Part 16 (2/2)
Page 102 news articles in 2001 and 2002: Berkeley Media Studies Group, ”Obesity Crisis or Soda Scapegoat? The Debate over Selling Soda in Schools,” January 2005. Berkeley Media Studies Group, ”Obesity Crisis or Soda Scapegoat? The Debate over Selling Soda in Schools,” January 2005.
Page 102 average only $12 to $24 per student: Amy Hsuan, ”Schools' Soda Deals Losing Fizz,” Amy Hsuan, ”Schools' Soda Deals Losing Fizz,” Oregonian Oregonian (Portland), November 15, 2006. (Portland), November 15, 2006.
Page 102 Another a.n.a.lysis by CSPI: Center for Science in the Public Interest and Public Health Advocacy Inst.i.tute, ”Raw Deal: School Beverage Contracts Less Lucrative Than They Seem,” December 2006. Center for Science in the Public Interest and Public Health Advocacy Inst.i.tute, ”Raw Deal: School Beverage Contracts Less Lucrative Than They Seem,” December 2006.
Page 102 announced its own new policy . . . scoreboards stayed: ”c.o.ke Announces Policy on Soda Sales in Schools,” ”c.o.ke Announces Policy on Soda Sales in Schools,” Was.h.i.+ngton Post Was.h.i.+ngton Post, November 18, 2003.
Page 102 industry conference in New York City: Scott Leith, ”Simplistic Solutions Won't Cure Obesity, c.o.ke CEO Says,” Scott Leith, ”Simplistic Solutions Won't Cure Obesity, c.o.ke CEO Says,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, December 9, 2003.
Page 103 2 percent overall: Scott Leith, ”Sales Growth Slow, Profit Flat at c.o.ke,” Scott Leith, ”Sales Growth Slow, Profit Flat at c.o.ke,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, February 12, 2004.
Page 103 declined declined 3 percent: 3 percent: Elizabeth Lee, ”Cola a Day Doubles Diabetes Risk,” Elizabeth Lee, ”Cola a Day Doubles Diabetes Risk,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, August 25, 2004.
Page 103 Matthew Whitley, had lashed out . . . paid no fine: U.S. Securities and Exchange Commission, ”In the Matter of The Coca-Cola Company, Respondent,” Administrative Proceeding File No. 3-11902, April 18, 2005; William Spain, ”No Fine for c.o.ke in 'Channel-Stuffing' SEC: Beverage Behemoth to Continue 'Remedial Actions,'” Market-Watch, April 18, 2005. U.S. Securities and Exchange Commission, ”In the Matter of The Coca-Cola Company, Respondent,” Administrative Proceeding File No. 3-11902, April 18, 2005; William Spain, ”No Fine for c.o.ke in 'Channel-Stuffing' SEC: Beverage Behemoth to Continue 'Remedial Actions,'” Market-Watch, April 18, 2005.
Page 103 In one 2003 poll in California: California Endowment, ”A Survey of Californians About the Problem of Childhood Obesity,” October/November 2003. California Endowment, ”A Survey of Californians About the Problem of Childhood Obesity,” October/November 2003.
Page 103 ”a simplistic” ... ”absurd and outrageous”: Leith, ”Simplistic Solutions Won't Cure Obesity, c.o.ke CEO Says.” Leith, ”Simplistic Solutions Won't Cure Obesity, c.o.ke CEO Says.”
Page 103 The first anti-soda bill . . . schools K-12: Michele Simon, Michele Simon, Appet.i.te for Profit: How the Food Industry Undermines Our Health and How to Fight Back Appet.i.te for Profit: How the Food Industry Undermines Our Health and How to Fight Back (New York: Nation Books, 2006), 224-25. (New York: Nation Books, 2006), 224-25.
Page 104 slip out the back door: Domac, interview by the author. Domac, interview by the author.
Page 104 industry-paid experts . . . high schools anyway: Simon, 226-227. Simon, 226-227.
Page 104 California experience would be repeated: Simon, 234-236; Greg Winter, ”States Try to Limit Sales of Junk Food in School Buildings,” Simon, 234-236; Greg Winter, ”States Try to Limit Sales of Junk Food in School Buildings,” New York Times New York Times, September 9, 2001; Scott Leith, ”Selling Soft Drinks to Kids: Obesity Battle s.h.i.+fts to Schools,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution , June 15, 2002. , June 15, 2002.
Page 104 ”When it came to the two”: Michele Simon, interview by the author. Michele Simon, interview by the author.
Page 104 The most notorious example . . . governor Jodi Rell: Simon, 231-233. Simon, 231-233.
Page 104 selectively shared revenue data: Alison Leigh Cowan, ”Food Fight,” Alison Leigh Cowan, ”Food Fight,” New York Times New York Times, May 29, 2005.
Page 104 debate in the House was the longest: Alison Leigh Cowan, ”Hartford House Votes to Limit School Junk Food Sales,” Alison Leigh Cowan, ”Hartford House Votes to Limit School Junk Food Sales,” New York Times New York Times, May 18, 2005.
Page 105 times when their parents had denied them candy: Simon, 231. Simon, 231.
Page 105 ”well-stocked” cooler of c.o.ke: Alison Leigh Cowan, ”Healthy Food in the Lunch-room? First, You Need a Healthy Debate,” May 16, 2005. Alison Leigh Cowan, ”Healthy Food in the Lunch-room? First, You Need a Healthy Debate,” May 16, 2005.
Page 105 support of 70 percent . . . allowing sales in high schools: Simon, 231-232. Simon, 231-232.
Page 105 ”undermin[ing] the control and responsibility”: Alison Leigh Cowan, ”Rell Vetoes Junk-Food Limit in Connecticut's Public Schools,” Alison Leigh Cowan, ”Rell Vetoes Junk-Food Limit in Connecticut's Public Schools,” New York Times New York Times, June 15, 2005.
Page 105 in France, lawmakers voted: Isabelle de Pommereau, ”French Schools' New Bete Noire: Vending Machines,” Isabelle de Pommereau, ”French Schools' New Bete Noire: Vending Machines,” Christian Science Monitor Christian Science Monitor, October 8, 2004.
Page 105 ”Clearly we are playing catch up”: Scott Leith, ”Obesity Weighs Heavy on Colas, Industry Studies How to Fight Back in Health Debate.” Scott Leith, ”Obesity Weighs Heavy on Colas, Industry Studies How to Fight Back in Health Debate.”
Page 105 ”to better reflect the expanded range”: PR Newswire, November 11, 2004. PR Newswire, November 11, 2004.
Page 106 new director, Susan Neely: ”Ex-Homeland Security Official Susan Neely Takes the Helm at ABA,” ”Ex-Homeland Security Official Susan Neely Takes the Helm at ABA,” Beverage Digest Beverage Digest, April 29, 2005; Caroline Wilber, ”Beverage Industry Ads Tout New School Policy,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, October 13, 2005.
Page 106 ”The industry thinks”: Caroline Wilbert, ”Bottlers Across the Country Lobby to Stay in Schools,” c.o.x News Service, July 11, 2005. Caroline Wilbert, ”Bottlers Across the Country Lobby to Stay in Schools,” c.o.x News Service, July 11, 2005.
Page 106 Beverage Inst.i.tute for Health and Wellness: Dominic Mills, ”c.o.ke Calls In the Men in White Coats,” Dominic Mills, ”c.o.ke Calls In the Men in White Coats,”Daily Telegraph (London), March 16, 2004. (London), March 16, 2004.
Page 106 conference in Mexico City: Alex Beam, ”A Knack for Cooking Up Controversy,” Alex Beam, ”A Knack for Cooking Up Controversy,” Boston Globe Boston Globe, November 4, 2004.
Page 106 rose 74 percent . . . ”the glory days”: Scott Leith, ”U.S. Soft-Drink Industry Ruminates on How to Recharge Its Batteries,” Scott Leith, ”U.S. Soft-Drink Industry Ruminates on How to Recharge Its Batteries,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, May 27, 2004.
Page 106 quietly pushed Daft out: Neil Buckley and Betty Liu, ”Wall Street Is Convinced That Steven Heyer, the Company's President and Chief Operating Officer, Is the Man for the Top Job,” Neil Buckley and Betty Liu, ”Wall Street Is Convinced That Steven Heyer, the Company's President and Chief Operating Officer, Is the Man for the Top Job,” Financial Times Financial Times, March 10, 2004.
Page 106 to take his place was Neville Isdell: Claudia H. Deutsch, ”Coca-Cola Reaches into Past for New Chief,” Claudia H. Deutsch, ”Coca-Cola Reaches into Past for New Chief,” New York Times New York Times, May 5, 2004.
Page 107 ”help more people by working”: Andrew Ward, ”c.o.ke Joins Battle for the Brand,” Andrew Ward, ”c.o.ke Joins Battle for the Brand,” Financial Times Financial Times (London), November 21, 2006. (London), November 21, 2006.
Page 107 in the core of the brand: Andrew Ward, ”c.o.ke Gets Real: The World's Most Valuable Brand Wakes Up to a Waning Thirst for Cola,” Andrew Ward, ”c.o.ke Gets Real: The World's Most Valuable Brand Wakes Up to a Waning Thirst for Cola,” Financial Times Financial Times, September 22, 2005.
Page 107 eighteen to twenty-four months: Caroline Wilbert, ”Interview: c.o.ke CEO Neville Isdell: Boss Confident About Strategy,” Caroline Wilbert, ”Interview: c.o.ke CEO Neville Isdell: Boss Confident About Strategy,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, November 13, 2005.
Page 107 ”I came back to the Coca-Cola Company”: Scott Leith, ”New Chairman and Chief Executive Vows to Reignite c.o.ke's Growth,” Scott Leith, ”New Chairman and Chief Executive Vows to Reignite c.o.ke's Growth,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, September 16, 2004.
Page 107 ”Regardless of what the skeptics”: Foust, ”Gone Flat.” Foust, ”Gone Flat.”
Page 107 committed an extra $400 million: Ward, ”c.o.ke Gets Real.” Ward, ”c.o.ke Gets Real.”
Page 107 ”Carbonated soft drinks”: Raja Mishra, ”In Battle of Bulge, Soda Firms Defend Against Warning,” Raja Mishra, ”In Battle of Bulge, Soda Firms Defend Against Warning,” Boston Globe Boston Globe, November 28, 2004.
Page 107 ”Healthier consumers are going to be”: ”c.o.ke Boss Counters Obesity Criticisms,” ”c.o.ke Boss Counters Obesity Criticisms,” Toronto Star Toronto Star, June 18, 2004.
Page 107 Chicago and New York had joined: Raja Mishra, ”School Lunch Bill Targets Obesity: Bill Aims for Healthier School Lunches,” Raja Mishra, ”School Lunch Bill Targets Obesity: Bill Aims for Healthier School Lunches,” Boston Globe Boston Globe, October 10, 2004.
Page 107 New Jersey pa.s.sed the first: John Holl, ”School Policy in New Jersey to Take Junk off Lunch Tray,” John Holl, ”School Policy in New Jersey to Take Junk off Lunch Tray,” New York Times New York Times, June 7, 2005.
Page 108 Arnold Schwarzenegger championed: Dorsey Griffith, ”Junk Food Junked: Governor Signs Bill Strictly Limiting Sales in Public Schools,” Dorsey Griffith, ”Junk Food Junked: Governor Signs Bill Strictly Limiting Sales in Public Schools,” Sacramento Bee Sacramento Bee, September 9, 2005.
Page 108 PepsiCo had for the first time: David Teather, ”Bubble Bursts for the Real Thing As PepsiCo Ousts c.o.ke from Top Spot,” David Teather, ”Bubble Bursts for the Real Thing As PepsiCo Ousts c.o.ke from Top Spot,” Guardian Guardian, December 27, 2005.
Page 108 4 percent increase . . . ”There is growth”: Caroline Wilbert, ”c.o.ke Exceeds Profit Target,” Caroline Wilbert, ”c.o.ke Exceeds Profit Target,” Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, February 8, 2006.
Page 108 ”intellectual G.o.dfather of tobacco litigation”: Activist Cash, Activist Cash, activistcash.com; Center for Consumer Freedom, .
Page 109 $250 billion settlement: Joe Nocera, ”If It's Good for Philip Morris, Can It Also Be Good for Public Health?” Joe Nocera, ”If It's Good for Philip Morris, Can It Also Be Good for Public Health?” New York Times New York Times, June 18, 2007.
Page 109 global tobacco treaty: World Health Organization, ”Global Tobacco Treaty Enters into Force with 57 Countries Already Committed,” press release, February 24, 2005. World Health Organization, ”Global Tobacco Treaty Enters into Force with 57 Countries Already Committed,” press release, February 24, 2005.
Page 109 ”The number of a.n.a.logies”: d.i.c.k Daynard, interview by the author. d.i.c.k Daynard, interview by the author.
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