Chapter 244 (2/2)
After all, the products of Xianzi are too single. Even if the beauty effect of Xianzi Yangyan pills is better, it is only aimed at making the skin more delicate and glossy, and making the whole person look better.
But it lacks a very important point, that is, whitening effect!
This is the missing part of Xianzi, so even if Xianzi Yangyan pill is strong, it is impossible to completely occupy the whole market of high-end beauty products. About 70% is already the limit.
Now in Yinhai's medium and high-end beauty products market, only those products with whitening effect can continue to live well. In addition, other beauty products have been almost ignored.Compared with the sales situation of silver sea market, sales of Xianzi's official mall in November ushered in an explosive increase.
With the promotion of the popularity of fairies in China, especially for young women, most of them have the habit of online shopping. As a result, many consumers who know the brand of Xianzi can't buy Xianzi products through offline channels, they naturally choose to go online shopping directly to the official mall.
After all, Xianzi's official website mall is aimed at consumers all over the country, not just in one city and one place. As long as fame and word-of-mouth get out, sales will naturally usher in a sharp expansion of explosive growth.
In November alone, the sales volume of Xianzi Yangyan pills and Xianzi scar removing lotion reached an astonishing 1.367 324 bottles and 226475 bottles respectively!
Among them, the sales volume of Xianzi Yangyan pill is 2.5 times of that of Yinhai offline channel, and Xianzi scar removing liquid is nearly four times of that of Yinhai offline channel!
Although the price of Xianzi's products is very high, but with the current domestic economic environment and the income of white-collar workers in large and medium-sized cities, this sales volume is nothing at all.
It can be said that there is still a great market potential to tap.
Of course, the premise is that the product itself is good enough!
And the products of Xianzi, no matter Yangyan pill or scar removing liquid, are very effective products, and it does not need too much time and cost to test the product effect.
Most people may not trust such a brand-new brand at the beginning. Even if they see that most of the comments on the Internet are positive, they will be a little skeptical.
However, when they try to buy a bottle back to try, after experiencing the remarkable effect of the product, they will immediately throw that little hesitation in their hearts out of the air.
Basically, as long as the economic capacity permits, after using a bottle of fairies products, almost no one will use other beauty products.
Even these consumers will drive other people who don't know much about fairies to try to use its products, and then they will become loyal consumers of fairies.
It's just a snowball trend.
Because of this, the sales volume of more than 210000 bottles of Xianzi Yangyan pills and 33000 bottles of Xianzi scar removing liquid in October soared to more than 1.36 million and more than 200000 respectively in November on the official website mall of Xianzi!
However, Yin Xiu also noticed that the sales volume of Xianzi scar removing lotion was attached to the report of Xianzi official website mall. About 40% of the sales volume was under the orders of some hospitals and beauty agencies in China.
Basically, all scars can be removed and recovered with Xianzi scar removing liquid. The difference lies in the time it takes for the scar to be serious or not.
Some of the more sensitive medical institutions and beauty agencies have probably tested the effect of Xianzi scar removing liquid, so hospitals and beauty salons will gradually place orders to buy Xianzi scar removing liquid in batches.
Yin Xiu is not surprised.
When he saw this report, he remembered that Zhao Yan had come to ask for advice at the beginning of last month. He mentioned that a hospital wanted to purchase Xianzi scar removing lotion and asked about the discount.
However, Yin Xiu didn't care too much at that time, and asked Zhao Yan to reject him directly. Only local medical institutions and beauty salons in Yinhai city will be given offline channel price, that is, 25% discount.
For those in other places, only the official price on the official website will be accepted.
Now, fairies does not have so much energy and manpower to deal with so many offline channels all over the country, so naturally it will not accept the bargaining of the channel side in other cities except Yinhai.
Compared with the offline channels of Yinhai and the shopping mall on the official website, Ji Xueqing started to gradually open channels in Kyoto in early November. After a month, the sales volume in Kyoto is not low.
According to the feedback from the whole November, more than 460000 bottles of Yangyan pills and 45000 bottles of scar removing liquid were sold in Kyoto.
Kyoto, after all, is Kyoto. As a first tier metropolis with China's economic consumption capacity and population in the top two, even if Ji Xueqing started to open sales channels in Kyoto on a large scale until the middle of November, the sales volume in more than half a month is still close to that of Yinhai in a whole month!
It can be predicted that with the wide recognition of fairies products in the Kyoto market, the sales volume will be very amazing. Perhaps it is not difficult to reach twice the silver sea, that is, to break a million yuan a month.
After all, it is the first two mega cities in China with a population of tens of millions, and it is also the capital of China. Only Oriental demons can compare with the whole China.
As for the other two first tier cities, compared with Kyoto and modu, they are still slightly worse. Especially in the high-end consumer goods market will be more obvious.