Chapter 1503 (1/2)

On the street.

Li Dong, wearing sunglasses and with a smile on his face, said, ”I'm Li Dong at the moment. Will anyone believe me?”

Qin Yuhan hit: ”big city, everyone is very busy, no one will really care who you are.

They worship Li Dong, not because of this person and the name, but because of your wealth and status.

At this moment, you leave the halo, why do others want to see you?

Of course, you let old Tan and them all come out and make a big show. I think some people will watch it. ”

”You're the one who brags in my mouth.”

Li Dong shook his head and changed the topic: ”I have a look at your ordering website. The purpose should be to create a C2C platform similar to that of taking out treasure.

Of course, you said it was o2o, and I didn't say anything.

The existing goal of ordering meal network is to make group buying small and single.

You should have a good idea of these positioning problems, so I won't say much about them.

But since it is ready to do catering industry treasure platform, it is not for B2C to do, at least not at the beginning.

Today, I saw a lot of couriers from the ordering website shuttling through the streets. I think your investment in this area will not be too small.

However, an emerging industry, in fact, is not to improve the layout, but to seize the market!

It's too slow and expensive for you.

The current goal of the ordering network should be to rapidly layout and complete the market occupation.

A large number of cooperative merchants and users are the root of your business.

As for service, there is no need to be perfect at the beginning.

Early, your courier can be part-time, you can contract to a third party, there is no need for their own layout.

Later, when there is a second, third platform, and you start to seize the market, and the market is facing saturation.

At this time, your task is to improve the quality of service and core competitiveness.

Professional express delivery team, professional customer service team, professional quality inspection team, and even some tasting teams can be established.

In the early stage, it's not necessary.

You are different from far away. Why did we do express delivery at that time?

Because we are not the only one in the market, let alone the first one!

We don't have any advantages. We have to work hard on it and win by service. ”

Li Dong's words are exactly the same as Zhang xuhao.

In fact, Qin Yuhan and Qin Hai all understand this truth.

The key is that the Qin family were greatly influenced by Li Dong.

How did Li Dong's distant mall rise and how to complete the counter attack? All these processes were experienced and participated by the Qin family.

Therefore, when creating the ordering network, they subconsciously chose to take the road of Li Dong.

But the actual situation is, the ordering network and the distant mall are not the same!

When the distant mall was established, the first goal was not to grab the market, and the market at that time was not without similar websites.

The o2o catering platform, however, is still in its infancy due to its small scale.

At this time, the market is broad, customers also did not care about the quality of service.

Therefore, the main task at present is not to improve the quality of service, but to expand the scale.

Qin Yuhan frowned and said: ”the outsourcing team, after all, is not its own team. Its efficiency is slow, the service is poor, and there is no sense of responsibility.

Light to expand the scale, there is an advantage in the early stage, but in the late stage, it is also against the trend.

In the early stage, it was also the time to build a reputation. At this time, we were on the market, and our service almost didn't matter.

However, once a second platform appears, the service provided by the other party is better than ours. At the beginning, it may not be as good as us. In the later stage, the other party will gradually gain the trust of users, until it surpasses us.

And we, if we want to change our image again, because of the stain in front of us, we have lost a lot of credibility.

It's like taking out treasure. How well we do in front of us, the market has been seized.

But now?

Because of the flood of fake goods, poor efficiency of express delivery, poor service attitude of merchants and difficulties in settlement of after-sales claims

This series of problems, because in the early stage, they only focused on expanding the scale and ignored or indulged in all these things. In the later stage, some of these problems will not be able to go away. ”

Li Dong said speechless: ”can that be the same?

What's more, no matter how bad you say, it's an indisputable fact that Taobao is still the first platform of C2C.

Although it is difficult to correct now, it is not that there is no chance. On the contrary, because of their strong strength, they have more opportunities to correct.

If you don't catch the market in front of you, do you think there's still money to dig?

If we didn't rob the market of eBay, there is no chance to correct now. Even if there is no chance, it has been changed.

Also, who told you that the third party must be bad?That's just your idea!

Each enterprise has its own style. Not every enterprise thinks that it is not their own business, so they will not care about it.

What's more, express delivery is the delivery, who told you that the delivery is their own things?

Even the distant express delivery is not all of our own products and third-party goods. Is our team not going to deliver them?

As long as we have a good management mechanism, all problems are not problems.

As for your express delivery, you can establish an evaluation system to evaluate the service of couriers, just like the platform of a distant mall. Is this difficult?

Many orders, good evaluation, you give more extra rewards, who will not be moved?

In express delivery industry, all of them make hard money. No one cares about money. It's hard for them to make more money. Do you think they want to make less?

In addition to a few muddling along, who doesn't want to work well and earn more?

In your eyes, these people are just waiting for death to become couriers? ”

Li Dong said, seeing Qin Yuhan pondering, he said: ”also, the PC market will gradually decline.

The future is mobile king!

At this time, in fact, you can lay out the mobile terminal, rather than continue to vigorously promote the PC market.

It's just a meal. Why do you order takeout? The key is to save time!

If I order a takeaway, I have to turn on my computer and order online.

If I have that skill, I might as well call someone to take out.

What you need to do is to make users more convenient.

Hold the mobile phone, the user is a bit casual, OK, everything is done, simplicity is the first thing.

In the early stage, it is not for the sake of small money, advertising and pushing for businesses. The key is taste and quality.

Wait until the reputation is established, and then think about making a profit.

Also, cancel the phone order!

Although the cancellation of telephone ordering seems to cause some loss to your business at present, it must be differentiated. You are ordering food online, not taking out in the traditional sense!

Imperceptibly, let users realize that I am using a ordering platform, not a fast food restaurant.

Have you ever seen that users call to order before buying things in Taobao and distant shopping malls?

They all place orders directly. Great! Ask customer service for some questions. Who will call to say what to buy?

This is also to reduce your workload and reduce costs.

The customer service team you've built up has almost become a takeaway order taker. It's a joke.

Users call you to order meals, and then you call the merchants. Isn't it unnecessary to take off your pants and fart?