Chapter 1453 (2/2)
It is almost impossible to shield the remote traffic entrance, even if we pay a higher price.
Second, this means is not suitable for use. We can use it, and we can use it from afar.
In the end, it won't be us who will be cheap. It will only be other people, including several major operators.
Third, as for pony, you said that the large-scale subsidy of user traffic costs... ”
The senior executives said with some helplessness: ”nowadays, the traffic cost is very expensive, and 3G consumes more traffic. With so many user groups, we really need large-scale subsidies. I'm afraid we have to burn in billions to barely make it.”
Ma Huateng raised his eyebrows and said, ”are there so many?”
”Absolutely, there are not many package traffic now, and once we subsidize, users will increase the traffic application on this.
For tens of millions of mobile phone users, the per capita subsidy is 10 yuan, which is 500.6 billion yuan.
Moreover, it's still a month, and it's even scarier all year round.
Even if we have reached an agreement with the three major operators to reduce the traffic cost, we really need to subsidize it for a year, and the 10 billion will be burned out. ”
Ma Huateng frowned and said, ”what do you think we should do?”
”In fact, the subsidy policy is OK. Now several major operators are promoting the 3G industry, and they also hope that users can convert to 3G users as soon as possible, because they have invested a lot in it.
Enterprises are willing to make their own subsidies, they will not refuse, so the plan is feasible.
However, there should be restrictions. Not all products can be subsidized for traffic. We can specialize in a certain item, such as mobile QQ, without subsidy, and simply free of traffic.
But this aspect needs to set some threshold, will produce the expense, carries on the shift only then.
For example, chat can be free of traffic, into space or video chat, need to consume traffic, otherwise we can not afford subsidies.
In addition, other products can consume more traffic... ”
The speaker took a look at Ma Huateng. Ma Huateng frowned slightly and said for a long time: ”it's not necessary. Now it's not for the purpose of saving money, but for PP.”
He understood the meaning of the senior management's words. In fact, many software can steal traffic.
The high traffic consumption generated among them is not all earned by several major operators.
However, Teng Xun didn't need to do this. It was originally to deal with the threat of his opponent. At this time, in order to save money, he did this kind of thing and tried to find his own death.Seeing Ma Huateng's refusal, the public did not continue to say this, and there was humanity: ”traffic subsidy is feasible, in addition, I suggest technical interference!”
”Technical interference?”
”Exclusion, incompatibility!”
”This is a double-edged sword,” Ma Huateng said
The speaker was Teng Xun's chief technical officer. Wen Yan said in a deep voice: ”it's a double-edged sword, but pony, if you really want to fight a war with a distant place, this is the biggest killer's mace!
The key lies in our trust in users and their viscosity.
Between the two choices, is the choice of QQ or PP, I think, at present or we have more advantages.
Of course, only for PP interference, the rest is not necessary. ”
When he said this, he was helpless.
Technical interference, they can do, for distant products, they do some special response, can make the products of both sides incompatible.
But there are too many products in the distance. Wancartoon, remote mall, remote microblog and remote PP are products with a large number of users.
Once there is incompatibility and exclusion, the final death is still unknown.
When he said this, Ma Huateng suddenly said: ”you say, if we are not compatible from afar, choose one from two, how will users choose?”
People are stunned for a moment, they actually did not consider this possibility.
But now Ma Huateng said, many people's faces are some gloomy down, after a long time, there is humanity: ”should not do so from afar?”
”When it's time, we can sue them for unfair competition.”
”You can find the Ministry of industry and information technology to mediate...”
People's words let Ma Huateng some speechless, just you also take the initiative to interfere with each other's technology.
As a result, I just said that you were all withered. Obviously, with a single instant messaging war, we still have confidence, which can spread to all products in the distance, and these people will have no confidence at all.
After all the discussion, they finally decided to discuss the issue of traffic subsidy with the mobile phone qq3g version launched on the 20th.
As for the technical exclusion, it is not suitable for application.
To small business, small software, Teng Xun can try.
However, for those users who have hundreds of millions in the distance, once the choice of one or two is really opened, they may be more troublesome.
For today's sake, only by constantly updating their products to make them more suitable for the mainstream population.
What they are caught up with step by step in the distance is not because of other things, but because the time of updating is always faster than them.
It's not technical, it's market research and feedback.
It seems that we seldom do any market research and feedback work from afar. If we have a product, we will launch it directly, and the general effect will not be particularly bad.
This is the main reason why Teng Xun is slow every time.
Most of the time, Teng Xun is still doing public testing, when doing the user experience stage, people began to go online.
In this way, a lot of time is saved in the distance.
is the reason why Teng Xun is a suck at many technical staff here. It's not that we don't give enough power, but that we have problems there.
It takes a lot of time to do the test every time. It's very troublesome to know whether the scheme should be perfect at the beginning!
At the same time, Ma Huateng also makes people stare at every move in the distance.
If there is really any action in the distance, he will hold a decisive attitude and start a technical repulsion war with the other party.
Ma Huateng heart or have the last bit of confidence, Teng Xun after all established more than ten years, more than ten years, accumulated countless users.
QQ is no longer a simple chat software. After watching it for ten years and using it for ten years, users should have been inseparable from it.
Of course, until the last minute, it's not necessary.
Unless it's time to face life and death.
When Ma Huateng hesitated about this, he did not know that Li Dong had already made up his mind.
Ma Huateng has not finally decided whether to fight a mortal battle, but Li Dong has already made up his mind and made up his mind.
As long as the mobile wechat covers a part of the crowd and lays a winning chance, he will start the PC War, and the idea is the same as Teng Xun's executives.
Anti foreign war!
This is not what Li Dong thought for no reason, but the 3Q war in the previous life. Teng Xun relied on this and nearly let 360 collapse. Finally, 360 had to admit defeat and finally it was over.
Even so, there are tens of millions of users who unload 360.
After all, compared with the user base, 360 is far less than Teng Xun, and 360 has substitutes, but Teng Xun at that time did not have a substitute.
And Li Dong's idea is the same!
QQ has substitutes, PP in.
The microblog and mall products, although there are other software can replace, the key is that the scale and user experience are far less than far away.Li Dongjian believes that it will be he who will win the war.
Of course, such a move can not last long. It can only be decided quickly.
Once it lasts for a long time and causes great repercussions, the government will certainly intervene.
This scheme can only be used once. For the first time, it can be said that there is no precedent for normal business competition.
But if you don't succeed at one time, I'm afraid you won't get the chance the second time.
Li Dongdu believes that after one time, I am afraid the government will introduce a series of restrictions.
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