v3 Chapter 1216： Core TV station (1/2)
The latest website: ”Okay, Chairman, please give me an order!”
Yan Wenhan leaned forward slightly in a listening posture, focusing on Xia Yu.
Xia Yu immediately ordered: ”The first thing is to create the sixth largest newspaper giant in the island country, and its name is Quanri Broadcasting Corporation.”
”The largest local news agency is the China-Japan News Agency, which controls 43.5% of the equity, but this is far from enough.”
”I need you to acquire all the nearly 300 local newspapers that you have invested or acquired so far. Even if you can't hold 100%, you must at least obtain absolute controlling rights.”
”In addition, continue to purchase some local newspapers, and then integrate the assets of these newspapers to form them. Each local newspaper will allocate 65% of the parent company’s equity according to the size of the assets, and the remaining 35% of the equity. And the equity of local newspapers must be handled properly.”
”All-day newspaper stores are also incorporated into all-day broadcasts, and continue to expand the number of stores, build a good home delivery distribution network, and strive to cover every town in the island country!”
”The most important thing is to build the sixth national newspaper in the island country. If it's named, it's ”All Day News”!”
”In order to break the monopoly of the five major national newspapers such as ”Yomiuri Shimbun” and ”Asahi Shimbun”, you can let All-day Broadcast integrate all resources to build it. While ensuring the quality of the newspaper, you don't need to care about the company's losses and arrange an all-day newspaper. All newspaper couriers in the store will deliver the ”All Day News” free of charge to all residents covered by the store for one year!”
”Remember, the promotion of ”All Day News” does not require much fanfare, and sales do not need to be announced. I don't care about losses. What I need is to increase influence as quickly as possible, understand?”
Yan Wenhan looked stern and felt Xia Yu's determination deeply. He nodded and replied loudly: ”Chairman, I know what to do, please rest assured!”
He is aware of the sales volume of ”Yomiuri Shimbun”, which currently ranks first in the island country. The daily circulation of the morning paper is about 9.2 million copies and the evening paper is about 4.5 million copies.
The Zaobao and Evening News have a combined daily circulation of more than 13 million copies, ranking first in the world!
If the ”Janji Shimbun” requested by the chairman is delivered in a free amount of 15 million copies per day, at the current selling price of 30 yen per newspaper? That day would have to be distributed worth 450 million yen. Newspaper.
A newspaper worth more than 160 billion yen has to be sent out in one year!
Of course? Because the entire industry chain, such as printing and distribution, is doing it by itself, if the entire industry chain is not profitable, only the cost is calculated.
Then the loss can be reduced to about half? More than 80 billion yen can be done, and converted into Hong Kong dollars at the exchange rate? More than 2 billion Hong Kong dollars!
This money is more than the value of ”Yomiuri Shimbun” and ”Asahi Shimbun”, and it is more than enough to buy a single national newspaper.
But the problem is that money can't be bought!
The six major consortiums of the island nations do not lack this money at all? How could they sell their flagship newspapers, the core of their mouthpieces? Without the core flagship newspaper? The media giants have to be halved.
Precisely because it is impossible to achieve, proactively issuing a takeover offer would be a surprise, so Xia Yu simply spent money to create a ”All Day News” that he could completely control.
One year of free delivery of newspapers to users, one year is enough for users to develop dependence and reading habits.
One year later? Assuming that the daily circulation of 15 million can be converted into half? Then it will be enough to make ”Jianji Shimbun” completely gain a foothold, and the ranking can still be at the bottom of the crane in ”Sankei Shimbun” and ”Island Economic News” Above.
By then, with the support of the following large-scale local newspapers, full-day broadcasting can definitely become the sixth largest newspaper giant in the island nation!
Seeing Yan Wenhan listened, Xia Yu nodded in satisfaction? Continue to talk about the second thing.
”The second thing is to create the sixth private television news network in the island nation!”
As soon as this remark came out? Yan Wenhan frowned, feeling the pressure on his face.
Did he know the situation of the island private television news network? That's why he knew the difficulties.
At the very least, a private TV news network? Needs a core TV station? And the core TV stations of the current five TV news networks? Want to get it through, he does not have enough confidence.
He knows that he owns 10% of the shares of NTV TV, which belongs to the Yomiuri News Corporation, but he also knows about the ownership structure of NTV TV.
In addition to the 10% equity held by its own Global Satellite TV, the management of NTV TV station holds 11.3% of the equity, the island country Industrial Bank holds 6.3% of the equity, and the island country Sun Kobe Bank Holds 5% of the equity.
The remaining 66.9% of the equity is in the hands of the parent company Yomiuri News Corporation!
This shareholding ratio has already exceeded the absolute holding line, so even if his side acquires all the shares the day before yesterday, there is no room for struggle.
Xia Yu saw Yan Wenhan's embarrassment.
He smiled faintly and said, ”Wenhan, do you find it difficult?”
Yan Wenhan smiled bitterly and said honestly: ”Yes, Chairman, it is too difficult.”
”We can establish a TV network and join the local TV stations. After all, we already hold the equity of 13 local wireless TV stations. If we find a way to increase our holdings and invest in a few more TV stations, we can satisfy the need to create TV news. Requirements of the Internet.”
”Even based on these 13 local wireless TV stations, the TV news network built is stronger than TXN TV news network, and will not be the bottom.”
”But the most important thing is to have a core TV station, which is the core of content production. At present, the powerful TV stations in Tokyo are in the hands of the five major media giants. It is too difficult to acquire.”
”If we re-create one, it will be very difficult, and I really don't know much about the TV field, and I need more professional people to be responsible.”
It is rare to see that Yan Wenhan has so many reasons, Xia Yu knows that he is really not sure, otherwise it would not be so.
Fortunately, Xia Yu Zhizhu was in his hands and had already considered this point.
He smiled casually and said: ”Wenhan, you don't need to worry about the core TV station. I plan to buy NTV TV station of Yomiuri News Corporation.”
”The TV station business of the Yomiuri News Group and the NNN TV News Network it controls are driven by dual cores. In addition to NTV TV station, it also has Yomiuri TV station on which it started. So for the Yomiuri News Group, NTV TV station does not Not for sale!”
”The acquisition is difficult, but I will deal with it.”
”Your task is mainly to acquire and control local TV stations.”
”By the way, we still need to select a creative and self-produced TV station in major cities such as Osaka or Nagoya among these local TV stations as the key support target. At that time, our news network will also be based on dual cores. drive.”
Hearing what Xia Yu said, most of the pressure on Yan Wenhan disappeared. Although other tasks were equally difficult, he thought it could be done anyway.