Chapter 1481 (1/2)
Xu Shengzhe's purpose of looking for Li Dong is similar to Chen Mingyong.
After finishing the topic of oppo, Xu Shengzhe said: ”I've thought about it. Since you don't want to entrust the remote city to us, we can do it ourselves.
In the past two years, commercial real estate has developed rapidly.
So I want to transform. Longhua will not mainly develop residential real estate, but commercial real estate and tourism real estate projects.
Longhua real estate is different from you in business.
My main purpose is to speed up the development of Longhua
At present, the investment situation of Longhua shopping mall is very good. I don't want to see some commercial buildings in Longhua.
So in the next few years, I want to invest more in this area... ”
Xu Shengzhe said for a while, and Li Dong said slowly, ”you are ready to enter the commercial real estate field with all your strength. How strong is this effort?”
”In two years, 100 billion yuan will be invested.”
Li Dong slightly picked his eyebrows and said for a long time, ”where's the money?”
”Banks, credit, trust, fund, private lending All of these can be done. As long as we can provide 20% of the funds, we can definitely complete them.
In the new town, the capital has begun to flow back... ”
Li Dong interrupted: ”that is to say, if you are going to invest 100 billion yuan, your own capital should be less than 20 billion yuan, and the other 80 billion yuan will be completed through other channels?
I don't know the current debt ratio of Longhua.
Longhua, known as 60 billion assets, has more than 40 billion liabilities.
If you increase the debt by 80 billion yuan, I calculate that you will make a profit of 10 billion yuan in two years. Do you overestimate you?
Two years later, Longhua's total assets will be 150 billion yuan, and its liabilities will be more than 120 billion yuan. The real estate market will be a little rough and the financial institutions will be slightly changed. It is very likely that Longhua will be finished.
Are you sure you want to do this? ”
In fact, in recent years, investment in commercial real estate is still very cost-effective.
But Xu Shengzhe dare to think how large-scale Longhua is?
If we want to complete more than 100 billion yuan of project investment in two years, we will take a lot of risks.
It is not to say that if the land price rises and the house price rises, the investment will certainly make money.
If so, no real estate company will go bankrupt.
The key is that the commercial real estate payment is not fast, and the overload investment, just interest, can pressure Longhua breathless.
It is impossible for all the capital of hundreds of billions to borrow from banks.
In addition to other channels of fund-raising, the annual interest rate is probably tens of billions.
Two years later, once Longhua encountered a crisis, the whole group would end up in bankruptcy liquidation.
Insolvent, that's normal.
Although Longhua says that his net assets are as high as 20 billion yuan, Li Dong has a good idea.
That's 20 billion. Pay interest. That's about it.
In addition, many real estate enterprises have begun to enter commercial real estate and do commercial real estate. The location has a great influence. The investment promotion, promotion and publicity are all very important.
Xu Shengzhe suddenly wants to enter on a large scale. Li Dong still feels a little adventurous.
The former life is the former life, and now is the present. Who knows what kind of situation will be in a year or two?
Real estate project is not a matter of a day and night, Li Donggan, because there is a need in the distance.
In the past, with the impact of e-commerce, some large shopping centers went bankrupt, and many real estate companies went bankrupt.
Li Dong has his own planning, which is different from Xu Shengzhe's simple real estate business.
Xu Shengzhe said with a smile: ”isn't this asking your opinion?
In fact, the investment of 100 billion yuan is not too much. You know it.
I just want to hear your opinion. What do you think is the future of commercial real estate in the next few years?
Needless to say, it's enough in two or three years. It's a big deal. When the rent and sales ratio is raised a little, it's not as serious as you think. ”
Li Dong said with a light smile: ”what can I do for you?
After two or three years, I don't think the market is big enough?
I can't even see my own future, let alone help others to see, you really think I can predict?
Anyway, I have only 20% shares in Longhua. It's only a few billion. I don't care about it. You can do it by yourself. It doesn't matter if you lose. Don't involve me.
Of course, judging from the current situation, there are still prospects.
The key depends on how you operate and how you operate.
Commercial real estate is not just a house. I don't need to say anything about it. In a word, take it easy.
Don't fall down one day. There's no chance of running. ”
”You crow mouth...”Xu Shengzhe laughed and scolded, and did not ask again.
In fact, he understood what Li Dong meant.
There should still be prospects.
The key is that there are a lot of unexpected factors, especially if Longhua wants to use a small, broad and large scale to leverage an industry of over 100 billion yuan this time, there must be risks.
However, most real estate companies, including some giants, do the same.
Li Dong reminds a few words, there is no strong dissuasion, that is why.
As for whether Longhua can get such a large amount of funds, the problem is not big. It depends on Longhua's own operation.
After saying a few words, Xu Shengzhe said half jokingly: ”when our shopping center and urban complex are online, it will be of great benefit to you.
We can continue to cooperate. I'm thinking of you.
To invest in commercial real estate, we even consider you as an assistant to you... ”
”Don't make me sick.”
Li Dong scoffed and said, ”there are some things you should try less.
How many shopping centers do you think I will continue to expand in China?
The 50 remote cities I planned are almost saturated.
The retail market, especially offline, has been booming in recent two years. It's hard to say next.
After that, I improved the layout of some third, fourth and even fifth and sixth tier cities, including villages and towns. This is true.
Convenience stores, community stores, these should be the mainstream in the next few years.
Small investment can also improve the layout of my retail industry, and even replace some express outlets as logistics distribution points.
Shopping mall, why do I invest so much?
The layout of the first and second tier cities is better, but the third and fourth tier cities are not comfortable with money. ”
Xu Shengzhe slightly raised eyebrows and nodded without saying anything.
Li Dong said something to him.
After all, it is impossible to cooperate with Longhua in the layout of the whole city.
In cities such as Shanghai and Beijing, not to mention one large shopping center, even ten shopping centers can not be covered. There are still markets.
But three or four lines, that's not easy to say.
……
After a while of communication, Li Dong didn't say much about Xu Shengzhe's ideas.
This guy, he said, was consulting Li Dong. Actually, he should have been determined.
Even if Li Dong disagrees, it is of little use.
Although Li Dong holds 20% of Longhua's shares, it was agreed that you should manage yours and I should manage mine. Neither of them will participate in the operation and management of the other party's enterprises.
Speaking of the end, Xu Shengzhe said again: ”how do you think Longhua is now listed?”
”A-share or Jiangxiang?”
”Xiangjiang!”
Li Dong was speechless: ”at this time, go to Xiangjiang and go to the stock market. I'm looking for death.
The domestic economy has begun to recover, and the real estate industry is also recovering.
It's not on the other side of Xiangjiang.
What's more, what's more, Xiangjiang people know which green onion Longhua is?
You go to the market at this time, absolutely dead.
How hot was country garden speculation at the beginning? At that time, people were 100 billion rich. In China, for the first time, their assets exceeded 100 billion.
And you see now?
I don't know what you're looking for. How much money do you think you can raise or how much popularity you can expand?
Do you want to take advantage of the listing opportunity to improve your national layout plan? ”