v3 Chapter 1215： Huge media territory in the island country (2/2)
”No hard work, this is what I should do.”
Xia Yu smiled and greeted Yan Wenhan to sit down, and poured him a cup of tea. Yan Wenhan hurriedly took it flattered, and the exhaustion in his heart was gone.
Xia Yu was not in a hurry, and let Yan Wenhan take a break with tea.
But Yan Wenhan wouldn't forget the business, just after drinking a cup of tea, he took out a stack of materials carefully prepared in Xiangjiang from his briefcase and handed it to Xia Yu.
”Chairman, according to your request, I have compiled statistics on the news and media companies that we directly control or secretly control. There are detailed information in this.”
”Well, you drink tea and some fruit first, I will tell you after reading this.”
Xia Yu took it with a smile, leaned on the sofa, and looked at it leisurely.
Jiuding Culture Media Group and Jiuding Newspaper Company are already on the right track. Without Xia Yu's concern, Yan Wenhan and others can lead the company to develop on the right track.
Since more than two years ago, Yan Wenhan has already penetrated the media industry in the island country.
The distribution of newspapers such as ”Jiuding Daily” and ”Fengyun Daily” to island countries is only the most superficial action.
In the dark, Yan Wenhan and others have already formulated a comprehensive penetration plan and achieved great results.
The first is the field of paper media, including newspapers, magazines and books.
Needless to say the books, Gavin Peter runs Jiuding Book Publishing Company and has acquired many publishing companies. At the same time, he has gradually increased his holdings in the island country Kinokuniya Bookstore and Junjiudo Bookstore, using the injected funds to make the two The bookstore is expanding.
The expansion of these two bookstores in the past two years is the craziest. The number of bookstores alone has firmly stood among the top ten bookstores in the island country. Among them, Kinokuniya Bookstore has leapt to the second place in the island country in terms of the number of stores. Bit!
In the field of magazines, the four magazines of Jiuding Animation Co., Ltd.'s ”Military Friend” and ”Meng Huan Rui Ran” and many subordinate comic magazines are not counted.
Jiuding Newspaper Company and Jiuding Book Publishing House together have a total of 439 magazines.
As for newspapers, the results are even more obvious.
The island nation’s five major newspapers are well-known in the world, but under these five major newspapers, there are many strong local newspaper groups.
Yan Wenhan's goal is these local newspaper groups.
The most representative one is the Chunichi Shimbun. Although it is a local newspaper, the circulation of its flagship newspaper, Chunichi Shimbun, is higher than that of Sankei Shimbun. Its circulation ranks fifth in the island nation, and it is in the middle of the island nation. Especially has a great subscription rate.
It is said to be ”Chu-Japan Shimbun”, which sounds ambiguous. In fact, it was formed by the merger of ”New Aichi” and ”Nagoya Shimbun” of the island country. The full name is ”Chubu Island Shimbun” and then abbreviated as ”China Daily News.
In addition to the ”Chuji Shimbun”, the Chunichi Shimbun also owns the ”Hokuriku Chuichi Shimbun”, ”Tokyo Shimbun”, ”Chuji Shimbun”, ”Nikkan Fukui Prefecture”, ”Chuji Sports”, ”Tokyo Daily newspapers such as ”China-Japan Sports”, and also have a cross-border island professional baseball team-China-Japan Dragon baseball team.
Yan Wenhan allowed Jiuding Newspaper Group to overtly or secretly hold as much as 43.5% of the equity of the China-Japan News Agency after continuous cannibalization in the past two years.
In addition, over the past two years, it has explicitly or implicitly controlled 36.7% of Jingxin SBS Group's equity.
Jingxin SBS Group not only owns the Shizuoka Shimbun, one of the top newspapers in the island nation and the largest newspaper in Shizuoka Prefecture, but also owns SBS Television, which is a TV and radio station with Shizuoka Prefecture as its broadcasting area.
In addition, it holds 33.9% of the shares of Hokkaido Shimbun, 100% of the shares of Tokyo Sports News, and 37.1% of the shares of Nishishima Kuni News.
In addition to these big local newspapers, there are also other small local newspapers totaling 286 copies!
Using the Jiuding News Agency, which has been installed all over the island country, these newspapers are well developed.
Of course, in order to better distribute newspapers, Yan Wenhan also established a newspaper distribution network called ”All-day Newspaper Store” in the island country. It has 5,369 distribution stores for distributing his own newspapers and magazine.
Newspapers that are not yours, such as ”Yomiuri Shimbun” and ”Asahi Shimbun”, are absolutely impossible to appear in all-day newspaper shops.
The 5,369 distribution outlets of all-day newspaper stores rank fourth in the island nation in terms of number, more than Sankei Shimbun and Keizai Shimbun, but more than the Yomiuri Shimbun The amount of ”Mainichi Shimbun” and ”Asahi Shimbun” are much less.
The ”Yomiuri Shimbun” group with the largest sales volume currently has more than 8,500 distribution stores in the entire island country. The distribution network is dense. It is this huge distribution network that supports the ”Yomiuri Shimbun” now the largest in the island country. , Is also the world's largest daily circulation!
This has to mention the island country’s newspaper distribution system, the most distinctive of which is the newspaper home delivery system!
Each major newspaper in the island country has its own independent distribution network, and has set up specialty stores across the country, adopting the method of household delivery, door-to-door subscription and newspaper delivery. The delivery clerk delivers the report to the household on time twice a day in the morning and evening. At the end of the newspaper’s distribution, there are both direct sales stores and exclusive sales stores. In some remote places, there are also sales stores of various newspapers.
In the unique cultural transmission of the Orientals with interpersonal relationships as the bond, the newspaper home delivery system of the island countries plays a very important role in stabilizing their respective readers.
In the entire island country’s newspaper sales, the proportion of home delivery through specialty stores has been over 93%, while the proportion of retail at newsstands has been between 5% and 6%. The proportion of sending is only 0.5%.
Therefore, Yan Wenhan built a huge all-day newspaper store when he did not have a national daily newspaper, and he was accumulating the foundation.
”Jiu Ding Daily”, ”Feng Yun Daily” and other newspapers from Hong Kong, can also take root in the island country ~ ~ all-day newspaper stores have contributed.
However, in order to build an all-day newspaper store, a lot of money was spent, but it was definitely worth the money.
In addition to paper media, it is the field of television broadcasting.
A long time ago, Xia Yu spent 8.8 billion yen to buy a 10% stake in the island TV station NTV held by Sanhe Bank. This equity was placed under the umbrella of Global Satellite TV as a link for Global Satellite TV and Island TV station cooperation.
Then in the process of Jiuding Newspaper Group’s acquisition of newspapers in the island country, local newspapers generally cross-share shares with local TV or radio stations due to the characteristics of the island country. Therefore, Jiuding Newspaper Group also holds 13 local wireless TV stations. The equity of 36 local cable TV stations, and the equity of 47 local commercial radio stations.
However, from the data, Xia Yu found that few of these shares accounted for more than one-third.
And some of the TV stations are also affiliated to the five major TV news networks.
...
After reading all the information, Xia Yu showed a satisfied look on his face.
”Wenhan, you are doing very well. Before you know it, you have already deployed such a large net in the island country, and it is well hidden, very good!”
Yan Wenhan said humbly: ”It's mainly because of the good guidance of the chairman, and you allow me to incur such a large cost.”
Xia Yu smiled and got used to Yan Wenhan's modesty.
He drank a sip of tea, his smile gradually reduced, and said with a serious face: ”Wenhan, this time calling you over, you need to direct behind the scenes and do two important things.”
PS: The draw at 8 o’clock tonight has been successfully concluded. The second phase will be held in December. There will also be 25 boxes of 250 kilograms of navel orange. Thank you!