v2 Chapter 551： British Automotive Industry (2/2)
”Xia Yu, your coffee, be careful not to burn it.”
”Thank you!”
”Mr. Xia, my son Henry is more naughty. I really trouble you to look after him during this time.”
”No trouble, Henry likes kung fu and I am very happy. As long as he is willing to learn, I will let my bodyguard teach him his best.”
Xia Yu's sincere words were exchanged for Carter Howard's kind smile.
”Dad, I have seen Henry learn Kungfu. Although it is very hard, he can clenched his teeth all the time because of his love. It really surprised me.”
Elena interrupted suddenly at this moment.
”Really? That would be great! Then I'll take a closer look at how he learns.”
Carter Howard said with satisfaction, and gave Xiaoyingying's daughter a deep look.
It’s the wish of every parent to have a child, and it is more effective to tout a child than to his parents. Therefore, Xia Yu praised it at the right time: “Henry is very diligent and studious. He has such perseverance at a young age. I believe he will be an outstanding person when he grows up. .”
Sure enough, Carter Howard laughed cheerfully, his face full of relief.
After chatting on Henry for a while, and seeing his daughter look at him frequently, Carter Howard sighed inwardly and could only provoked the topic.
”Mr. Xia, I heard that you are acquiring Rolls Royce Motor Company. Can you tell me why you chose it?”
”If you want to enter the automotive industry, you can choose Aston Martin, Land Rover (the British name is Land Rover, because it was registered in China, it can only be registered as Land Rover), Lotus, Jaguar, Leyland (renamed in 1991) Rover Motors) and other car companies, most of these car companies are better than Rolls-Royce Motor Cars, and the acquisition will be less difficult.”
After Carter Howard finished speaking, he looked at Xia Yu scorchingly.
Xia Yu had clear eyes and smiled and said frankly: ”I entered the automotive industry after careful consideration. The British automotive industry has always been at the top of the world. I think any young man with a little ambition wants to enter this industry.”
”In fact, I have a car company in Asia, but unfortunately it is a cooperation with the island country Honda Motor. The top technology of Honda Motor is not as good as that of the British car company, and the technology that Honda Cooperates with is second-class. So I am not satisfied.”
”I came to the UK this time, and my dream beaten again.”
”I know that technology is the foundation of an automobile company. Since I intend to get involved in the automobile industry, I chose the most technologically advanced Rolls-Royce Motor Company. Although its business conditions have not been good in recent years, after careful consideration, I think there are still Ways to rejuvenate it!”
To be honest, in this era, the British auto industry is still very good, at least in terms of technology, better than Germany.
It is only because of the conservative thinking of the British that although it has created the unmatched king status of the British car, on the other hand, it has finally become the most direct cause of the decline of the British automobile industry.
When it comes to foreign cars, ordinary people generally have three concepts in their minds, that is, American cars, German cars, and island cars, while British cars are far behind.
This is true in later generations. Almost all major British car brands have been carved up.
Rolls-Royce Motors first changed hands to Volkswagen and then fell into the hands of BMW; Lotus Motors was acquired by Malaysia’s Proton; Jaguar, Land Rover and Rover were first acquired by Ford Group and finally transferred to India’s Tata Group; Aston Martin It was also acquired by Ford.
It can be said that later British cars did not lose to German cars and island cars, but to their own conservative thinking, and to Ford. Ford used mass production of civilian cars to defeat British boutique cars and gentleman cars. Then use the market to grab profits and then in turn annex major British car companies.
After the annexation, Ford didn't care about training these godsons, and they were sold out after they were stunted, smashing the pride of the British auto industry.
But even so, as long as the car factory is still in the UK, the British heritage will remain, just like in 2018, 19 of the world's top 20 auto parts manufacturers have their production bases in the UK.
Proud British people do not understand the old-fashioned marketing, resulting in the quality of cars but can not grab the market.
But Xia Yu's deep marketing essence, as long as Rolls-Royce Motor Company gets into his hands, it can definitely rise again.
Although Rolls-Royce and Bentley are both luxury car brands, the prices are high, but the output is limited. For example, Rolls-Royce insists on handmade production from beginning to end, and the annual fixed production capacity is only 2,000. about.
With such a small output, it is very unrealistic to want to grab the market.
For a long time, the high-end automotive field has determined the reputation and technology of a brand, while the low-end market is dozens of times larger, representing money.
If an ambitious car company wants to become an international car giant, it must have a high-end car brand to hone its technology, as well as a low-end market to earn profits and provide funding for research technology.
If Xia Yu acquired the Rolls-Royce Motor Company, then he would continue to position Rolls-Royce as a high-end luxury car, but would decentralize Bentley to seize the mid-to-high-end market. With Bentley’s long-standing luxury car image, Suddenly lowering the value to design mid-to-high-end cars will have a miraculous effect on sales.
Later, it will acquire a low-end and mid-range brand to focus on the civilian market, so that Xia Yu's auto ace will take shape.
But after all, the most important thing is the high-end luxury car brands and technologies. In the entire British automotive industry, the best ones are Rolls-Royce and Bentley~ Who else will they buy if they don't?
After listening to Xia Yu's explanation, Carter Howard showed an expression that could not be denied. He obviously did not believe that Xia Yu could bring Rolls-Royce back to life. He felt a little funny at Xia Yu's self-confidence.
”Mr. Xia, how are you sure you can save Rolls Royce?”
Carter Howard asked with a faint smile.
Xia Yu's expression was relaxed, and the smile from the corner of his mouth revealed his confidence.
He unzipped the leather bag he was carrying, and in the curious eyes of Carter Howard and Elena and his daughter, he took out the materials he had prepared and handed them to Carter Howard.
”Sir Howard, this is the source of my self-confidence. You can see it at a glance.”
Xia Yu said slowly, with a calm tone and full of confidence.
Seeing a line of words on the cover, Carter Howard's eyes instantly became much deeper, and he glanced at Xia Yu, took the material seriously, and began to look back.