets are only 300.

Before 2006, there were only more than 70.

There are 30 in one province, which is definitely not a small number.

There are stores in the neighborhood, including stores in the neighborhood.

It is not limited to small supermarkets of 1000 square meters, including standard supermarkets of about 3000 square meters.

Even the shopping malls with an area of more than 7000 square meters have begun to be decorated and constructed in the distance.

In other words, one day today, there are hundreds or even more than 200 distant supermarkets in Guangdong Province.

Supermarket decoration, said slow very slow, said fast is fast fierce.

If you have money, you can go faster than you think.

Community stores, convenience stores, decorated within a month, put into operation, this is almost no difficulty.

Even if the hypermarket is put into use within three months, it is not too difficult.

Once these hundreds of stores are put into operation, Wal Mart will have a hard time.

Seeing that the president was still pondering, the Secretary continued: ”it's not only us, but also supermarkets like RT mart and Auchan.

It's not just remote stores, including their partners.

Renrenle began to expand recently, a large-scale expansion!

The distant alliance system, is the same, is compressing our living space. ”

Chen Yaochang had a headache, and after a while he said, ”I know.”

After sending off his assistant, Chen Yaochang fell into silence again.

Now facing such a situation, facing the distance and their alliance system, how should Wal Mart deal with it?

How much support will the headquarters give?

In recent years, the headquarters has been dissatisfied with him. They think that he has changed the image of Wal Mart and violated the core values of the group.

No price war, no promotion war, this is the core of Wal Mart.

But in China, even in the Asian market, if we don't fight a price war, it's bound to end in no good way.

Amazon, for example, has no price war and no publicity in China.

What was the result?

No name!

Amazon Excellence, now almost no visibility in China, blindly follow the ancient tradition, really can go in China for a long time?

Brand effect, used to be useful.

Now, the distant brand effect is stronger than Wal Mart.

Huaxia's consumers, no longer the same as before, feel that foreign brands are the guarantee of quality.

Wal Mart still has an audience, but it's losing.

The headquarters only knew the command from the other shore. Did they come to China to investigate?

Far away store decoration, service quality, price, product quality, including all kinds of membership system, are no worse than Wal Mart, or even more powerful.

Because there are new stores in the distance, the earliest one is in 2004. In recent years, the environment and other things of the new remote stores are not only stronger than Wal Mart.

In this case, if we don't increase the investment in this aspect, how can we meet the challenge?

Does the headquarters feel that the 20 billion investment is really a lot?

The investment plan is divided into three years. The first year's investment plan is less than 3 billion yuan. Compared with the investment plan of tens of billions in the distance, it is full of small house spirit.

The domineering Li Dong doesn't give them any breathing space.

At this moment, Chen Yaochang fell into deep meditation and could not extricate himself for a long time.

……

And Chen Yaochang into the same situation, and Gaoxin retail.

Gao Xin, the president of Huaxia District, also has a headache at this time.

The young man went crazy. Nine cows couldn't be stopped.

This is only a few days, we are not ready yet. Is it necessary to be so anxious in the distance?

……

Offline retail giant headache, online giant Ali is full of crisis.

Ali headquarters.

Ma Yun affirms: ”it's still the old routine to divert attention, or it's not appropriate to say so. He's dragging down those offline retail enterprises.

The operation of remote stores is not so fast. Now the construction is just to create pressure and let other enterprises have no time to attend to it.

At this time, according to Li Dong's old routine, that is to concentrate on all efforts and break a little bit!

This is to dig out treasure

Seeing that there were still people in the meeting room, Ma Yun said coldly: ”it must be taking out treasure!

Double eleven!

Once the double 11 digs the treasure to be defeated by the big gap of Wanjia net, I want to ask you, how many people here can maintain confidence in taking out treasure! ”How much confidence do you have?

No confidence!

When Taobao became the dominant platform for online shopping in Asia, the distant mall had not yet been established.

When the distant mall was just set up, everyone was still watching the wonder. Ma Yun also participated in the second killing and was borrowed by Li Dong to publicize it for a while.

But it's only a few years ago that I've been reversed. I don't think it's a big difference. Isn't that the copy of the treasure and eBay?

It's just that I stepped on the corpse of eBay and now I'm stepping on it in the distance.

Now, how many people have faith in eBay?

Once trampled at the foot, which is so easy to turn over, not to mention being trampled down by Li Dong.

At that time, I'm afraid there will be no two of these executives in the conference room.

Seeing that they didn't say anything, Ma Yun snorted: ”so, this time there is no defeat!

Ma Huateng in Teng Xun before the war opened, several hesitated, missed a lot of opportunities.

We can't make the same mistake again!

At that time Teng Xun had been hesitant, until the distance to take the initiative to fight, Teng Xun began to respond passively, fell into the downwind at the beginning.

We can't repeat the same mistakes. Therefore, we can't wait for a long distance to take the initiative to fight against us. We should respond passively. ”

”Chairman, what do you mean...”

Some people are not too sure about Ma Yun's meaning and can't help asking.

Ma Yun's countenance coagulates, pauses for a moment, and says slowly: ”declare war on your own initiative!”

”Double 11, not only to fight, but also to fight more than wanjiawang, including tmall against the distant mall!

Open information, stir up hot topics, increase subsidies

As well as the third-party merchants and manufacturers to reach an agreement, must be completed quickly.

In addition, in terms of logistics, we will arrive in three days from afar, tmall in three days, and we will arrive in one day!

Increase subsidies, bonus, Commission

Now, talk to other logistics companies about priority and cost increase.

In a word, what can be done from afar can be done with treasure!

Finally, we should strengthen publicity, regardless of the cost, and publicize as much as we can, outdoor, Internet, TV

Where there is publicity, there is treasure!

Fight against each other, do not give in!

Also, discuss with the major offline retail enterprises, temporarily borrow their storage center, distribution center.

Time is tight. We can't make our own layout.

They should all understand that if we lose, they will have a hard time.

At this time, even if we give up part of our business, we should give our full support to our victory... ”

Ma Yun's words shocked everyone.

Declare war on your own initiative!

At this time, others are waiting for the launch from afar. As the vulnerable, they should be well prepared for defense.

Ma Yun is good, actively stir up hot topics, attract public attention, focus on social hot spots.

At that time, even ordinary people who did not understand the significance of this promotion should also understand.

It's good to win. It's not too bad to lose. But if it's too bad, Ma Yun pushes his treasure out into the abyss.

Seeing that they were still shocked, Ma Yun said angrily, ”at this time, are you still waiting for death?

Let's move!

Time is tight, it's not for you to waste!

We will assign tasks later. Everyone has to complete their own tasks. Who can't do it? Don't wait. Before the double 11, your resume will be full of incompetence!

I'd like to see if you can find a better owner in the name of incompetence!

I'm not Ma Huateng. I'm not as soft hearted as he is.

Don't force me to make decisions I don't want to make at the critical moment! ”

As soon as he said this, people were calm again. Lao Ma looked kind. In fact, as an example of the rise of grassroots, Lao Ma was also a man of iron and blood.

In the IT industry, Li Yanhong and Ma Huateng are both technical talents, and they have some it personality.

Ma Yun, like Li Dong, was born in the wild road.

This kind of wild road son rises big man, compared with resolute and ruthless, than Li Yanhong they want cold-blooded much more.

At the next moment, everyone will no longer be silent and express their opinions and opinions one after another.

At the moment, Ali is not sinking. It is not the time to change the owner.

PS: thanks for the scholarly taste and friends 160703130509893 for their appreciation!

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