Chapter 1643 (1/2)

Mid October.

Sun Tao, who is in the south, formally led the team to receive Baijia.

Best of all, started a comprehensive license change.

As time honored brands, these brands are actually worth preserving.

Many times, the brand of an enterprise is more valuable than its actual value.

But the distance is so confident, so proud.

In the eyes of all the people from afar, what they want is not others' signboard, but their own signboard, which is the two words ”far away”!

Baijia, an old retail brand, has always been the top two department store brand in Xiangjiang. It was founded in 73 and has a history of 36 years.

At this moment, countless Xiangjiang residents saw the sign of Baijia disappear in front of the public.

Some old people in Xiangjiang are not satisfied with the Li family.

But at this moment, many people were extremely emotional when they saw the sign disappear, and some people shed tears.

More than 30 years!

Many people have been shopping in Parkview since the first day of its opening.

Over the years, they've been used to all this, to the name.

But now, parka is gone.

……

Central.

Changjiang headquarters.

At the moment, Li family father and son are standing in front of the window sill, overlooking downstairs.

Although they did not see clearly, the father and son both knew that the top 100 supermarket opposite was changing cards.

Although Baijia is not the main business of Yangtze River, it has been brilliant at the beginning.

For more than 30 years, this brand has been popular in Xiangjiang.

Both father and son did not expect that the distance will be in the merger and acquisition of top 100, directly change the card.

This is a very surprising thing!

Baijia may not have much value in the mainland, but it is of great value in Xiangjiang.

Just before today, almost no one expected this to happen.

Li zeju saw that his father had been staring downstairs. He could not help but said with anger: ”Li Dong is too much!”

Lao Li shook his head slightly and said in a soft voice, ”it's not too much, it's self-confidence.”

”To eliminate the influence of the Yangtze River, changing cards is the fastest and most effective way.

He is confident that his far-reaching influence is more deeply rooted in the hearts of the people than the Yangtze River, and can replace the Yangtze River and Baijia.

He wants to build his own retail system, which belongs to his remote system alone.

Over the years, except for the initial era and later Guomei, all the other enterprises that were annexed from afar did not accept them into the remote system.

The era was the first one. At that time, the strength in the distance was not strong, so it was helpless.

Guomei is the Huangjia offer, Li Dong in order to win the Guomei, had to accept.

Today, there is a strong strength in the distance, so the retention of top 100 brand has no significance.

This young man, indeed Overbearing

Yes, overbearing!

Li Dong is extremely strong this time. From the beginning of the acquisition, he is extremely strong. To change the brand so decisively, he is incomparably strong.

He didn't do any research and did not come to consult Yangtze River. He said he would change it.

Such a move, at the beginning of the acquisition, is extremely overbearing.

Li zeju was trying to answer the question, but his father said with a smile: ”forget it, let him go.

This is his idea of being exclusive.

Now, the mainland's retail industry is full of gunpowder, so we can quit at this time to save a lot of trouble.

It's a good thing that we don't have a lot of overlapping business with distant places, even Watsons and the other party don't have too much business conflict.

Besides He is still young... ”

Lao Li is not feeling for himself, but for his descendants.

The education of the descendants of Lao Li's family is not poor, even excellent, and the cultivation of children and grandchildren is satisfactory.

Take over, no problem.

Even after taking over, the group will carry forward, there is no problem.

But Lao Li knew that his sons were still lack of hard work and savagery.

Business management, personnel management, business strategy, these things are not lacking.

But these things are enough?

Why is the self-made generation more respected?

Because they have their own unique style, their bones are also with a savage force, or full of crazy taste.

These people, in a desperate situation, will burst out with greater lethality.

Li Dong has this power!

It is not that the Yangtze River can not be provoked from afar, it is unnecessary to provoke.

When he was still alive, everything was easy to say.

Once he had gone, he fought against the Yangtze River in the distance. Lao Li was almost sure that the Yangtze River would not last.

Because Li Dong dares to fight and will fight at all costs.

Dare your own son?Lao Li didn't know, because this kind of thing never happened to the Yangtze River.

But the unknown is terrible. Lao Li doesn't want to gamble on all this.

There is not much overlap in business between the two sides. It's just a department store business. If Li Dong wants to do it, let him do it well.

Even if the whole retail business, including Watsons, was lost to Li Dong, so what?

The Yangtze River and the Yellow River do not depend on these families.

It is worthwhile for Lao Li to let the crazy young man in the mainland stop at the least cost.

Hearing his father say so, Li zeju was silent for a moment and nodded his head gently: ”it's domineering and young.”

”Youth is not derogatory. Don't think about it.”

Lao Li reminded one, and then he stopped talking and continued to watch downstairs distracted.

……

On this side of the Yangtze River, Li Dong's hegemony is felt.

Some people in the mainland are also feeling.

Guangdong Province.

Shenzhen market.

Wal Mart China headquarters.

Chen Yaochang, then president of Wal Mart's Huaxia District, couldn't help shaking his head and said, ”Mr. Li's overbearing and arrogant is amazing.”

Wal Mart's previous presidents in China were all foreigners.

However, in order to implement the localization strategy, Wal Mart chose Chen Yaochang, a Chinese American, as the president and CEO of Huaxia district.

Since 2006, Chen Yaochang began to serve as president of Wal Mart Huaxia district.

Before that, Chen Yaochang had been in charge of Huikang supermarket, the largest department store chain in Xiangjiang.

Before Chen Yaochang's airborne landing, Wal Mart's performance in China has been unsatisfactory, in a long-term strategic loss state.

The arrival of Chen Yaochang is the test point of Wal Mart's localization.

Chen Yaochang himself is aware of this. Since 2007, he has been carrying out reform and expansion.

In 2006, when Chen Yaochang was airborne, Wal Mart had only 75 stores in China.

In 2009, Wal Mart now has more than 300 stores in China!

However, the large-scale opening of stores and large-scale investment have not achieved the desired results of Wal Mart headquarters.

Because of the rise from afar, it is difficult for foreign capital to survive, and bloody wars occur frequently.

In order to recover the group's losses, Wal Mart has increased the various fees charged to the residents, leading to the dissatisfaction of suppliers in Huaxia district.

Spending has increased, performance has increased, but profits have been falling.

Wal Mart, which is known as low price every day, has to participate in sales promotion war in order to cope with the competition from other enterprises.

Frequently, performance is up, but profits are falling again.

Up to now, Wal Mart has stepped up its offensive from afar, making Wal Mart's life in China even more difficult.

On the 11th, the headquarters announced an increase of 20 billion yuan.

However, Chen Yaochang was not happy for a long time. Soon, news came that if Wal Mart was suppressed from afar again in this round of war, he could leave.

In recent years, Wal Mart has invested more and more in China, which is the market.

But China's vast, for many years has not brought Wal Mart back due returns.

Coupled with the tense situation in China's retail industry, which has consumed a lot of manpower and material resources, many high-level suggestions of the headquarters, like Carrefour, have to withdraw from Huaxia.

Although the battle has not yet begun, Chen Yaochang suddenly felt that he might be ready to leave.

Crazy in the distance!

Just today, the top 100 changed cards at the same time.

Not far from the headquarters of a Wal Mart store near the same time, there are six stores about 1000 square meters began to decorate.

In addition to these 1000 square meters of stores, there are also four or five community stores are also being renovated.

All stores are far away!

Surrounded by Wal Mart stores!

It's not crazy. What is it?

A supermarket nearby, suddenly more than 10 supermarket stores, this how much investment?

Chen Yaochang is still waiting.

He wanted to know whether it was a special case or both.

If it's all, far away it's throwing money at Wal Mart, trying to kill Wal Mart.

Wal Mart has money, the key is how much support can China get here?

20 billion is just a talk. Since it is said that within three years, it is impossible to invest in China at one time.

Maybe only 35 billion or less will be invested this year.

How to fight a hard battle with such a large investment?