Chapter 1584 (1/2)
From the 15th, Li Dong frequently went in and out of the major hotels.
At first, we didn't care.
However, soon, there was a rumor in the industry, and Li Dong again mentioned the exclusive cooperation before.
As early as in 2008, Li Dong once mentioned the exclusive cooperation in a gathering of real estate agents.
However, at that time, the strength and reputation from afar were not enough. When this proposal was put forward, almost no one on the scene agreed.
In the later period, some real estate enterprises agreed to cooperate with the supermarket.
However, the exclusive cooperation agreement on the commercial plaza has not been carried out.
Even though Longhua and Longhu have reached an agreement on settlement with distant places before, it is not an exclusive agreement. The commercial squares developed by Longhua and Longhu are still attracting investment, except some of which are settled by distant supermarkets.
This time, in July 2009, Li Dong ascended to the world's richest man and entered the world's top 500 from afar, and began to impact on the status of the top 10 retail stores.
The distance at this time is not the same as last year.
At the moment, Li Dong again mentioned the exclusive cooperation, and the effect was quite different.
Before the charity night started, there were already 67 real estate enterprises that began to talk about specific cooperation matters with distant places.
These real estate companies may not be top-notch in strength, but Li Dong chooses real estate enterprises in some second and third tier cities with commercial square development in their core areas.
These developers are either powerful or jointly developed by many enterprises in the core area of the first tier cities.
Moreover, it is difficult to sign an exclusive cooperation agreement in the first tier cities. After all, the core commercial squares in these cities are not worried about the problem of attracting investment and renting.
Second and third tier cities should be a little weaker, and even developers should be better.
If we talk about cooperation with these enterprises, we still have an advantage in the distance.
……
Li Dong kept talking with these real estate enterprises for several days.
Even if some people didn't understand it at the beginning, they all understood it later.
No one is a fool at the helm of a large enterprise, whether it is a state-owned enterprise or a private enterprise.
At the beginning, I didn't understand it, not because I couldn't understand it, but because I didn't expect it.
Monopolize the commercial square!
This idea, in the current business community, in the current retail industry, really few people think about this possibility.
Nothing else, the price is too high!
There are 334 prefecture level administrative districts in China.
What is the concept of monopoly, regardless of the county-level administrative region, or monopoly of the prefecture level administrative region?
Far away, at least 80% of the prefecture level areas should be monopolized.
And a prefecture level administrative district, generally will have the main city area, the prosperous area, the commercial district
In a prefecture level area, if you want to complete the monopoly of the commercial square in the core area, the minimum standard of each prefecture level city should be more than three core commercial squares.
There are 334 prefecture level administrative districts, and there are at least 1000 shopping centers in the distance!
It's a shopping center, not a super, not a convenience store!
In the industry, shopping malls are actually one level higher than hypermarkets, but even with hypermarkets as the standard, supermarkets above 7000 square meters can be considered as hypermarkets.
What is the concept of 1000 hypermarkets above 7000 square meters?
In the second half of 2004, Li Dong rented tens of thousands of square meters of floor space in Pingchuan's Longhua square to open a shopping mall. At that time, all kinds of expenses in the early stage plus the first year's rent cost more than 10 million yuan!
Of course, at that time, the reputation was not obvious from afar, and all kinds of expenses were more expensive.
In the distance, at this point, if the rent is long, the rent is generally much lower, and there is a longer rent free period.
In addition, there are many suppliers from far away, so the payment cycle has been extended a lot, and there is no need to invest too much in the early inventory.
But now the rent is much higher than in 2004.
In fact, the cost is almost the same.
A hypermarket of 7000 square meters or more must invest at least 15 million yuan, which is the minimum standard.
After all, what we want from afar is the commercial core area. In fact, there are still 15 million operas in some third tier cities. It is normal for the first and second tier cities to double several times.
If you want to win over 1000 hypermarkets in the core areas, the minimum investment is to prepare more than 20 billion funds.
20 billion is the minimum standard, and 1000 companies are also the minimum standard.
More than 300 cities, 1000 hypermarkets want to complete monopoly?
In 2008, according to the statistics of Shanghai stock market, there were more than 200 hypermarkets in Shanghai!
Can't other enterprises be forced to do by three hypermarkets in a city?
It can only be said that Li Dong thinks too much!
If he really wants to cut off the expansion of other large enterprises at the root, the scale will have to be expanded by three times. After all, some small cities in the third tier will not have so many big stores.In other words, if you want to complete the plan in the whole country, it is almost enough to take 3000 hypermarkets from afar, excluding the first tier cities.
And the investment amount is about 60-80 billion.
It doesn't sound like a lot, but these are just early-stage investment, later staff expenses, enterprise expenses, water and electricity charges
This series of things are not included!
Including the warehouse, distribution center, these things rental is OK, if you want to complete the layout from afar, this investment scale will be more than doubled!
In total, the investment amount should be as high as 150 billion!
150 billion investment in supermarkets?
If we add the original system of remote retail, the net assets of a remote retail group in China will reach about 200 billion yuan. The distribution center and storage are also included in the logistics group.
What is the concept of investing more than 200 billion RMB in retail enterprises?
Investment does not represent market value, which are two different concepts.
A supermarket with an investment amount of more than 200 billion yuan. In fact, if the 200 billion yuan is converted into the data of listed companies, it can be regarded as the part of shareholders' equity. Of course, shareholders' equity can also be called net assets, which means that shareholders' equity reaches more than 200 billion yuan.
Today's retail groups, Wal Mart is worthy of the world's hegemony.
What is the shareholder's equity of Wal Mart in 2008?
$60 billion! About 400 billion yuan.
Wal Mart is the world's largest super retail group, and from afar, it will invest 200 billion yuan in China. This crazy idea has never been considered by outsiders.
Once we really want to do this from afar, and the performance in China mainland will not meet the expectation, then Li Dong will wait for compensation.
After all, this cooperation is a leasing business, not a proprietary property acquisition.
With the increase of rent, the final profit of the supermarket in the distance will help the real estate developers to earn.
Is this expansion meaningful?
……
Does it make sense?
Such doubts have been raised several times in Yuan Chengdao's mind.
When Li Dong and other real estate developers continue to negotiate, Yuan Chengdao finally can not hold back, broke into Li Dong's office and asked about this sentence.
”Does it make sense?”
Yes, Yuan Chengdao is hard to understand!
If Li Dong wants to expand in the world, even if he doesn't make money, he agrees.
After all, in the international market, there is a gap in the distance. Even if he doesn't make money, he acquiesces to the fact that he thinks it's not good to open the market.
However, at home, it has become the first overlord in the distance.
At this time, to do such thankless things, in Yuan Chengdao's view, really does not have much significance.
Li Dong looked at Yuan Chengdao, who was angry in front of him. After a moment's pause, he said with a light smile: ”why is it meaningless?”
Yuan Chengdao was annoyed and his words were not objective: ”now, we have occupied a large market share in China's retail market!
In addition to the Shanghai market, even in the East China market, we are worthy of No.1 market share!
In other regions, our business is also covered.
I can agree with you that you want to enter the southern market and expand our market share in the south. I can accept that you want to continue to increase our market coverage.
But now, what's the point of spending a high price to complete the market monopoly in China's mainland?
Is it necessary to have a large market without profit?
What's more, we don't have the ability to use so much capital. I know that you should take the means of financing for external financing.
At that time, we also have to pay these interests, plus the high rent, we may have a loss situation.
If you don't make money, you will lose money, just to satisfy your vanity? ”
Yuan Chengdao said it very directly. At this time, he couldn't help it and angrily rebuked: ”is monopoly really good?
Not really!
Today's monopoly industries, you can see, without government support, many monopoly industries have to pay the bottom of the sky!
Besides, we are not a high profit energy industry, but a retail industry.
Our profit margin is not high at all. Now we have to expand in the mainland without considering the cost. Is this necessary?
These cooperative shopping malls are all lease contracts.
Once the contract expires and the contract is not renewed, we have nothing left.
In other words, maybe ten years later, there may not be an increase in the distance, but a downward trend.
Is this ten-year period used to satisfy the desire of monopoly?
I don't even talk about the response and attitude of the government and other enterprises. What if you made it?This kind of explosive growth and breakthrough is not what we need now.
Now, what we need is stability.
With the recovery of the real estate market and the rise of rent, we can use this money to expand the proportion of our self owned property.
At present, the proportion of self owned property in remote retail is only about 14%. In the first two years, this proportion is not low.
But now, other enterprises are actually expanding this proportion. The proportion of self owned property of Gaoxin retail enterprises has even reached 20%, which is still growing.
What about us?
We are stagnant and do not say that once we adopt the leasing mode, the proportion of our self owned property will drop below 10%. Such a distance is the distance you want?
Yes, at that time, we ranked first in terms of revenue, scale and many things.
But this kind of Castle in the air will collapse faster than everyone imagined.