Chapter 1045 (2/2)
Li Dong gradually understood that there are three dates for products in supermarkets: sales date, best date and expiration date.
The food is out of date and worthless, needless to say.
After the best selling date, supermarkets begin to think of ways to deal with the food, such as discount and promotion, which are common things.
Sometimes, the profits of supermarkets are very high. The gross profit margin of some commodities can even reach 50% or more.
Why is the final net interest rate not high? These expired products are actually an expense.
Of course, not every product needs to be responsible from afar.
Some products will be recycled by the original manufacturer.
But if you can't sell it out and the goods are in a lot, you can't lose all of them. The supermarket should also bear part of the loss.
When Yu Bo said this, Li Dong said in a low voice: ”do you mean that these are unsalable products from afar, which are recycled by manufacturers?”
Yu Bo licked his lips and said, ”more than that.”
”More than that?”
”Yes Yu Bo affirms: ”really want these, I am not strange, after all, the product is unsalable, these are normal, I will not think much.”
”What else?”
”Some of these stocks are actually products that have been put on the shelves at a distance, and I see the marks on the shelves.
In other words, these things are actually sold from afar.
However, it is only nominal sales, in fact, it has not been officially put on the shelves, and has been directly taken back by the manufacturers through channels. ”
It was Li Dong's turn to be a little puzzled and said: ”if according to your opinion, if these commodities are put on the shelves, they will be sold out, only if they have advantages and no disadvantages.After all, the performance has improved... ”
”Yes, the performance has improved, but it does not mean that the profit has been improved. As I said before, it's just after the sales period, not the expiration date.
After the sales period of products, in fact, we are discount treatment, not only no profit, some products even have a loss.
And after the sales period of the product, in fact, can be sold for the second time.
If you are not afraid of trouble, you can even change the packaging and re factory, which will not affect the sales and quality
”You mean...” After a while, Li Dong finally understood and said, ”our products have not actually been put on the shelves, but on the list and in the warehouse, the date of purchase is registered.
After the best selling period, the goods will be discounted.
And this discount is only nominal. The goods have never entered the market from the beginning to the end.
At the final stage, the goods are returned to the manufacturer in the name of discount and promotion? ”
”Yes.”
”So, our performance has improved, but our profit has been slightly lower.”
”I'm not sure about that, but I think it should be.”
”And the manufacturer, get this batch of goods, heart black point, change packaging, secondary sales.
Even if you don't want to be black, if you sell it to others at the price after the best sales period, even if you are far away, you can still get a second profit? ”
”It is.”
Li Dong picked his eyebrow and said, ”this is a combination of two benefits. If the performance in the distance is improved, the manufacturer will have a second profit. Am I right?”
Yu Bo said softly: ”yes, what we care about is the performance. As for the profit decline a little bit, it's impossible.
After all, far away has been the pursuit of revenue, want to be the first.
It should be acceptable if the performance rises and the profit declines.
As for the extra goods, if they can't be sold out, they can't be rotten in the warehouse
”Yes, there are too many goods, and each batch is a little bit more, and no one pays attention to it.
We have so many stores and so many activities. Who knows whether temporary mobilization of goods is enough, at least we must ensure that we can't run out of stock. ”
Li Dong laughs at himself, which will not happen in other supermarkets.
Out of stock rate, which is an important assessment index in retail enterprises.
What do you mean?
That is to say, it is better to purchase less than to purchase more, and only when it is about to be sold out will it continue to purchase.
However, far away, there have been more activities, often and online shopping mall for cooperation.
There will be a lot of trouble if we buy less.
Therefore, in the distance, the purchase has been greater than the shipment, only inventory, rarely out of stock.
Of course, even if there is inventory, it will not be too much. We will conduct research before we will decide how much we will buy.
But if a little bit more, excuse for the next activity to do preparation, or increase in shipment, more stock has become a matter of course.
Li Dong wanted to understand this, and finally said deeply: ”the manufacturer, after the second profit, there will always be a rebate, right? Far away, it's not enough to make a second profit for others. ”
”Only the boss knows about it. I don't know whether or how much it has, and I don't ask much about it.” Yu Bolian was busy.
Li Dong said in a low voice: ”OK, I know. You are busy with you. You don't have to worry about these things.”
”Well, I understand.”
Li Dong hung up the phone with a self mockery on his face. When the performance in the distance went up, the manufacturer had a second profit, and some people could still get the profit returned by the manufacturer. It seemed that everyone was happy!
But actually?
Where did the money come from?
The profits from other commodities in the distance are shared equally. In addition, as the performance goes up, the tax revenue will rise a little.
In short, the loss is only far away.
Of course, it doesn't matter if you only care about performance and lower profits.
Didn't Li Dong want to be the first?
OK, here you are!
Our performance is very good. Although the profit is low, we can't help it. If we have good performance, we will promote sales and discount. These activities will certainly be carried out.
As for the promotion product, it is directly covered by people, which is a symbol of good business.
What? Making money?
We don't expect to make money. The task now is to make money. We will wait until we become the first.
I'm afraid it's not just one person's idea, but many people's.
Who makes you Li Dong want to be the first!
Who let you Li Dong only care about the performance, the performance is good, get more bonus, also did not see who profit margin decline by you punished.
And this risk is not big, the goods really into the warehouse, also really unsalable.
Is it not normal for unsalable products to be discounted?
The only unusual one is probably the buyer after discount. It is the original manufacturer.But no one stipulates that the original manufacturer can't be a customer, right.
Naturally, there are loopholes, but it's not a crime. It's really hard to identify.
Of course, if someone took a kickback, it should be able to identify.
But is there any evidence?
No!
Zhou Haidong said that there was no problem with the accounts of Jiangxi Province. It must be, because all the accounts that should be kept are in the accounts.
There are records of goods in and out of the warehouse, and there are also discount activities.
Even the performance has been taken into account. The only thing omitted is probably the removal.
People in Jiangxi Province are good at handling affairs. When they go out of the warehouse, they will finish the promotion. The money for manual transportation is left over. They can save money. What a good staff and supervisor!
The bottom employees don't know whether there is promotion or not, and the senior executives don't really care about which products are involved in the promotion.
The warehouse is only responsible for the import and export of goods, other they are not responsible for.
There are not many people needed in the middle and there are not many processes.
Of course, there are still procedures and audits for goods to be sold in shopping malls, but these processes have been reduced to a minimum.
Simplify a few procedures a little. I'm afraid many people don't realize it.
What they saw in the documents was that only the so and so commodity participated in the promotion, and then the promotion effect was good, and all of them were sold out. It was normal.
How many people will go to thousands of products to see if this product is on sale?
Even if go to see, a sentence sold out, what can you say?
Or to be more troublesome, the goods will enter the market directly and the manufacturers will recycle them back. In fact, if the cost is slightly higher, their secondary profit will be lower.
It's not necessarily impossible for a more cautious person to do so.
This move, in other supermarkets may not work, in the distance, can really fool the past.
Who let the remote side of the laissez faire, the major departments, mainly look at the performance of revenue, with other things are less management.
When the performance is good, even if the profit is lower, many people can accept it.
If everyone did this, Li Dong would not be able to see that, and so would the others.
But it's a little bit obvious here in Jiangxi Province.
Especially after Chen Ke's arrival, the performance of Jiangxi Province suddenly increased a lot. I feel that there are some elements of fooling people in it.
At this point, of course, Li Dong would doubt it.
Li Dong is not the only one. In fact, there are doubts in finance and supervision, but no evidence can be found. After all, all kinds of procedures are perfect and the accounts are OK.
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