Chapter 324 (2/2)

But he overestimates himself and belittles these established retail overlords.

Carrefour and Tesco have only one or two branches in Jiangbei. It is not a developed province for them to abandon a Jiangbei market.

Qingfeng supermarket is different from other local enterprises. They have been in Jiangbei for many years. They not only have contacts and resources, but also face the crisis of fighting back to back.

If we do not integrate again and form a united front against the distant areas, sooner or later there will be no place for them in Jiangbei.

It's not a day or two for this integration. I'm afraid that Pingchuan's industrial layout was completed in the distance last year. These small and medium-sized supermarkets and shopping malls have reached a consensus.

Photosynthetic group because of the Qingfeng supermarket involved, Li Dong is not surprised.

But when Menshen real estate got involved, Li Dong was surprised. He could not help asking Sun Tao, ”what does Yao Hong want to do when Menshen becomes the first shareholder?”

For these businessmen, personal resentment is not enough for Yao Hong to change his strategic goals.

Six supermarkets have completed the merger and acquisition, and now the assets are no less than 400 million. If Menshen wants to complete the acquisition, it is impossible not to put forward about 200 million capital.

Spending $200 million shows that Menshen is really ready to set foot in the retail industry, rather than retaliate against Li Dong.

Sun Tao thought for a moment and said: ”this may be related to the experience of Menshen some time ago. There has been competition between the real estate companies such as Menshen and Longhua. Last year, Menshen did not make much achievements in real estate, and there were some problems in several investments. Last year, the profit of Menshen was not considerable, and with the squeeze of large companies like Longhua, Yao Hong may want to diversify investment. ”

Li Dong nodded slightly and generally accepted Sun Tao's explanation.

However, it is not necessary to talk about these things now. It is imperative to think about the possible impact of the merger and acquisition of these supermarkets on the distance.

Li Dong doesn't worry about these supermarkets and shopping malls and doesn't pay much attention to them.

But now the reorganization has been completed, with more than 30 stores, shopping centers and department stores, which will have a great impact on the distance.

Far away in Jiangbei layout can only be said to be half completed, if these supermarkets do not merge, it will be ok if the distance slowly erodes.

But now the merger, that Li Dong's cannibalism effect is not big, and also have to be careful of the counter attack of Kelong supermarket.

If the problem of Hakka long was not solved, Li Donggen would not be at ease to go out of Jiangbei.

If there is an accident in the rear, it may bring down the whole enterprise.

In Li Dong's meditation, Sun Tao said again: ”Mr. Li, you have not been in the company recently. There are several things I want to report to you.”

Li Dong said, ”you say so.”

”Since the beginning of this year, the retail industry has been surging. In February, Wumart in Beijing acquired meilianmei, and lotus became a wholly-owned subsidiary of Zhengda. In recent days, it was reported that Suguo was about to acquire 12 supermarkets of Quanjiafu, and it was also reported that China Resources Wanjia was about to acquire Fubang and rakedo

There are also many cases of M & A. in the first quarter, there were no less than 10 mergers and acquisitions in the retail industry.

Before, only a small part of the domestic retail market was in the state of integration, and the top 100 retail enterprises only occupied about 10% of the market.

But now everyone has recovered. They are no longer satisfied with independent market development and want to complete the market layout through M & A and integration... ”

After Sun Tao finished, Li Dong asked, ”do you mean our model is out of date?”

Far away is still taking the independent store, this development model has good and bad.

The advantage is that the capital pressure is not big, the internal personnel is not chaotic, and the industrial layout is more reasonable.

But also many shortcomings, the most important is the time is slow!

It will take at least three months to build a new store from site selection to decoration to opening.

This is still the fastest. If there is something wrong with the intermediate funds, the project will be delayed for more than half a year.

Beyond time, it's the saturation of the market.

If it is an acquisition, it takes up the market share of the original enterprise. But now we choose independent competition. In some places, the retail market is close to saturation. If we go further, we will not only be squeezed out, but also greatly affect our business. In the early stage, commercial competition will occupy a lot of funds.

In fact, Li Dong also considered the acquisition before, but he also considered a problem at that time.

That is, the decoration and layout of these old supermarkets and shopping malls do not meet the requirements of distant places. If they are purchased, they will have to be overturned and reloaded.

With this time, you can build a new store from afar.

In addition, Li Dong invested a lot last year and didn't have any money on hand. Even if he bought it, he would not be able to come up with any money. In the end, he might want a joint venture.

Li Dong is not interested in the joint venture. If he wants to do it, he has to make a sole proprietorship, so the acquisition has never been mentioned again.However, different from the past, if the Kelong supermarket is not integrated, Li Dong is not in a hurry.

But people have been integrated successfully, and then according to the old plan, it will be a big disaster.

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