Chapter 778 (2/2)

Lin'an.

Old Ma was really angry. For the first time in the conference room, he swore: ”this son of a bitch is not shameful! What's the matter now that business war returns to commercial war? ”

Everyone looked at each other in awe, but they could feel the anger of the chairman.

These days, while the distant cash reward is spreading, the news of taking out treasure and selling fake goods is also spreading.

The General Administration of quality supervision, inspection and quarantine and the General Administration of industry and Commerce have issued a notice to warn the government to do a good job in supervision.

Things are now fermenting. If things go on like this, under the pressure of public opinion, the State Administration of industry and Commerce and the General Administration of quality supervision, inspection and quarantine, are likely to settle in and dig out treasures for a large-scale rectification.

We are not afraid of rectification, but we are afraid of falling into trouble from distant places and other platforms.

Once in the period of rectification, tuobao can not make response measures, which is likely to lose all the advantages in front.

At this time, they had no strength to fight against the State Administration of industry and commerce. It was different from a few years later, when the Ali faction was very powerful, and when the General Administration of industry and Commerce made a punishment, they still dared to confront openly.

But now it's only in 2007. The e-commerce market is not so important, and the alisystem is not so important.

At this time, when we fight against the State Administration of industry and commerce, it's like trying to die.

And what caused this situation, they didn't even have to guess, it was from afar.

As you can see from the reports, he tried to belittle the treasure and raise the distance. Li Dong almost told them that it was he who asked people to report. What can you do.

After a fire, old ma calmed down and said calmly: ”we will issue an announcement immediately, introduce a new policy to crack down on fake and shoddy products, close some shops with serious complaints, and make rectification within a time limit.”

The crowd was in a hurry, and then there was humanity: ”Chairman, but this is a temporary cure, not a root cause. Even if we make a fool of the past for a while and then attack us from afar, we are still in a passive state. ”

A lot of people nodded, which is really a problem.

As a third-party platform, Taobao's supervision and audit of each store is limited and cannot be comprehensive.

Not to mention whether it can be achieved, the increase in operating costs is on the one hand, and on the other hand, the consequences will be unpredictable once the crackdown is carried out.

There are so many individual merchants, which is their biggest advantage.

However, individual businesses are not used for brand businesses, so it is difficult to supervise them. If the supervision is strict, the other side will give up the platform for taking out treasure, which will lead to serious consequences.

After pondering for a moment, Ma hesitated and said, ”how about adding a brand platform in the treasure digging system, similar to that of a distant mall?”

”Brand system?”

They thought about it for a while, then their eyes lit up.

Li Dong didn't know that because he was so out, he gave birth to the idea of building tmall mall ahead of time.

The predecessor of tmall mall, Taobao Mall, appeared about 12 years ago.

At that time, it was also in order to deal with the crisis, but the rivals were Jingdong.

Now five years ahead of time, but also because of the constant attacks of opponents, let them have this idea.

As soon as Lao Ma talks about the brand system, many people are suddenly enlightened. There are a lot of elites in this field. Lao Ma is just a proposal, and someone will start to improve it immediately.More than an hour later, the framework appears.

However, there is one last difficulty. The current president of Taobao frowned and said, ”Chairman, the establishment of brand system is really good for us. However, how to ensure the smooth operation of this system is a big problem. Relying on our supervision alone, the operation cost will increase greatly. What you said about the compensation for genuine products is also a difficult problem.

The credit system is being set up in the distance. However, they are mainly trying to crack down on us. They do not want to invest locally, and they also attract all kinds of preferential treatment to major brands.

But if we learn from afar at this time, it is not worth the loss. ”

Lao Ma thought for a moment and said, ”we can guarantee this in the form of margin. In addition, with the increase of operating costs, we can charge transaction fees...”

As soon as his voice fell, there was a strong opposition: ”Chairman, it is not advisable to charge transaction fees! We beat eBay because of the free policy.

Now, if we also start to charge, it will not give us an opportunity to take advantage of it from afar.

As a lesson from the past, I think we still need to be free. ”

”I don't agree with Mr. Zhang. The chairman means that the brand system charges fees, but does not include those individual merchants.

If we don't charge, we invest too much in it, and we may lose money if we dig out treasure. How can we account to shareholders?

And at this time, the foundation of digging treasure is solid, and it is not so difficult to charge for brand merchants. ”

”If I don't agree with the far away mall! But now the distant shopping mall is chasing after each other. The other side has no charge. We are the first to charge. Isn't it self destruction of the Great Wall? ”

”That's not necessarily true. Distant shopping malls mainly rely on these brand merchants, and we are not the same. The brand system is just an aid. Even if there is resistance, we will not lose much. ”

“……”

Whether to charge or not, the two sides argued fiercely.

On the one hand, they are afraid of repeating the mistakes of eBay; on the other hand, they are afraid of losing money due to no charge. It is not good to explain to shareholders and the subsequent listing is not good.

When they quarreled for a while, the old horse tapped on the table and interrupted: ”if we charge for the fees from afar and us, the problem will be solved naturally.”

”All charged?”

Old ma chuckled: ”do you think that there is no place to spend money in the distance. Their shopping mall now depends on the remote group.

But Yuanyuan group also has other businesses to develop. It can't make profits in the mall. It's burning money all the time. Do you think Li Dong is willing to do this?

He was afraid to charge because he was afraid of us.

Now we charge fees. I think it's too late for him to be happy. We will charge soon... ”

”But if...”

”You mean he would rather lose money than hit us?”

”Yes, that's what I'm worried about.”

”Don't worry about this. You prepare for the mall first. I'll find an opportunity to communicate with Li Dong. It's better to charge at the same time.”

On hearing that the chairman wanted to communicate with Li Dong, everyone was a little different.

However, this anomaly soon disappeared, which is normal.

In the business world, we are still enemies at the first moment. At the next moment, it is common for us to work together for common interests.

Opening the charging mode is a good thing for both the distance and the treasure.

After all, if you want to keep the mall running, you can't just burn money.

The profit point of the distant mall now only has its own system. In fact, the brand system has always been shouting at a loss. I'm afraid Li Dong has not been satisfied.

Before, he was afraid of the free system here, so Li Dong would like to charge as soon as possible.

Of course, cooperation is cooperation and competition is competition.

In the future, it is imperative to deal with attacks from afar and how to fight back.

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