Chapter 356 (1/2)

When he saw the financial report of magic box culture, Hao Yun was startled.

In July alone, the turnover of magic box culture in the blind box business reached an amazing 80 million.

On the face of it, this figure is not as good as the monthly flow of tribal conflicts, which broke through 100 million in a single month. However, this account is not so simple to calculate.

First of all, monthly flow is not equal to net profit. This money is usually shared by billing operators, channel providers, publishers, developers, and even agents in the middle.

According to Xiaguo mobile game industry report, the profit margin of a mobile game for developers is usually between 25% and 45%. Few of them can achieve a profit margin of 45%, which can only be achieved by Haishi group, which monopolizes the development, distribution and even flow channels.

Compared with other developers, Yunmeng group, which has mastered the distribution channel, is relatively good. However, if the costs of channel distribution, purchasing volume marketing, server maintenance and so on are taken into account, the final profit of RMB 100 million per month is only between RMB 30 million and RMB 40 million.

However, the blind box business is different.

The first is the outrageous brand premium and consumer culture premium. Most consumers who buy blind boxes are not aiming at the blind box itself, but at the freshness of the moment when they unpack.

Usually, the production cost of the doll is about 5 to 10 yuan. After the blind box packaging, the cost of selling the product is more than five times of the price.

In addition, the cooperation between magic box culture and commercial real estate can basically settle in major commercial real estate at a very low rent. Even if a series of costs such as rent and personnel expenses are added, the unit price of a doll is less than 15 yuan.

If it's not for the sake of letting every consumer not be disappointed with the unexpected doll even if they don't buy the one they want, the cost can be further reduced.

Such a terrible gross profit rate, naturally, is a startling net profit.

Although July's financial report shows that the turnover is only 80 million, but the net profit is more than 50 million!

We can't see the future growth for the time being, but at least for the moment, this profit is indeed a bit higher than the 40 million in tribal conflicts.

”I didn't expect that our game company actually made a fortune by relying on toys.” after putting down the financial report, Hao Yun looked at Lin Jun and asked, ”you just mentioned going public. This blind box has made so much money. Is it necessary to go public for financing?”

Lin Jun said with a smile.

”Of course, it's necessary. Do you think, boss, according to the net profit of 500 million a year, how much valuation can the market give us? Even if we use the most conservative 20 times PE, it will have a market value of 10 billion! ”

”And 20 times PE is the valuation for the manufacturing industry. Can we value it according to the manufacturing industry? Conservative estimates have 30 times PE! Not to mention that magic box culture is a wholly-owned subsidiary of Yunmeng group. Given the concept of Yunmeng group, it's not too much to double its market value first? In addition, the growth of the industry, the young customer base, the brand premium... All of these have not reached the market value of 40 billion, which is the level of this year's chives

Staring at this guy's boasting, Hao Yun stared at him for a long time.

Calm down, Hao Yun said with a dry cough.

”You can say 100 billion is worth it.”

Anyway, I don't want money.

However, Lin Jun didn't recognize the ridicule in Hao Yun's tone. Instead, he put up his thumb with a bright eye.

”It makes sense! Whether it's Mr. Hao or I'm in a small situation, I suddenly remember that we are an Internet company, and the average PE in the industry has to be more than 100, which is 100 billion! ”

Hao Yun

I can't tell if this is ironic. Hao Yun decides not to continue on this topic

……

Although blind box does make money, Hao Yun still instructs Lin Jun to let magic box culture take it easy and remind users to consume rationally, not too much.

Maybe I heard Mr. Hao's words. Not long after that, magic box culture launched a limited edition blind box. You can only buy two ID cards.

However, surprisingly, the limited edition of the blind box was swept away, it seems to sell more fire than before.