Chapter 357 (1/2)

Compared with the successful release of DOTA independent game, Chenghai 3C's independent game is a little bit of a drag.

Although rice entertainment spent $5 million to get the authorization from Hao Yun, and spent another $5 million on promotion and marketing, the $10 million did not significantly improve the sales of 3C alliance.

Even if the name of the game is changed back to ”Chenghai alliance”, Chenghai players do not pay for the authorized adaptation of the independent game. They would rather play the relevant maps on Warcraft than enter the new pit.

Yang Moyu, the new product manager appointed in the face of danger, after carefully studying the game left by his predecessor, finally found the problem.

First of all, although Hao Yun authorized them, he didn't help them publicize. As a result, the players didn't regard them as ”orthodox” even if they no longer questioned their copyright.

Secondly, the pricing of products!

The price of 99 yuan is almost the same as that of Warcraft, while the original map is free. As a result, the old players will hardly buy this so-called independent game, and the new players will feel stupid after weighing the pros and cons.

The first problem can't be solved, but the second problem can be solved.

Referring to dota's charging mode, Yang Moyu waved his hand and directly gave the renamed ”Chenghai alliance” free of charge, and launched the ”jewelry system” like a model.

However, what he did not expect is that this operation not only did not get the support of the players, but aroused the anger of the paid players.

Comment area of purchase page of e-fun platform.

Originally, the score of ”most favorable comments” plummeted to the same level as that of ”anti terrorism operation: Siege” and was labeled as ”bad reviews”.

[refund（ (angry)

[it's been on the shelves for less than a month, and I like to add one to the free game. I feel like a bad pen after I've paid for it, hee hee（ (smiling face)

The map is a good map, and the adapted game is a real color pen. Anyway, this bad review must be given to you

[ha ha ha ha, fortunately I forgot to pay in the shopping cart, Cao!]

In the face of the anger of the players, Yang Moyu is also forced by the whole Mongolia.

Fortunately, the sales volume of Chenghai alliance was not high before, and the impact was controllable.

In order to deal with the retaliatory bad reviews of payment players, the e-fun platform has urgently updated the evaluation system. After the update, the charged games in the evaluation system will not change, and the free games will no longer display the praise rate by default, but instead the heat index calculated by the comprehensive weight factors of ”number of downloads”, ”search volume” and so on.

However, this kind of temporary modification of the evaluation rules also deceives itself.

The players who spent money joked that they were leeks, so that in the public chat channel of the game, leeks even became a sensitive word with only two asterisks.

Even if the official launched a nominal ”199 yuan” gift package as compensation, it could not restore the favor of these old players.

However, although it is very demoralizing to do so, in a sense, this set of operation has indeed saved the popularity of Chenghai alliance.

The new players who are attracted free of charge cover the loss of old players to a certain extent, and make the matching time of the game return to less than one minute from two minutes.

It's hard to say what will happen in the future, but at least we have overcome the current difficulties.

However, the difficulties of ax production group and Yang Moyu are over. Zhang Xiang, who is busy promoting and endorsing, is in trouble one by one.

Since the 3C League changed its name to Chenghai League, the paid game is free, and the rhythm of his live studio is constant.

Some say he took the money, others say he cut leeks.

Zhang Xiang knew that he had paid for it. After all, there are no free advertisements in the world? I'm not a philanthropist. I'm just a good cook.

However, he couldn't bear the last sentence.

Feel conscience, he just take money to do things, no matter that the game is called Chenghai alliance or 3C alliance, they sell well and he has half a cent relationship?

Fifty thousand yuan of promotion fee is all, can the effect still add money to him?

Especially now another game is milked to death by him, and the power of poisonous milk aura is real again. In the live broadcast, Zhang Xiang is broken by the black powder's barrage on the spot. He doesn't play Chenghai for several days, but runs to play dota instead.

This incident also caused a lot of repercussions in the game circle.

After all, Zhang Xiang is also the head anchor of Chenghai 3C.