Part 15 (2/2)

39. John Lippman, ”G.o.dzilla Opening Weekend Receipts Disappoint Despite Big Ad Campaign,” John Lippman, ”G.o.dzilla Opening Weekend Receipts Disappoint Despite Big Ad Campaign,” Wall Street Journal Wall Street Journal, 26 May 1998.

40. Peters, Peters, The Circle of Innovation The Circle of Innovation, 349.

41. ”MTV Man Warns about Branding,” ”MTV Man Warns about Branding,” Globe and Mail Globe and Mail, 19 June 1998.

42. ”Nike's Problems Don't Seem to Be Short Term to Investors,” ”Nike's Problems Don't Seem to Be Short Term to Investors,” New York Times New York Times, 26 February 1998.

43. Globe and Mail Globe and Mail, 8 May 1999.

Chapter Nine: The Discarded Factory.

1. Landor Web site. Landor Web site.

2. ”People Buy Products Not Brands,” by Peter Schweitzer (J. Walter Thompson White Papers series, undated). ”People Buy Products Not Brands,” by Peter Schweitzer (J. Walter Thompson White Papers series, undated).

3. ”Big Brand Firms Know the Name Is Everything,” ”Big Brand Firms Know the Name Is Everything,” Irish Times Irish Times, 27 February 1998.

4. Ortega, Ortega, In Sam We Trust In Sam We Trust, 342.

5. ”Trade and Development Report, 1997,” United Nations Conference on Trade and Economic Development. ”Trade and Development Report, 1997,” United Nations Conference on Trade and Economic Development.

6. Katz, Katz, Just Do It Just Do It, 204.

7. Cathy Majtenyi, ”Were Disney Dogs Treated Better Than Workers?” Cathy Majtenyi, ”Were Disney Dogs Treated Better Than Workers?” Catholic Register Catholic Register, 2330 December 1996, 9.

8. ”Extreme Spreadsheet Dude,” ”Extreme Spreadsheet Dude,” Baffler Baffler no. 9, 79, and no. 9, 79, and Wall Street Journal Wall Street Journal, 16 April 1998 (on-line).

9. John Gilardi, ”Adidas Share Offer Set to Win Gold Medal,” Reuters, 26 October 1995. John Gilardi, ”Adidas Share Offer Set to Win Gold Medal,” Reuters, 26 October 1995.

10. Globe and Mail Globe and Mail, 26 September 1997.

11. Charles Kernaghan, ”Behind the Label: 'Made in China,'” prepared for the National Labor Committee, March 1998. Charles Kernaghan, ”Behind the Label: 'Made in China,'” prepared for the National Labor Committee, March 1998.

12. Los Angeles Times Los Angeles Times, 16 September 1997, D5. Furthermore, Sara Lee's investors had been getting a solid return on their investment but the stock ”had gained 25 percent over the prior 12 months, lagging the 35 percent increase of the benchmark Standard & Poor's 500-stock index.”

13. Peters, Peters, The Circle of Innovation The Circle of Innovation, 16.

14. David Leonhardt, ”Sara Lee: Playing with the Recipe,” David Leonhardt, ”Sara Lee: Playing with the Recipe,” Business Week Business Week, 27 April 1998, 114.

15. Ibid. Ibid.

16. Jennifer Waters, ”After Euphoria, Can Sara Lee Be Like Nike?” Jennifer Waters, ”After Euphoria, Can Sara Lee Be Like Nike?” Crain's Chicago Business Crain's Chicago Business, 22 September 1997, 3.

17. Nina Munk, ”How Levi's Trashed a Great American Brand,” Nina Munk, ”How Levi's Trashed a Great American Brand,” Fortune Fortune, 12 April 1999, 83.

18. ”Levi Strauss & Co. to Close 11 of Its North American Plants,” Business Wire, 22 February 1999, B1. ”Levi Strauss & Co. to Close 11 of Its North American Plants,” Business Wire, 22 February 1999, B1.

19. Wall Street Journal Wall Street Journal, 4 November 1997, B1.

20. Joanna Ramey, ”Levi's Will Resume Production in China After 5-Year Absence,” Joanna Ramey, ”Levi's Will Resume Production in China After 5-Year Absence,” Women's Wear Daily Women's Wear Daily, 9 April 1998, 1.

21. ”Anti-Sweatshop Activists Score in Campaign Targeting Athletic Retailers,” ”Anti-Sweatshop Activists Score in Campaign Targeting Athletic Retailers,” Boston Globe Boston Globe, 18 April 1999.

22. Richard S. Thoman, Richard S. Thoman, Free Ports and Foreign Trade Zones Free Ports and Foreign Trade Zones (Cambridge: Cornell Maritime Press, 1956). (Cambridge: Cornell Maritime Press, 1956).

23. These are International Labor Organization figures as of May 1998 but in ”Behind the Label: 'Made in China,'” by Charles Kernaghan, March 1998, the figures on China's zone are much higher. Kernaghan estimates that there are 30 million inside the zones, and that there are 400-as opposed to 124-special economic zones inside China. These are International Labor Organization figures as of May 1998 but in ”Behind the Label: 'Made in China,'” by Charles Kernaghan, March 1998, the figures on China's zone are much higher. Kernaghan estimates that there are 30 million inside the zones, and that there are 400-as opposed to 124-special economic zones inside China.

24. The International Labor Organization's Special Action Program on Export Processing Zones. Source: Auret Van Heerden. The International Labor Organization's Special Action Program on Export Processing Zones. Source: Auret Van Heerden.

25. This estimate was provided by Michael Finger at the World Trade Organization in a personal correspondence. No official figures are available. This estimate was provided by Michael Finger at the World Trade Organization in a personal correspondence. No official figures are available.

26. Figures for 1985 and 1995 provided by the WTO. Figures for 1997 supplied by the Maquila Solidarity Network/Labor Behind the Label Coalition, Toronto. Figures for 1985 and 1995 provided by the WTO. Figures for 1997 supplied by the Maquila Solidarity Network/Labor Behind the Label Coalition, Toronto.

27. World Accounting Report World Accounting Report, July 1992.

28. Saskia Sa.s.sen, Saskia Sa.s.sen, Losing Control? Sovereignty in an Age of Globalization Losing Control? Sovereignty in an Age of Globalization (New York: Columbia University Press, 1996), 89. (New York: Columbia University Press, 1996), 89.

29. ”Castro Dampens WTO Party,” ”Castro Dampens WTO Party,” Globe and Mail Globe and Mail, 20 May 1998.

30. Martin Cottingham, ”Cut to the Bone,” Martin Cottingham, ”Cut to the Bone,” New Statesman & Society New Statesman & Society, 12 March 1993, 12.

31. Personal interview, 2 September 1997. Personal interview, 2 September 1997.

32. The Workers' a.s.sistance Center, Rosario. The Workers' a.s.sistance Center, Rosario.

33. ”Globalization Changes the Face of Textile, Clothing and Footwear Industries,” International Labor Organization press release, 28 October 1996. ”Globalization Changes the Face of Textile, Clothing and Footwear Industries,” International Labor Organization press release, 28 October 1996.

34. ”Working Conditions in Sports Shoe Factories in China Making Shoes for Nike and Reebok,” by Asia Monitor Resource Centre and Hong Kong Christian Industrial Committee, September 1997. ”Working Conditions in Sports Shoe Factories in China Making Shoes for Nike and Reebok,” by Asia Monitor Resource Centre and Hong Kong Christian Industrial Committee, September 1997.

35. Personal interview, 1 September 1997. Personal interview, 1 September 1997.

36. ”Behind the Wire: Anti-Union Repression in the Export Processing Zones,” a report by the International Confederation of Free Trade Unions. ”Behind the Wire: Anti-Union Repression in the Export Processing Zones,” a report by the International Confederation of Free Trade Unions.

37. Steven Greenhouse, Steven Greenhouse, New York Times New York Times, 29 February 1999.

38. Suzanne Goldenberg, ”Colombo St.i.tch-Up,” Suzanne Goldenberg, ”Colombo St.i.tch-Up,” Guardian Guardian, 7 November 1997.

39. Cottingham, ”Cut to the Bone,” 12. Cottingham, ”Cut to the Bone,” 12.

40. Goldenberg, ”Colombo St.i.tch-Up.” Goldenberg, ”Colombo St.i.tch-Up.”

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