Chapter 52 (2/2)
Feng bin, the father of Feng Jinsong, is the richest man in Dongping.
Feng bin is not cheap and has a wide range of contacts. It is normal to know that the supermarket has made money.Li Dong didn't enter the Longsheng supermarket. He stood across the road and looked at it for a long time.
”His place is not as big as I am, the decoration is not as good as I am, and the popularity is not enough. Why does it affect the distance?”
After a long silence, Li Dong suddenly asked.
Yang Yun pauses for a moment, is preparing to open his mouth, and listen to Li Dong: ”how much less is the business from afar?”
”Nearly 30% less in this half month!” Yang Yun hurried back.
”30%”
Li Dong's voice became heavier. However, thinking that the woman in front of her was not only her own employee, she pressed her anger and asked, ”how could there be so much less?”
The area of the uplift is no more than 500 square meters, less than one fifth of the distance.
In addition, the market has been opened in the early stage of the distance, and it has become famous. Therefore, we should not be robbed of so much business.
”Longsheng and we are fighting a price war. The price of the same commodity is 5% lower than ours.”
Yang Yun said Li Dong was relieved, not for other reasons.
As for price war, it has advantages and disadvantages. Li Dong doesn't attach great importance to it.
In fact, the price of goods far away is not too high, and the buyer is directly supplied by the general agent, which is definitely much cheaper than other small supermarkets.
Longsheng is not a big place. Only the second and third level agents can supply goods for him. The purchase price is more expensive than that in the distance, and the price is cheaper than that in the distance. It is totally a cry of losing money and making money.
To say that there is a 15% profit ratio in the distance, Li Dong suspects that Longsheng does not even have 5%.
However, we can't be so laissez faire. In addition, Long Sheng belongs to Feng Jinsong's family, and Li Dong will not ignore it.
When even asked, ”how is the membership card system doing?”
”It's almost ready to be debugged. It's made by Mr. Sun himself. It's no worse than other large supermarkets in China.”
”Good!”
Li Dong is very satisfied with Sun Tao's working speed. He has just talked about the membership card system. He didn't expect Sun Tao to finish it so soon.
Originally, there was only one store in the distant supermarket. Li Dong didn't want to develop the membership card. Now that there are more branches, the membership card system should be opened naturally.
It's not only a simple membership card, but also a shopping card. It's a real killer.
Li Dong still remember that when the shopping card just appeared, it was called a fire!
Whether it is a gift or a commission, large denomination of the shopping card is essential, and the welfare of the company is mainly based on the shopping card.
Li Dong has heard from his friends that there was a supermarket in his city that was not too big. The value of the shopping cards sold in a year is actually 100 times of the sales volume!
Of course, we can't sell so much from afar. After all, the monthly sales volume of far away is nearly 10 million, and a hundred times is one billion. Dongping can't afford it.
”Manager Yang, how long does it take for the membership card to be launched as soon as possible?”
Yang Yunlian busy way: ”internal debugging has been almost, if urgent, tomorrow can.”
Li Dong was more satisfied and said, ”tomorrow, take advantage of the national day to promote the membership card.”
”What's more, shopping cards only offer 100, 500 and 1000 for the time being. First, we'll try the market reaction with a total price of one million. In addition, we will send some 200000 shopping cards to all government departments, and we will ask them to help them try them out. ”
Although Li Dong doesn't like to deal with the officialdom, he still understands the world.
Far away supermarket money can not hide others, small favor to send out a little, Li Dong also don't care, as long as can less trouble.
Yang Yun wrote down Li Dong's words one by one, and then asked, ”the Long Sheng side...”
Li Dong is speechless, but Yang Yun's vision is not long-term enough.
However, when his mother-in-law asked, Li Dong still patiently explained: ”when the membership card and the shopping card are launched, the price after discount is not much different from the promotion. Do you want to go to lungsheng or far away at the same price? ”
”Far away...”
Seeing Li Dong staring at himself, Yang Yun said against his heart. In fact, she wanted to say that if she was herself, it didn't matter where she went.
Li Dong saw her insincerity, but he did not explain it.
The introduction of membership card is not only a discount on the one hand, but also can increase customer stickiness, which is one of the enduring magic weapons of those supermarkets.
Even if Longsheng wants to do membership card, I'm afraid it will be more than worth the loss. The original profit level is not high. If you launch the membership card again, you will lose money.
But if there is no membership card binding customers, there will be a lack of central customer base, once the force from afar, lungsheng will not last long.
What Li Dong has to do is to break down Long Sheng. Isn't Feng Jinsong rich? When Long Sheng falls down, even if he can't shake Feng Bin's foundation, he will lose a lot. We should know that the supermarket has invested a lot in the early stage.
Although the uplift is not as far away as it is, the initial investment is no less than 500000.
If Feng bin doesn't close the door, it will be better. If he opens one more day, he will lose more money. Li Dong has the confidence that he will die.www.novelhall.com , the fastest update of the webnovel!